Business Plan for Healthy Dessert and Cookies Company

Business Plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Concept of causation and effectuation, conduct a feasibility study of New Venture Concept,
and explore the relationship between innovation and entrepreneurship......................................3
The proposed business model and how it will work-..................................................................5
Conduct a competitive and STP analysis to evaluate the opportunity gap in the market and
discuss confident that this new business is feasible.....................................................................6
Business and marketing strategies should entrepreneurs follow to find success, different
strategies that are used by entrepreneurial organisations............................................................7
Quantitative planning tools for assess and mitigate risks, Qualitative planning tools for
mitigate risks, Mistakes done by entrepreneur............................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
New business plan is all above refers set up of new idea for profit and revenue
generation. New idea set up is not easier task it requires consideration of external, internal and
many more factors evaluation of business. Entrepreneurship is individual who believes and
concern to towards with new business idea development with their own creativity and capability
for life effectiveness (Ahl and Marlow, 2021). Healthy dessert new business is all above refers to
deliver healthy and low sugar cookies and pastries in UK. This business entrepreneur decides
this innovative business idea from evaluation of market trends and customer requirement
analysis from uses of technology. Healthy dessert and cookies business entrepreneurs evaluate
that develop of shop and decide to engage online delivery of products as well and serves
different range of products like cookies, biscuits, shakes, sweet jelly, pastries and many more
because of recent market trends needs identification. This study will discuss relationship between
innovation and entrepreneurship, STP analysis for market performance, target audience analysis
and growth evaluation, framework of business model, marketing strategies and which
approaches entrepreneurs take for risk mitigation.
MAIN BODY
1. Concept of causation and effectuation, conduct a feasibility study of New Venture Concept,
and explore the relationship between innovation and entrepreneurship
Causation: This term is mainly refers to that entrepreneur has responsibility to understand
predefined goals and then set aim for achievement of goals with successful manner. And this
term is essential to know because it provides clear idea which cause and challenges impacts on
goal setting (Smith, Hamilton and Fabian, 2020). New business set-up require appropriate
causation term because it makes and build better understanding that which factors mainly
influence efficiency of new business. In context of Healthy dessert and cooking business mainly
affects from
Effectuation: On the other hand effectuation where entrepreneurs consider which process,
methods they do have to add into set-up of new business venture. It helps to determine idea for
this specific process or framework develops values and attraction within business goals setting
and practices for managing sustainability in new idea management.
Feasibility study of new venture concept:

It makes better understanding that this specific process, methods of new business has power to
survive into competitive market or not. Healthy dessert new business entrepreneur when decide
to develop this new idea they do have duty to evaluate that this specific business has potential to
generate higher amount of profit or not higher it has power to generate profit in continues
manner. Feasibility study shows clear image of new venture (Marzocchi, Kitagawa and Sánchez-
Barrioluengo, 2019). It includes some essential aspects for feasibility study of new business area
as follows, Entrepreneurs decide to invest 20,064.82 £, they analyse market trends from uses of
technology or research approaches from communicate and discuss with people that customer has
needs to buy this goods and its clearly evaluated that UK people develop higher attraction
towards with healthy meals. Business organizer identifies operation process which requires for
cookies, desserts making. Its essential to involves 2 employee or chefs who has great knowledge
of healthy cookies or desserts making with less sugar.
Relationship between innovation and entrepreneurship
Innovation is all above refers to creating new things and its not important term that innovation
can only produce for business development process. On the other hand entrepreneurship where
individual set new plan, project, create new ideas, formwork, strategies, market trend evaluation,
financial feasibility identification and many more for expansion of new business for revenues or
profit generate (Neck and Corbett, 2018). Healthy dessert business in new idea but its not
innovation because multiple people prefers to use healthy food but the new things which attract
and influence people that it makes different range of flavours of cookies with less sugar and
include ingredients which not develop impacts on health and people who gets suffer issues from
diabetes they can also use this. So this approach is innovative practice which is done by
entrepreneurs.
Thus, major relation within entrepreneurs and innovation is mainly refers to entrepreneurs
when decide to develop and create new business they always build concern no do innovating
things or innovative and unique business which influence customer attraction on the basis of
market trends evaluation. Also it engages technology advancement for order booking and engage
home delivery activity which is beneficial for attracts audience attraction. Evaluation and
understanding of relation within innovation and entrepreneurship is clear that new business
effective set and creative idea can be possible when individual develop and consider innovative