Analysing the Growth and Development of the Heritage and Cultural Industry
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This presentation analyzes the growth and development of the heritage and cultural industry, focusing on the impact of heritage tourism on the cultural and social environment. It discusses the economic growth and opportunities in the heritage and tourism industry, as well as the role of government in developing heritage sites.
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1.1 Analysing the growth and development of the heritage and cultural industry. Heritage tourism industry is the growing industry which gives significant impact on the cultural and social environment of the country. People who believe in the history or past, those people have curiosity to visit different cultural and heritage places with the help of tourism industry (Altunel and Erkut, 2015). Cultural heritage is the most important part of the tourism sector. This enables the protection and preservation of heritage sites and provides different types of cultural heritage places for the customers. This gives positive impact on the tourism industry. Overall, cultural and heritage spend 28% in the generation of annual expenditure on tourism sector. It is the most important part of the tourism in UK. Tourism sector includes several sites such as accessibility, sustainability of transport. These attractions of tourism industry attracts large number of customers and people who wants to take handsome packages. Cultural heritage places attracts people and provides history and facts. This factor through which people prefer to take packages from tourism sector. This helps to enhance the scope of tourism industry. Heritage and tourism industry contribute in the economy around £5 billion to GDP and more than 250,000 jobs opportunities for unemployed peoples. Tourism sector enhance the attributes of cultural heritages. Cultural and heritage has many opportunities and growth to attract large amount of profit and growth of tourism sector. Moreover, this helps enhance the value and knowledge about the history of particular location (Ashworth and Larkham, 2013). This makes more opportunity for the country as well where they earn revenue from tourism industries. This helps to make new opportunities and infrastructure growth for the country development. There are various sites in UK such as national gallery, south bank centre, Coca- cola London eye and Somerset house etc (Balmer, 2013). Besides, many museums also attracts people to come and looks ancient equipment's and tools. Heritage based tourism sector influence the economy growth and country popularity growth as well. It makes opportunity for the people who start small businesses and getting profit from travellers. This tourism sector is the fast growing industry. Cultural and heritage industry helps to make new plans and new strategies to enhance the tourism sector. Current tourism companies or industry gives positive impact and development of natural and heritage resources. These all attributes and factors influence the demand of the tourism sector. This makes new growth and business plans in order to enhance the client satisfaction. This industry helps to attract foreign currency which helps to enhance the National income of the country. Along with that, it makes new changes. This tourism sector also helps to enhance the scope of hospitality sector by promoting accommodation, transportation and food related services. This makes easy changes and growth for the sector. Culture and heritage sector also enhance the opportunity for small shoppers or sellers who easily sell their product and services to the travellers (Franch and Irimiàs, 2015). Apart from that, tourism industry is affected by the tourist places they want new destination and attractive places through which people take more travel packages. Besides, cultural and heritage industries are the most important and crucial sector which gives several opportunities and growth. Besides, government plays a very significant role to enhance the heritage places and make them perfect for the tourism sector. Government develops the heritage sites for gaining more information and knowledge for the travellers. Altunel, M. C. and Erkut, B., 2015. Cultural tourism in Istanbul: The mediation effect of tourist experience and satisfaction on the relationship between involvement and recommendation intention.Journal of Destination Marketing & Management.4(4). pp.213-221. Ashworth, G. and Larkham, P. eds., 2013.Building a new heritage (RLE tourism). Routledge. Balmer, J. M., 2013. Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them?.Corporate Communications: An International Journal.18(3). pp.290- 326. Franch, M. and Irimiàs, A., 2015. War tourism product development. Management of the Great War heritage in Trentino, Italy.Authors Title Page.p.103. Gomes, M.S. and et.al., 2015. Cultural tourism, heritage education and citizenship: an experiment among university, school and museum in Sergipe.Rosa dos Ventos.7(3). pp.459-470.