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Food and Beverage Industry : Heathrow airport restaurants

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Added on  2021-02-19

Food and Beverage Industry : Heathrow airport restaurants

   Added on 2021-02-19

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HEATHROW AIRPORTRESTAURANTS
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1ACTIVITY 1...................................................................................................................................1Types of businesses in food and beverages industry..................................................................1Different rating system used nationally and internationally in food and beverages industry.....2Current and future trends affecting the food and beverages industry..........................................3ACTIVITY 2...................................................................................................................................4Different operation and marketing technology for different type of F&B.................................4Customer motivation and behavior in selecting F&B outlets......................................................5ACTIVITY 3...................................................................................................................................6Effective strategies used by F&B restaurant to attract and build loyal customer........................6ACTIVITY 4...................................................................................................................................6Observation..................................................................................................................................6Questionnaire...............................................................................................................................6CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
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INTRODUCTIONThe managing food and beverage operation is very important in the Heathrow Airportrestaurant and Lounges Ltd. This study reveals the description about the type of business withinfood and beverage industries and further it shows the different rating system used in food andbeverage industry at national and international level and how it impacts over the food companiesand also it shows the current and future trends that affecting F&B busninesses in the market.This report also reveals the compare and contrast between the different marketing technologyand operational technology like what technology use by the F&B industry to attract the customerand make the loyal customer and also investigate the factors that influence the customer decisionregarding choosing the restaurant. In this regard present report has been made that involves theFood and Beverage services standards.ACTIVITY 1Types of businesses in food and beverages industryThere are several types of business which are found in food and beverages industries.These are full service restaurants, fine dining restaurants and pop up restaurants (Bayona-Saezand et.al.,2017). Full service restaurantsRestaurants are the businesses which provide services like food and drinks to thecustomers. Full service restaurants are established with a broad menu along with table counter,booth service and a wait staff. These establishment offers meals and snacks for immediateconsumption primarily on premises though Heathrow Airport Restaurant ltd. offer take outservice also. Fine dining restaurantsFine dining restaurants are full service restaurants with specific dedicated meal courses.Such businesses offer higher quality materials with establishment having certain rules of diningwhich the visitors are generally expected to follow. Some Fine dining restaurants also have adress code. Fine dining restaurants are sometimes called the white table cloth restaurants.Famous fine dining restaurants in UK are Crockers Tring and Adam's Restaurants (Conte, 2018).Pop up RestaurantsPop up restaurants are also called supper clubs; these are temporary restaurants. Thesebusiness often operate from a private home, former factory or similar space during festivals. Pop1
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up restaurants have been popular since 2000s but now they are usually disappearing. Usuallypeople find these types of restaurants in festivals inside empty buildings and always in thetrendiest pants of the town. The beauty of these business is that it can be open almost anywhere.As long as the space is safe to cook and serve food. Another option for pop up restaurantslocation is an already existing Restaurant. The pop up business in UK are The Picture houseManchester and Leeds & Big Apple Hot Dogs (Craft, Madison Chemcial Co., Inc., 2016). Different rating system used nationally and internationally in food and beverages industry.Rating system at national level- Smart choice rating system- This rating system is started by a country's top foodcompanies (Pepsico, Unilever etc). The program its seal of approval to foods that meets thecertain standards. Products could not exceeds defined amount of fats (saturated, trans,total),sodium, cholesterol and added sugar and were required to include calcium, fibre and certainvitamins. The smart choice seal has been very useful for identifying foods that meet highnutritional standards. Heathrow airport restaurants and lounges Ltd. Have 4 star rating out of 5stars (Davis and et.al., 2018).Controversial rating system- It is a smart way of rating the products. In this the labels areput in front of the package. The labels help the customers in identifying the quality of theproducts. In this rating system also ratings are done from one to five. Rating system at international level-Health star rating system- Health star rating is a pack of front rating system that rates theoverall nutritional profile of packaged foods and assigns it a rating from ½ stars out of five stars. Number of stars is determined using a calculator designed to assess positive and risk nutrients infood (The Health Rating Calculator). Food manufacturers and retailers are responsible for thecorrect and accurate use of the Health Star Rating System. Heathrow airport and lounges ltd.follows the health star rating system (Iqbal, Khan and Khalid, 2017). Five-star rating system- Five-star rating quality system is a tool to help consumers selectthe products. Five-star rating means that the quality of the product is excellent and people caneasily consume that. This rating system is often used in US, this method is normally used by theindependent organisation to rate the restaurants. In this system the one star is the lowest ratingand five star is the highest rating. This system is followed by our Heathrow airport restaurants.And Heathrow restaurants has the rating four star out of five stars (Jagtap and et.al., 2018).2
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