Assignment on Helping People Around the World Eat and Live Better

Helping People Around the World Eat and Live Better

OVERVIEW
 There are large number of consumer for th energy drinks in United States
of America.
 Yet with the rising trend of the healthy lifestyle leads to the increase energy
drink market as the number of consumer has increased and the
consumption rate has also increased.
 Therefore to seek these opportunity our company wants to introduce the
sugar-free and fat-free energy drinks which promises to boost the energy of
the consumer.
 The business will explore the target customer after analysing the current
market situations and price of the product.

OBJECTIVE OF THE BUSINESS
 Maintain positivity, strong growth each year and not with standing
seasonal sales
 Increase customer satisfaction
 Boost profit margin every year by adequate percentage through
efficiency and economy of scale
 Maintain research and development budget for future development
product
 Improve brand knowledge and public attitudes towards energy drinks.