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HEINEKEN Overview of the company Heineken is a Dutch brewing company that was founded in 1864 Whose headquarters is in Amsterdam, Netherlands. It wasfoundedby Gerard AdriaanHeineken.Heinekenis presentinmorethan70countriesandownsover165 breweries(LenfantandvanCranenburgh,2017).They product approximately 250 local, regional, international and specialty ciders and beers. They have approximately 73,000 employees working for them globally. Annually they product approximately188millionhectolitreswithanannual revenue € 21.888 billion. Presence Their original brewery is in Amsterdam that was closed in 1988 and was preserved as a museum which is known as Heineken Experience. Currently they are Europe’s number one brewer a one of the largest brewers that are present in the world.But after2016,whentwolargestbrewingempires SABMiller and Anheuser-Busch InBev, Heineken had become second largest brewer in the world. REFERENCES Books & Journals Lenfant,F.andvanCranenburgh,K.,2017.Business Responsibilities in Times of War and Peace: The Case of Heineken in Central Africa.Business, Peace and Sustainable Development.s (10). pp.35-60. Vermeer,S.,Remmelswaal,P.andJacobs,S.,2017. Heineken in the house: improving online media reputation throughfeaturingasponsoredbrand community.CommunicationManagementReview.2(01). pp.76-103. Ownership The share of Heineken is traded under the symbolsofHEIAandHEINYrespectively.Their shareholding group stock are depicted as: HeinekenHoldingN.V:50.005 percentage FomentoEconómicoMexicano, S.A.B. de C.V.: 12.532 percentage Others: 37.463 percentage Global Structure Heineken has organized their organization into five territoriesthatarethenfurtherdividedintoregional operations (Vermeer, Remmelswaal and Jacobs, 2017). The main territories that have been divided are Western Europe, Central and Eastern Europe, The Americas, Africa and the MiddleEast,andAsiaPacific.Theseterritoriescontain approximately 115 brewing plants in more than 65 countries.