Heritage Management and Digital Trends

This assignment delves into the evolving field of heritage management, examining the influence of digital technologies on its practices and perspectives. It analyzes how multi-image photogrammetry, serious games, and online platforms are shaping heritage preservation, interpretation, and engagement. Furthermore, the assignment discusses the impact of tourism on cultural heritage sites and explores the role of knowledge management in fostering sustainable tourism practices.

Heritage

Table of Contents
INTRODUCTION................................................................................................................................3
Task 1....................................................................................................................................................3
1.1 Growth and development of the heritage sector........................................................................3
1.2 Potential conflicts in the conservation of heritage and cultural resources.................................4
Task 2....................................................................................................................................................5
2.1 Assess the aim of heritage and cultural attractions....................................................................5
Task 3....................................................................................................................................................7
3.1 Evaluating the impact of various kind of ownership on the management of heritage and
cultural locations..............................................................................................................................7
3.2 Determining roles and responsibilities of organizations in the heritage and cultural sector.....8
Task 4....................................................................................................................................................9
4.1 Evaluating methods and media used for interpretation in the heritage industry for visitors....9
Conclusion
............................................................................................................................................................10
References...........................................................................................................................................11

INTRODUCTION
Heritage tourism can be defined as travelling experience to historic locations and artefacts
that explains stories of past and present. It is a part of tourism which helps all the visitors to know
about cultural, historical and natural things at various heritage destinations like museum (Ashworth
and Larkham, 2013). Britain has vast history in a heritage sector which attracts local and global
visitors to visit these places. The present report describes development of heritage and cultural
sector in the United Kingdom. It explains the aim of heritage and cultural attractions. In addition to
this, it also represents roles, responsibilities and ownerships in the same industry.
TASK 1
1.1 Growth and development of the heritage sector
Government of UK contributes effective role in Heritage and cultural sector to increase its
growth and development in an appropriate manner. They also help in increasing financial condition
of this sector like better contribution in the GDP (Gross domestic Product). Further, they give many
efforts to develop this heritage industry in the nation.
In addition to this, authorities of UK also provide various types employments opportunities
to local citizens of nation. These staffs aid in managing heritage and tourism operations in
appropriate manner (Carr, 2013). Due to these reasons, income of government from heritage sector
is increasing in comparison of previous years because these efforts attract many national and
international visitors to visit cultural destinations of United Kingdom.
Government of UK emphasizes to renovate the heritage and cultural places by earned
income of this sector. These monetary funds’ contribute effective role for government to renovate
and construct new museums and heritage places in the nation. Renovation of cultural destinations
helps to maintain the importance of them which aids to increase effective frequency of visitors in
the nation. Government of UK earns good profit from them which plays an important role to
enhance the growth and development of heritage and cultural sector. Further, government of UK
encourages adding of new artifacts and ancient things to lure national and global tourist towards
museum and historical places in the nation (Buda and McIntosh, 2013). It also contributes
effectively in heritage sector to develop it in an appropriate manner.
In addition to this, government of Britain also provides loan facilities at lower rates to all
types of organizations and citizens for construction of hotel and resort at tourist destinations. Many
corporations take advantage of this opportunity which aids the heritage sector to increase its growth
in a better way. This process attracts many visitors to visits these locations. It enhances frequency of
tourists as compared to past years (Holmes and Slater, 2012). So, hospitality organizations
contribute effective role in heritage sector to increase its growth and development in the United

