Integrated Case Study Analysis for HelloFresh

Integrated Case Study
Analysis

EXECUTIVE SUMMARY
The respective report is based on the HelloFresh. It is a business firm which is performing the
business functions of delivering the meal box to their customers. The below mentioned report is
dealing with the evaluation of issues which are being faced by the management linked through
the maintaining of sustainability and acquiring of future advantages. For the purpose of
overcoming from the issues faced by the organisation, several of efforts have been given by the
management which also help them in gaining the competitive advantage as well. In order to
attaining the global edge, the respective business organisation is performing their functions
through following multi dimensional efforts as they are performing business operations in all
over the world.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
CHAPTER 1: Introduction to case study.........................................................................................2
Statement of the problem ...........................................................................................................2
Research aims and objectives......................................................................................................2
Structure of the rest of the report ...............................................................................................2
CHAPTER 2: Case Brief: Description of the situation...................................................................3
CHAPTER 3: Problem statement, plan of analysis and literature review ......................................3
CHAPTER 4: Analysis & Findings.................................................................................................6
CHAPTER 5: Proposed solution to problem...................................................................................8
References:.....................................................................................................................................11
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CHAPTER 1: Introduction to case study
Statement of the problem
The primary issue or problem which is identified from the given case study involve the
challenges which have faced by the management of HelloFresh in order to maintain the
sustainability in the functions and operations of organisation (Li and et. al., 2021). The respective
business firm face the issue by the use of huge amount of plastic which is being used in the box
of HelloFresh and these boxes are shipped to the several countries. The management is following
the carbon offsetting programs but they are doing struggle to identify the more measures,
through which they can protect the environment. One more issues, which is faced by the
company is the maintaining of sales of organisation after COVID-19 pandemic.
Research aims and objectives
Research Aim
To identify the significance of meal kit home deliveries during global pandemic COVID-
19. A study on HelloFresh
Research Objectives
 To understand the history and growth of HelloFresh
 To determine the competitive position of HelloFresh
 To evaluate the changes adopted by HelloFresh due to outbreak of global pandemic
COVID-19
 To examine sustainability level within HelloFresh
Structure of the rest of the report
Introduction: It is a primary chapter which include the aim and objectives related to the
study and the problems which are being determined in the given case study.
Description of the situation: It is the second chapter which include the detailed
description of the situation included in the given case study.
Plan of analysis: it is also an essential chapter which provide the secondary information
which will provide the answer of each and every question of research. It also deals with the
theories, models and concepts related to the case study.
Analysis and findings: It involve the proper evaluation along with the analysis which is
totally based on the information gathered through the chapter of literature review.
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