Business Plan for Heaven Cafe: Objectives, Target Market, Sales and Marketing Plan

Business Plan

Table of Contents
MAIN BODY...................................................................................................................................3
1 Business and objectives............................................................................................................3
2 Skills and experience................................................................................................................4
3 Target customer........................................................................................................................4
4 Target market and competition................................................................................................5
5 sales and marketing plan..........................................................................................................6
6 operational plan........................................................................................................................7
7 back-up plan ............................................................................................................................8
REFERENCES................................................................................................................................9

MAIN BODY
1 Business and objectives
Products- The heaven cafe will provide the number of drinks and quick bites in its outlet. Such
as slow and medium roast coffee, green tea, organic tea, cake pop and pizza. The mentioned
coffee shop will bring the variety in the above listed products i.e., four season pizza, fresh farm
pizza, flavoured coffee, salted caramel and coffee creamer cake pops.
Percentage of share in heaven coffee- The share in the mentioned business will be 40 percent .
Which is the highest percentage among all the partners. The respected business will function in
the business structure of partnership which includes the 3 partners. All the assets and liabilities
divided according to the share in the business. The respected business will offers the services
through commercial premises which is near stafford Road, Wolverhampton. Various efficient
practices were taken into the consideration in order to establish the impressive business. Such
as market surveys, suitable place for coffee shop.
Smart objectives for short term
 Should add at-least 5 new variety of flavours in the menu by the end of this quarter.
 Form the deal with suitable supplier that can provide the high quality coffee beans by the
end of this month
 develop effective social media advertisement that can bring the 20% of customer within
the month of starting.
objectives for Medium term
 The sales ned to be increase by 40% in the next 2 year.
 Need to convert at least 4 products into star product in the next 1 year.
Start up loan
Cost Description Cost (£)
Loan Amount 50000
Purchase 3000
Large Pressure Washer 2000
Small Pressure Washer 1000
Staff Hiring 3000