Kingdom.
Government of UK focuses to improve transportation services for tourist locations. Further,
they arrange many buses, trains and flights to reach tourists at heritage places. It creates positive
impact on the income and revenues of government authorities of UK. They provide huge reliability
to visitor for reaching various tourist locations in the nation. In addition to this, government of
Britain also encourages private tours and travels to increase their working operations at the heritage
and cultural places in order to increase frequency of tourists (Minkiewicz, Evans and Bridson,
2014). It also provides better opportunities to increase development of heritage sector in the nation.
1.2 Potential conflicts in the conservation of heritage and cultural resources
According to given case, potential conflicts affect conservation of heritage and cultural
resources in the Tibet. It is represented below the paragraph:
Potential conflicts
Hospitality organizations like intercontinental group face many conflicts in the nation. These
issues affect architecture development and other business activities in Tibet. In addition to this,
management of hotel suffers from political issues like London-based free Tibet boycott from
country. This social problem has created bad impact on the management of various operations of
organization (Calver and Page, 2013). Further, local people of Tibet are produced huge issues for
intercontinental hotel group. Chinese government creates huge disturbances in order to develop
heritage and other sectors. These things create bad impact on the local people of Tibet. They
produce many problems for safety and security of heritage and cultural resources in the country.
Causes of conflicts
In Tibet, there are many social communities and groups which are created by these political
issues for expansion of cultural and heritage sector. Further, these local people do not want more
development in this sector; because they think that it will destroy natural beauty of their country. It
can also lead the environment pollution which creates bad impact on Tibet. In addition to this,
development of heritage sector will also attract many international tourists which will create
disturbance in personal life of local people in the nation (Vandenbrink, 2013). Further, there are
many local communities who are against the Chinese government because they think that China
wants to rule on the Tibet. Education status of domestic people residing in Tibet is also not good as
comparison to other nations like India and China. So, it has created various issues for
intercontinental hotels in the country. In addition to this, they produce many conflicts for
conservation of heritage and cultural sector.
Possible solutions
According to case, there are many solutions to overcome with these conflicts in the nation.
Intercontinental hotel group should emphasize on increase of education program in order to educate

local people. For this step, management of organisation can arrange meetings with government
officials to open school and colleges in specific areas. In addition to this, management of
corporation should increase green activities like marathon race and plantation of trees which can
help to improve their image in front of local people so that firm can resolve all the issues of local
communities in the nation (McCarthy, 2014). Further, Intercontinental hotel group should also
provide employment opportunities to local people in the Tibet. Management of enterprise should
corporate social responsibility activities in the nation. Firm can develop and construct educational
institutes for local people in the nation. These efforts can contribute effective role for firm to sort
issues with local public and communities by making better image in the mind of Tibetan citizens. In
this way, government and organisations can conserve the heritage and cultural resources. Firms can
manage its business activities in an appropriate manner in the Tibet.
TASK 2
2.1 Assess the aim of heritage and cultural attractions
There are different aims such as education, recreation, research and entertainment of
heritage and cultural attractions to complete requirements of various visitors in the Britain. In
addition to this, there are many tourists like researchers, students, scientists, families with children
who come to visit natural history and British museum (Ander and et.al., 2013). It is stated below in
the table.
Museums Tourists Description
British Museum Students Management of British Museum initiates creative and attractive
activities for learning in a week or month. This process helps
organization to lure more students by adding ancient things like
old objects of Romans which contribute effective role to
maintain value of British Museum front of students. In addition
to this, it enhances its frequency of students which aids to raise
its popularity of British Museum in the world (Collection
search, 2016). So authorities of this heritage place accomplish
requirement of its tourists in order to create effective awareness
regarding heritage and cultural things.
Researchers and
scientists
Education and research help in fulfilling requirements of
visitors in Heritage sector. British museum provides effective
knowledge to researchers and scientists for creating better

awareness about their artistic and cultural things (Parry, 2013).
In addition to this, these efforts contribute effective role for
authorities to accomplish needs of scientists and researchers by
attracting them. This way, British Museum provides better
services to its visitors.
Families and
Media
Aim of British Museum entertain the families and media by
providing better knowledge regarding heritage and cultural
things. It helps in knowing value of this place for families and
media. In addition to this, management of Museum explain
various type of information like culture, history as well as
artistic things which also entertain families and media (Mortara
and et.al., 2014). Further, they also arrange many programs
regarding heritage and cultural activities to all type of visitors
which provides effective pleasure and experience.
Natural History
Museum
Students Management of Natural history museum give better learning
through creating awareness about old humans as well as history
of animals. This thing also aids student to increase their
knowledge in geography (About us, 2016).
Researchers and
scientists
Purpose of heritage and cultural attractions aid in arranging
creative activities like collection of ancient things which covers
skeleton of old human and Dinosaurs to maintain the value of
Natural history museum. In addition to this, it contribute
effective role for researchers and scientists to complete their
research by getting more knowledge regarding ancient things
(Janssen and et.al., 2014). These efforts also increase frequency
of scientists and researchers which provides effective
opportunities to earn good income for Natural history museum.
Families and
children and
media
Purpose of cultural and heritage attractions entertain the
families and children to know about the ancient life style and
valuable things of old people. It also aids in enhancing the
frequency of children, families as well as media in the Natural
history museum. This way, Administration of this organization
entertain the national and international visitors in appropriate

