Cultural Tourism and Sustainability

This assignment delves into the complex relationship between cultural tourism and sustainable development, particularly in economically disadvantaged rural areas. It encourages students to analyze research and case studies to understand how cultural resources can be managed for economic benefits while preserving local heritage and minimizing negative environmental impacts. The focus is on developing a framework for responsible and sustainable cultural tourism management.

Heritage and cultural
tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Development and growth of cultural and heritage industry.............................................1
Covered in Poster ..................................................................................................................1
1.2 Potential conflicts in conservation of cultural and heritage resources.............................1
TASK 2............................................................................................................................................2
2.1 Main purpose of cultural and heritage attractions in meet the requirements of various
consumers...............................................................................................................................2
TASK 3............................................................................................................................................4
3.1 Impact of different type of ownership on the management of cultural and heritage cites4
Covered in leaflet...................................................................................................................4
TASK 4............................................................................................................................................4
4.1 Evaluation of various methods used for doing in heritage and cultural interpretation
industry for tourists.................................................................................................................4
CONCUSION .................................................................................................................................6
REFERENCES................................................................................................................................7
.........................................................................................................................................................8

INTRODUCTION
The travel and tourism is the largest developing industry in all over the world. The
enhancing level of income of customers impact them to visit or travel the different places. The
visitors love to travel different places and get some experience and enjoy that places. The tourist
to this time period for to the different destinations not the purpose of spending time or enjoy but
also for gain some knowledge about the places. United Kingdom is on of the country where large
number of tourists come for the travelling purpose for many different reasons. Under this
mentions report discuss about the development and growth of the culture and heritage industry.
The main objective of attraction places is to attract the large number of consumers in order to
meeting requirement of various kinds of consumers in an effective manner. Affect of various
kinds of ownership on management of cultural and heritages sites will be discussed under this
mention report. Thomas Cook Group plc is British international tourism organisation which is
listed in London Stock Exchange is consider under present report for study. Main purpose of
individuals behind visit various cultural and heritage places is all detailed in this report.
TASK 1
1.1 Development and growth of cultural and heritage industry
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1.2 Potential conflicts in conservation of cultural and heritage resources
Various firms deals in travel and tourism sector face various issues while offer products and
services to large number of visitors. In order to decrease the number of issues and conflicts, it is
very essential to fulfil the requirements of visitors. Spain is a country that has various
destinations of tourists that influence large number of individuals to visit every year. This
country is known as high significance because of having various tourist destinations. Potential
conflicts and issues that can rise or exist in the conservation of cultural and heritage sites have
two major factors. Firstly, it has a negative impact as increase number of visitors impact on
development and infrastructure of heritage and cultural sites. Other and the positive aspect
related with this, is that increase number of visitors generate employment for local people,
contribute in economic development of nation, increase standard of living of local people,
ensure development of infrastructure and basic facilities for local people and many more. In this
kind of situation, there is a requirement to adopt a balanced approach through which firm can
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generate huge amount of profits and support in maintain the number of travellers. Various
strategies and methods are there that can be used to solve the conflicts. Identify the major
stakeholders involve in the process is the first step involve in solve the conflicts. Major parties
involve in the process include government, travel agencies, investors, travel agents, tourist,
global community, environmentalists and many more. One of the main reason behind rise of
conflicts is that development of various projects by government in that area. In this kind of
situation, there is a requirement to balance the various activities and operation of
commercialisation in Spain. In this kind of situation various decisions has to be made by the
government to restore the religious structure which is rising due to increase number of travellers
in that area. Before take any decision or before execute anything, it is very essential for
government to formulate a plan and right everything on paper so substantive growth can be
achieved. In this way, government can maintain and secure the religious emotions and at the
same time can enhance living standard of people. Overall government require to go and opt a
middle path for solve all the issues and to can better satisfy the needs of stakeholders. Prevent
the cultural and heritage resources is one of the essential function of every country as this
ensure development of tourism sector and at the same time help in attract large number of
visitors. One of the main benefit of increase number of travellers is that it decrease the rate of
unemployment and at the same time provide an opportunity to earn foreign exchange. In the
process of tourism various conflicts take place so in this situation, it come under the
responsibility of government to formulate a policy and adopt a strategy that help in satisfy the
needs of both stakeholders and visitors. In this way conflicts can be deal in an effective manner.
TASK 2
2.1 Main purpose of cultural and heritage attractions in meet the requirements of various
consumers
In United Kingdom, various heritage and cultural sites are there which attract large
number of individuals every year. Due to increase purchasing power of individuals, there is an
increase in number of visitors. All these destination influence large number of people to visit.
One of the main feature of cultural sites is that it support in uphold the values, behaviour and
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ethics of individual belongs forms a particular culture. Various purpose are of cultural and
heritage sites are there as given in this points given below:
 Entertainment: This is known as one of the main purpose behind travelling. Huge amount
of visitors go and visit different places with the purpose of entertainment. Different
heritage and cultural sites are there in UK that seen as having a high level of
