Challenges and Solutions for Sustainability in Hello Fresh: A Case Study

Case study

EXECUTIVE SUMMARY
This report is based on the the Hello Fresh organisation that is engaging in delivering the
meal boxes to its customers. In this report, there is a discussion about the analysis of the
challenges and issues faced by the respective company in maintaining sustainability along with
acquiring the future benefits. Main purpose of this report is the identification of various
difficulties faced by Hello Fresh and solution to overcome these challenges. On the other hand, to
mitigate such difficulties, respective firm is exploiting various efforts or techniques so that they
become capable to manage their issues and also gain the competitive edge within market place.
Company has its presence within different nations so it is essential for them to use the
multinational efforts or practices so that it can attain the global edge. Therefore, this report is all
about the challenges regarding sustainability and way or solution to win over such challenges.

I
Contents
EXECUTIVE SUMMARY...............................................................................................................2
INTRODUCTION.............................................................................................................................4
Statement of the problem...............................................................................................................4
Research aims and objectives........................................................................................................4
Structure of the rest of the report...................................................................................................4
CHAPTER 2: Case brief: Description of the situation......................................................................6
CHAPTER 4: Analysis & Findings...................................................................................................8
CHAPTER 5: Proposed solution to problem...................................................................................10
REFERENCES................................................................................................................................12

INTRODUCTION
Statement of the problem
One of the major issues came across while studying the report is that difficulties and
barriers faced by the Hellofresh is to hold up the sustainability levels in their functions as well as
operations. The company has faced repercussion because of their practices in which the company
used huge amount of plastic in the boxes which are delivered worldwide. Currently the company
is adopting the carbon off setting programs but still they need to do more such practices to
contribute in saving the environment. Another difficulty which Hellofresh faces is that are they
capable to maintain their sales after the pandemic or not. There was a rise in the sales due to
pandemic, as people did not preferred to go out at that time.
Research aims and objectives
Research Aim
to determine the importance of delivery of the meal kit during the time of the pandemic,
there is a study on Hellofresh
Research Objectives
to study and understand the history and the growth of the Hellofresh
to find out the competitive position of Hellofresh
to measure the changes adopted by the Hellofresh because of the pandemic.
To analyse the sustainability level within the Hellofresh.
Structure of the rest of the report
Introduction – this is the first chapter which includes the aim as well as the goal of the
study with the problem in the case study.
Brief of the situation – this is the second chapter which includes the detailed brief of the
situation from the case study.
Analysis plan – this is another important chapter that complies the alternative information
which majorly focus on addressing each question. The case study also includes the theories,
concepts, models etc.
analysis and findings – in this portion, the proper analysis has been done on the basis of
the collected information from literature review's chapter.