Innovation for Sustainable Growth: A Business Case of Heinz

THE BUSINESS
CASE
The Pitch

TABLE OF CONTENTS
 Introduction
 Problem
 Benefits of Innovation
 Strategic Plan
 Project Option Analysis
 Recommendations

INTRODUCTION
 Innovation drives sustainable growth for
businesses.
 Companies are focusing competitive
share through innovation for attracting
customer attention.
 Business innovative case of Heinz is
discussed.
 Heinz is a US based food processing
Company.
 Established in 1869 and now operates
globally.

PROBLEM
 US based Company
that adapts to cater
to local taste.
 Products needs to be
made at cost
effective rates.
 Products need to
satisfy customer taste buds