Importance of Heritage and Culture in Travel and Tourism

Heritage
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TABLE OF CONTENTS
INTRODUCTION................................................................................................................................3
TASK 1.................................................................................................................................................3
1.1 Analyze the growth and development of the heritage and culture industry...............................3
1.2 Discussing potential conflicts in the conservation of heritage and culture resources using the
case study of Lhasa, Tibet................................................................................................................3
TASK 2.................................................................................................................................................5
2.1 Purpose of heritage and culture attractions in meeting needs and wants to customers.............5
TASK 3.................................................................................................................................................6
3.1 Impact of different types of ownership on the management of heritage and cultural sites.......6
3.2 Roles and responsibilities of organizations in the heritage and cultural industry......................6
TASK 4.................................................................................................................................................6
4.1 Methods and media used for interpretation within the heritage and culture industry for
tourists..............................................................................................................................................7
CONCLUSION....................................................................................................................................7
REFERENCES.....................................................................................................................................9
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INTRODUCTION
Heritage is important in understand the story of the nation in terms explaining its history,
identity and its people. It is the combination of both intangible and tangible which presents in
different forms such as places, landmarks, spaces, buildings and contents, views and the stories
linked with them (Smith and Richards, 2013). The management and retention of heritage places are
playing a significant role in defending the environment, creating vibrant societies and sustaining
local economics. It is also giving contribution in the quality of life and culture identity of
communities. Gardens, schools, churches, hotels, halls etc are some heritage places which are
generally focal point for gathering of people. Revitalising and utilization of these landmarks or
buildings help in generating the employment opportunities for the local people. Heritage places are
boost up tourism trend at the particular locations by creating them valuable assets (Whelan, 2016).
The present research is based on heritage where to understand its importance, London as a heritage
and culture destination is taking into the consideration. Objectives that will cover under the current
research are growth and development of the heritage and cultural industry, purpose of historical and
culture attraction, roles and responsibilities of organizations to save inheritance etc in within travel
and tourism sector.
TASK 1
1.1 Analyze the growth and development of the heritage and culture industry
Attached in Poster
1.2 Discussing potential conflicts in the conservation of heritage and culture resources using the
case study of Lhasa, Tibet
To attract the tourists, it becomes important for Tiber government to preserve the heritage
and culture resources. State Administration of Cultural heritage has formulated some principles for
the preservation of various heritage sites in Lhasa, Tibet because it has become impossible for the
local people to protect legacy places (Pignaton and et. al., 2016). Conservation of heritage and
cultural resources of this destination has helped in growth and development of economy of Tibet. In
this context, the government has tie up with the some public and private organizations at national
and international level which are working in the direction of protecting inheritance.
Lhasa, Tibet is a place where large numbers of tourist have come to visit the place from
across the world (Quattrone, 2015). It is the second most popular city on country which counts in
most religious and administrative capital of Tibet. There are many historic places in Lhasa such as
Sera Monastery, Potala Place, Norbulingka etc. But there are some potential conflicts in the
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conservation of heritage and culture resources of this destination. First resource in this direction is
art and religion of country. With the passing of time, a Buddhist artist tradition has shifted several
times in the 20th century. In the past time, religious images were considered very faithful in terms of
material objects and actual physical embodiments (Whelan, 2016). But with the new conceptions
and use of art have been changed relationships to religion and images of Tibetans. This has brought
the culture revolution that has able to introduce a new perception related to art. It has created
potential conflict in conserving heritage and culture resources in Lhasa.
Second one conflict related to protection of heritage and culture resource of Lhasa is clashes
between local people and the developers. Many of the companies are looking the great potential at
this place and earn good profits. In this context, they are coming up with the some new projects
such as hotel development, creating visitor centres etc (Labadi and Long, 2010). It has created
conflicts between local communities and external developer parties. Due to this, Lhasa has still
faced overdevelopment issues but it’s enriching with natural beauties cannot be easily protected by
local residential and government only (Chen and Chen, 2010).
On the other hand, uneven distribution, growing population and migration of people from
one location to another location of the nation etc have increased the pressure over the culture and
heritage properties (Alberti and Giusti, 2012). In some areas of Tibet, industrial revolution and
technology advancement are taking place at the high level because those sites are rich from natural
sources. It has forces the people to shift to those places to get the new employment opportunities. It
has brought the culture and heritage of different destinations such as Lhasa under pressure. This has
created a problem in the direction of the conservation of heritage and culture of this place. So, it can
be said that the development of location in technology and industrial aspects have generated
conflicts in the conservation of heritage and culture resources of Lhasa (Boukas, Ziakas and
Boustras, 2013).
Brown field versus gee filed has also created a potential conflict at the time of preventing
heritage and culture resources of Lhasa (Chhabra, 2010). As per the research, it has found that IHG
which is one of the top leading hotel chains is planning to invest their money to develop paradise at
this destination that will contain 1000 rooms for the visitors. This project has mainly focused on the
green fields to setup of the actual project in the outskirt location that can able to attract large
number of travellers from across the world (Lhasa Faces ‘Disneyfication’ Specter With Hotel Plan,
2013). But the local communities and government has do not want such kinds of projects in green
field because it will affect the nature that result in not help in conserving the culture and heritage
resources.
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