manner (Buda and McIntosh, 2013).
TASK 3
3.1 Evaluating the impact of various kind of ownership on the management of heritage and cultural
locations
Ownership like proprietorship, private , public and voluntary type ownership contribute
effective role for organizations to manage its heritage-and cultural location in United Kingdom.
 Proprietorship ownership- It is handled by single person business which does not require
more paper work for management of heritage and cultural places. Owner is liable to manage
all tourism activities in the heritage-and cultural sector. As per Palmer and Lester (2010),
the aim of the firm is to gain better revenue by providing effective services to the national
and global tourists (Palmer and Lester, 2010). On the other side, owner faces many
complexities in proprietorship business because he is responsible to handle various type of
business issues such as debts and legal obligations which enhances possibilities of risks
(Dallen and Daniel Olsen., 2006). For example, Buckingham place is a popular heritage
place which is come under proprietorship ownership in United Kingdom. Private ownership- It is managed by many owners to operate business operations in heritage
and cultural locations. Private ownership needs huge paper work and legal documents as
compare to other business. According to Damonte and Megehee (2012), the main purpose
of this business is to gain more profit from visitors rather than public service in the nation.
Partnership ownership gives flexibility to handle heritage activities which help to reduce
chances of risks in the management of business (Damonte and Megehee, 2012). However, it
creates problems to take any type of decisions in the meeting due to different thoughts of
owners which creates issues in the corporation (Ashworth and Larkham, 2013). For
example, New town of Edinburgh is good example of private ownership in Britain. Public ownership- It associates government in the business. Maximum shares are obtained
by government authorities to manage heritage-and cultural operations at tourist places. The
main aim of is to provide better service to visitors rather than earning income in the nation
(Morais and et. al., 2012). There is a also advantage to associate government in order to
manage heritage operations at tourist destinations. As per Pechlaner and Volgger (2012),
public organizations get exemptions in various type of taxes like Income and VAT tax. This
thing also decreases legal risks of corporation in order to manage many activities of
business in the nation (Pechlaner and Volgger 2012). However, public firms create more
delay to initiate any type of operation at heritage sites due to consideration of many legal

rules and regulations as comparison of private organizations. For example, London eye is a
big Ferrish wheel which is managed by British Airways in the London.
 Voluntary type Ownership- It is managed by group of people who becomes volunteers a per
signed agreement to make corporation. Tsiotsou (2010), these firms contribute effective role
for heritage and cultural locations to provide helps like social service for tourists and local
people in the Britain (Tsiotsou, 2010). For example, British Agencies for Adoption and
Fostering is a good example of voluntary type firm which provides best services to children
in UK.
3.2 Determining roles and responsibilities of organizations in the heritage and cultural sector
There are many heritage tourism organisations which have different roles and
responsibilities in the nation.
Role and responsibilities of Natural England
This firm contribute effective role for increasing heritage and cultural operations to provide
better service for visitors at tourist destinations. Natural England is a non-departmental public body
of British government. In addition to this, firm is also responsible for improving and maintaining
climate of UK. This procedure also covers many activities like fauna, land, marine environments,
fresh water, flora, soils and geology for environment safety of heritage sites. It plays important role
for the expansion of heritage and cultural locations in United Kingdom (Natural England Services
and information, 2015). Further, Natural England also help to raise natural beauty of heritage sites
in order increase pleasure of national and global visitors.
Management of Natural England has authority to include the processing of old wood lands
and handling domestic nature which are reserved in the country. Organization contribute effective
role for heritage and cultural sector to handle various grant schemes. This process aids in
developing proper architecture, renovation of historical sites and safety natural climate in the
nation. In addition to this, climate stewardship, environmentally sensitive fields and countryside
lure tourists towards heritage and cultural sites in United Kingdom (Natural England Services and
information, 2015). Further, Natural England helps in delivering the Defra's public service
agreements such safety of farm birds and improving natural climate by 2020.
Role and responsibilities of Heritage Lottery fund
Heritage lottery fund (HLF) is a government body firm in the nation. Corporation helps in
allocating money for development of environment, education, sport activities and heritage. As per
research, organization gives 20 percent of its monetary funds on art development which also
increase cultural activities in the nation. Further, management of HLF provides 20 percent of its

