Change Management at Heinz Australia: Cultural Web Analysis and Recommendations

Running Head: CHANGE MANAGEMENT1
Change Management

CHANGE MANAGEMENT 2
Executive Summary
Heinz Australia isa sub-division of Heinz group that was established in the year 1888.
Specifically, the company deals in the manufacturing and canning of food products on both
domestic and international level. The objective of this report is to analyze the given case study
on Heinz Australia. This case study includes the highlights the transformation and change
process which took place through the hiring of new manager.Change management is a significant
process for the future growth of company’s improvement. Considering this fact, Heinz Company
is implementing changes which assist the organization to develop a positive working
environment.This report includes the effective ways of applying changes which are used at Heinz
Organization. In this report, cultural web analysis is used to identify different elements where
changes are made by Widdow. Moreover, it defines the factors which contribute to changes in
workplace. Apart from this, there are some factors which are unfavorable for change application.
At the end, some areas of recommendations are provided which company needs to monitor in the
future.

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Table of Contents
Introduction.................................................................................................................................................4
Cultural Web Analysis of Heinz Australia.....................................................................................................4
The Paradigm...........................................................................................................................................5
Control Systems.......................................................................................................................................5
Power Structures.....................................................................................................................................6
Symbols...................................................................................................................................................6
Rituals and Routines................................................................................................................................6
Stories and Myths....................................................................................................................................7
Organization Structures...........................................................................................................................7
Key Force For and Against Change..............................................................................................................8
Key Forces for the Change.......................................................................................................................8
Key Forces against Change......................................................................................................................8
Key Strengths of New Culture......................................................................................................................9
Aspects that need to be Monitored and Sustained (Recommendations)..................................................10
Conclusion.................................................................................................................................................10
References.................................................................................................................................................12

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Introduction
In today’s business world, being adaptable to change is an essential quality of any successful
organization.Modern organizations are considering change management process as a significant
factor. Mostly, this happens in the condition where an organization has to develop to a desirable
state which would allow it to attain its vision and objectives effectively. Changes are considered
to be essential in any firm because they allow it to stay competitive in the industry (Burke,
2017). The major objective of this report is to analyze the given case i.e. “Transforming the
Corporate Culture at Heinz Australia”to identify the problems which exist in the
organization.The case indicates that how Heinz Australia went through change and advantages of
the changes to the company and its employees. In this context, this report assesses this
organization by applying the change management theory i.e. cultural web. The major reason
behind applying this theory is that this company is making changes in its cultural environment.
In addition to this, there is the discussion about the key forces for and against change.Then, it
describes the key strengths of Heinz Australia which are defined in the given case study. At the
end, some specific aspects areexplained whichthis organization needs to be monitored and
sustained.
Cultural Web Analysis of Heinz Australia
Cultural Web is a change management tool which was introduced by Johnson & Scholes
(1988).This is a significant change tool that identifies a number of elements which can be used to
define or affect the organizational culture (Piercy, 2016). This framework of change includes 6
key elements which are interlinked to create a paradigm that is the core of this web. It provides
the management with the cultural audit of organization so that both strengths and weaknesses can
be analysed. In this way, the opportunity is given for the people managing the change process to
go deeper to bring the hidden norms along with values and beliefs which can be recognized more
willingly (Innovation For Growth, 2014). Implementation of this theory assists the managers to
prioritize their s change objectives and apply the most appropriate process for change
management.Considering the significance of culture and its components, Heinz needs to place
powerful organizational culture as a strong source to gain competitive edge because it cannot be
imitated by others.