Strategic Planning and Performance Measurement in Healthcare Management

Running Head: HEALTHCARE MANAGEMENT
Healthcare Management
Name
Institution

HEALTHCARE MANAGEMENT 2
Healthcare Management
Introduction
Many healthcare organizations, comprising, Middleville Regional Health Care, anticipate
their governing boards to be very active towards developing and formulating strategies. These
strategies play a leading role in boosting the competitive advantage of the organization in the
healthcare industry (York, 2010). Consequently, organizations have included their code of
conduct, corporate social responsibilities that the board of governance is expected to play. The
purpose of the assignment is to provide the human resource manager of the Middleville Regional
Health Care with strategies that will increase its performance in the healthcare industry by
answering the case study questions.
Role of the Governing Body in Strategic Planning
The healthcare sector in many instances confronted with numerous challenges, such as
insufficient resources, shifting societal needs and intense competition that demands effective
strategies. Thus, these problems demand a governance body, which is transparent, responsible,
knowledgeable, as well as motivated towards leading the organization in the formulation of
sound strategies to adequately handle the changing dynamics in the sector. The strategic planning
is an ongoing process for governing body of assessing the marketplace that the organization
operates and other elements that help the organization to restructure its strategic course.
Accordingly, an effective strategic plan will help the organization to identify plus address the
challenges, which are probable to affect the company from achieving its vision (York, 2010).

HEALTHCARE MANAGEMENT 3
The outcomes of the assessment will be utilized to provide a new strategic course for the
organization. As the management demand for companies to increase, the governing body is at the
present intensely entailed in formulating an ongoing strategic function, presently, governing
boards restrict their participation to authorization of proposals, as well as monitoring the progress
of the company’s strategic objectives. Most significantly, the board takes part in formula8itng
the strategic direction of the companies. Hence, the board at Middleville is hugely entailed in
strategy formulation that needs an appropriate understanding of the organization. Accordingly,
the governing board has hired a consulting firm to assess its strategic performance (Shekelle,
Goldzweig, Southern California Evidence-based Practice Center., Rand Corporation., Health
Foundation (Great Britain), & Quest for Quality and Improved Performance, 2009).
Therefore, the governance board at Middleville plays a leading function in the strategic
planning process. The board does not need to know everything regarding the organization, but
their main goal is to know strategic planning. The role of the governing board is designed to lead
a team that is involved in strategic planning. In addition, the governing board must in a good
position to resolve any form of miscommunication in the course of formulating strategies
whenever it surfaces. The board in the hospital should demonstrate effective and responsible
leadership role since they will seriously become accountable for the success or failure of the
strategic planning process. The governing board should also work in harmony with the
management team and employees of the organization to formulate a winning strategic plan
(Kabene, Pate, Leahy, Leos, Beil-Hildebrand, Wickramasinghe, Bidwell & Davis, 2011).
The healthcare sector is faced with a fast-changing environment. For this reason, the
practices, processes, and rules, which are applicable today, can be important in the prospect.