money development to heritage locations which contribute effective role for this sector to increase
its growth in a appropriate manner. It also helps in increasing the tourists at cultural destinations in
the nation. In addition to this, HLF spends 20 percent of its budget on sports activities for
improvement of these areas.
HLF is a liable for managing corporate information, strategy planning, research and
evaluation for improvement of heritage and cultural locations in the nation. Further, Organizational
information aids to know about the exiting life style of visitors and people (Our history, 2016). This
step helps in developing new strategies for development of historical and cultural sites for HLF in
the nation. In addition to this, organization also makes plan as per future requirements of visitors in
order to increase growth and development of this sector. Further, it performs research and
evaluation to analyses present importance of heritage and cultural sites in the nation. These efforts
play important role to assign proper budget to tourism sector.
TASK 4
4.1 Evaluating methods and media used for interpretation in the heritage industry for visitors
There are many methods of of media which are utilized for interpretation within heritage
industry for visitors. It is stated below the points.
 Documentary films- It consists video film which is based on heritage and cultural things.
According to Ashwort and Larkham (2013), British and natural history museum shows
documentary videos to explain the history of nation in a appropriate manner. These films
provides good knowledge about arts, artifacts and ancient things to national and foreign
visitors in the museum and they also entertain them (Ashwort and Larkham, 2013). On the
other side, documentary videos show brief information regarding heritage and cultural sites
in the nation (Holmes and Slater, 2012). This thing creates problems for tourists who are
more interested in history.
 Education Fest- British and natural history museum arranges educational fest for various
type of visitors like researchers, students and scientists in a regular time intervals. As per
Minkiewicz, Evans and Bridson (2014), management of museum represent different kind of
ancient valuable things to the front of visitors and provides effective information regarding
historical locations (Minkiewicz, Evans and Bridson, 2014). More ever, educational fest of
British and natural history museum plays important role for exchanging cultural information
with national and international visitors. According to Calver and Page (2013), all tourists
can not attend this type of events at historical locations due to limitation of time period in
the nation (Calver and Page, 2013).

 Tour guides- Carr (2013), British and natural history museum are utilized many tour guides
for giving proper knowledge regarding ancient things like roman objects, skeleton of animal
and humans. This method gives better flexibility to know about the various things of
heritage sites. It contribute effective role for British and natural history museum to raise
frequency of visitors (Carr, 2013). On the other side, these methods also create huge
difficulties for many international tourists to know about heritage locations due to language
barriers of tourist guides (McCarthy, 2014).
 Kiosk- Mainly, it is a machine which plays important role to describe different type of detail
information of British and natural history museum for tourists in all languages. Management
of museum are installed many machines for reliability of visitors. This process also provides
huge reliability for national and global tourists at heritage places of UK (Ander and et.al.,
2013). However, it creates many problems to read various types of information due to
technological errors in the machine which create issues for visitors who are come to visit
British and natural history museum (Parry, 2013).
CONCLUSION
From the report, it is found that growth and development of heritage and cultural sector
helps the to increase its cultural activities at historical locations. Possible recommendations of plays
important role for intercontinental hotel to resolve out political issues of Tibetan people. British and
natural history museum provide effective efforts to complete the needs of all tourists. Further,
public, private, proprietorship, voluntary type ownership contribute effective role for tourism based
corporation to manage their heritage and cultural activities at the historic sites. In addition to this,
roles and responsibilities of Natural England and Heritage lottery fund help in developing heritage
sectors in the nation. It can be concluded that educational fest and tour guides also help the British
and natural history museum to provides effective knowledge to visitors regarding heritage and
cultural things.

REFERENCES
Journals and books
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Carr, E.A.J., 2013. Tourism and Heritage. Building A New Heritage (RLE Tourism). p.50.
Dallen J and Daniel Olsen., 2006. Tourism, Religion and Spiritual Journeys. Routledge.
Damonte, T. L. and Megehee, M. C., 2012. Segmenting tourists by direct tourism expenditures at
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Janssen, J. and et.al., 2014. Heritage planning and spatial development in the Netherlands: changing
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McCarthy, J., 2014. Multi-image photogrammetry as a practical tool for cultural heritage survey and
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Minkiewicz, J., Evans, J. and Bridson, K., 2014. How do consumers co-create their experiences? An
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Online
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