Integrated Case Study Analysis for Hello Fresh Company

Case Study Analysis
(Integrated)

EXECUTIVE SUMMARY
Business management is one of the finest approaches to control and develop effectiveness
in majority of business operations. In this research, Hello Fresh company and its key problems in
the dynamic business environment are analysed. This project will include major planning and
policy based development approaches which are helpful in increasing chances of success of a
business. The project will cover majority of business operations which are essential to be
developed by a business entity in order to gain competitive advantage. The research will mainly
focus on approaches related to management in order to satisfy wants and needs of customers.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
MAIN BODY...................................................................................................................................4
CHAPTER 1: Introduction to the case study.........................................................................4
Statement of problem.............................................................................................................4
Research aims and objectives.................................................................................................4
Structure of the rest of the report............................................................................................4
CHAPTER 2: Case brief: Description of the situation...........................................................5
CHAPTER 3: Problem statement, plan of analysis and literature review..............................5
CHAPTER 4: Analysis & Findings........................................................................................8
CHAPTER 5: Proposed solution to problem..........................................................................9
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

MAIN BODY
CHAPTER 1: Introduction to the case study
Statement of problem
As per the analysis of case study, it is main role of a business to deliver best and focused
practices to deal with main issues. The case study states that, Hello Fresh company is facing
sustainability based issues which are impacting on its working in a negative manner. The Hello
Fresh company is also changing its structure to get more compatible with current issues.
Excessive use of plastic in their packaging is also one of the major issues for Hello Fresh
company. The main role of company is to also develop major policies related to Covid-19
pandemic to overcome major consequences.
Research aims and objectives
Aim of research
The aim of research is to develop an effective approach in the dealing with major
consequences and challenges that are faced by Hello Fresh Company.
Research aims and objectives
 To gain competitive advantage by adopting sustainability.
 To gain in depth understanding of past and development of Hello Fresh.
 To assess key changes which are faced by Hello Fresh by the effect of Covid-19
pandemic.
Structure of the rest of the report
Introduction- In the whole research report, key goals and targets of Hello Fresh company are
discussed in order to deal with majority of problems(Holzberg, Clark and Morningstar, 2018).
The overview of Hello Fresh and its market coverage is also mentioned in this project in order to
increase chances of systematic and precise development
Situation Description- The next phase of this project will cover main perspectives of company
to deal with the contemporary problems.
Analysis plan- The analysis will include main focus on overview of case study and related
aspects to understand business development.