LUBM302 New Venture Creation Assessment Business Plan

Business plan
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1. Executive summary
Business plan is an idea of individual to transfer in reality. It is a written material that
presents in detail objectives of organization and how it frames to accomplish the goals. The main
intent of business plan is to recognize, exposit and analyse the business chances. In below report,
the business idea is related to bakery industry and analyse the market scenario, SWOT, PESTLE
to figure out the factors which is exist in the micro and macro environment. They identified the
opportunity analysis and research for the purpose of growth of the organisation. The business
name is the heavens cake studio which is initiated by the johns. It is related to bakery industry
which deals in cakes, breads, cupcakes, brownies and so on. It has many competitors like Layla
bakery, butter and crust and so on. All the analysis discussed below:
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Contents
1. Executive summary.....................................................................................................................2
Contents...........................................................................................................................................3
2. Business description:...................................................................................................................4
3. Unique value proposition:............................................................................................................4
4. opportunity analysis and research................................................................................................5
4.1 explanation and justification of the chosen market...............................................................5
4.2 Industry analysis....................................................................................................................5
4.3 environmental analysis..........................................................................................................6
4.4 competitive analysis...............................................................................................................8
5. Marketing strategy and plan........................................................................................................8
6. Management and operations........................................................................................................9
6.1 Management team and ownership details..............................................................................9
6.2 Roles of team members, skills and qualification.................................................................10
6.3 Training needs analysis........................................................................................................10
6.4 organizational chart.............................................................................................................11
7. Financial analysis and projections.............................................................................................11
7.1 Sources and uses of capital..................................................................................................11
7.2 Cash flow projections:.........................................................................................................11
7.3 Balance sheet projections......................................................................................................1
7.4 Income statements.................................................................................................................1
7.5 Break even analysis...............................................................................................................1
7.6 Exit plan:................................................................................................................................1
7.7 Milestones:.............................................................................................................................2
REFERENCES................................................................................................................................3
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2. Business description:
John is the owner of the “The Heavens cake studio (Love in the heaven's cake)” it is a
bakery shop which is established in baker street, London (UK). It provides the gluten free cakes,
chocolates, pastries, cupcakes, chocolate shots, waffles and other bakery items (Anicama, 2018).
Vision:
“It is ablaze about baking advanced products which have great taste and satisfying the consumer
in every and each eating experience.” it never compromises with the product's quality, values of
family and the customer trust. It will work hard for providing the customer expectations in every
order.
Mission:
The main purpose of the heavens cake studio is “provide high quality products, customized
goods and consumer experience by using best ingredients and new techniques.
Objectives:
 Increase the market share of goods and services.
 Builds relationship with the customers.
 Enhance the brand and reputation.
 Ensure the fair cost of the products for consumers.
 Provide customer satisfaction and ensure them to better quality.
3. Unique value proposition:
It is the process of rectifying the potential customers and telling them the benefits or
advantages, discounting offers of the product of the heavens cake studio. It helps to enhance the
business from the other competitors in existing market. In context to bakery industry it refers to
uniqueness of its product and services i.e. how they are selling their product and how they are
offering goods and what are they doing for satisfying the customer's wants and needs in the
comparison of other competitors (Dahan, 2019).
UVP of the heavens cake studio:
 Provide customized cakes and chocolates.
 Ensure the hygienes, gluten free, low calories.
 Using tag lines to attract the consumers like its tag line is “Love in the heaven's cake”
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