entertainment (Altunel and Erkut, 2015).
 Various individuals go and visit these places with their friends, peers and family
members with the purpose of entertainment or to learn something new. All these places
are a big part of human history that's why individuals feels high level of satisfaction after
visit to these sites. British museum is one of the popular and various policies are
formulated by museum to attract more visitors.
 Historical significance: Today various individuals are there who go and visit different
places because of enhance there knowledge about the history. Various places help
travellers in get know about past figures and history. All these support people in know
about various developments took place in past. British museum also provide opportunity
to its travellers to better understand about the history of various places.
 Recreational purpose: Large number of people are there that use various technical
gadgets and technology (Alvarez and Korzay, 2011). One of the main reason behind this
is that they does not have enough time to visit cultural sites and collect information about
it. In this situation, British museum provide individuals an opportunity to relieve the time
faced by their ancestors. Large number of individuals go with this as this help them in
learn about new things and enhance their knowledge.
 Educational value: In United Kingdom, various historical sites are there that provide
information to the individuals. Different colleges, school and educational institutes are
there that also promote these type of trips for students. Victoria also formulate different
programmes for various students (Boniface, 2013). One of the main feature of this type of
travel is that it enhance knowledge of visitors about different cultural and historical
places.
 Research: Various individuals are there that go to visit different places just to reveal
various relevant facts and figures. In addition to this, different institutes are there that
provide there support to enhance the learning of visitors.
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 Sense of unity: Today, various cultural and historical places are there that support in
create and maintain unity among various social communities. Coordination among these
sites and communities support travellers to learn new and unique things.
 Business tourists: This type of tourism contain the travel of people who visit various
places with the purpose of business (Calabrò and Della Spina, 2014). These individuals
visit different cities and places to attend conferences and meetings.
 Religious tourist: This is another type of tourism, in this individual go and visit various
religious places.
 Adventure tourists: This type of tourism is carry out by the individuals who are interested
in do new and adventurous things.
TASK 3
3.1 Impact of different type of ownership on the management of cultural and heritage cites
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TASK 4
4.1 Evaluation of various methods used for doing in heritage and cultural interpretation industry
for tourists
Department of media comprises of different tools and techiques whihc help to do
promotional activities of different historical sites. These tools and techniques helps to intergrate
the forgien visitors who have visited historic place. These tools and techniques aids to provide
approriapriate directions in order to develop heritage and culture industries. These tools and
techniques aids to accomplish diffenrt task in effective manner. It also provide opportunities to
determine want and desire of different types of customer who are going to visit different
historical place of nation (Deery, Jago and Fredline, 2012). It also help to determine various
issues which are arise during performing various activities during visit of different historical
place. It also help to implement various types of changes in current structure of organisation. It
help to modernise the infrastructure of oorganisation those who are involve in culture and
heritage sector. There are three process of implemnting interpretation such as understanding,
apppreciation, and protection. These three factor aids to increase the knowledge of visitors who
have come to visit the place. It aids to enhance the responsibility and effective of of different
business processes which help tends to implement interpretation. Gathering of information helps
to enhance the quality of different types of service provided to museum.
There are various ways of interpretation in order to maintain the value of organisation.
Considering example of British museum it implements various methods of interpretation with
respect to other museums. The management of museum consider the information of consumer
who have visited to museum in background.. it give attendants to provide better quality of
services to visitor who have visited the British museum . I order to provide relevant information
about the different facts of various fact to visitors. These efforts helps to make a effective
marketing crusade. Implementation different fascinating videos which is used by different
organisation in order to give appropriate knowledge about different topics. There are different
program is implemented by the Albert and Victoria museum in order to give relevant knowledge
of different types of historical facts and figures in a systematic manner. Organisation categories
different items with different sticker notes (Galí-Espelt, 2012). Organisation use to start online
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portal in order to give various types of information to its loyal customer. It also help the
scientists in order to perform different archaeological survey which help to gather different types
of information. Which are given by the individuals of scientific community. These information
are easily determine by the different people who have visited historic site.
Different organisation leads to put their efforts to provide different information to
students in order to provide information to visitor. This responsibilities is given to those student
who are related to research field. The management of research provide appropriate data and
information to visitor and researchers. There are different research department being utilised by
the museum in order tom provide relevant information to visitor. These department provide
different types of audio visual clip, different types of trails, modified video and various types of
documentary films which help to provide information to visitors to gain knowledge about
different historical facts. By implementing different types of media it clearly explains different
types of information which are attain by different sources (Lacher and et. al., 2013). It aids to
attain goals and objective s of organisation. Management of different organisation uses different
types of interpretation methods in order to determine the taste of customer by gaining their
feedbacks from the customers. It help to enhance the profit of different organisation.
CONCUSION
As per the given report it has been assumed that to attract large number of tourist in
order leads to maximise the level of profits to the government as well as private business
organisation. Because both of them put their efforts in order to increase the living standard of
the local people who have been appointed by different organisation. There are different
technologies which are implemented by the organisation in order to provide various types of
information to the visitor coming from abroad. These technologies aids organisation to enhance
the profit of organisation. Strong ownership of organisation is most essential factor because it
able to provide various types of facilities in order to delivering different types of facilities to
visitors. The personnel of different organisation put their efforts to execute different type of
facilities to visitors it help to attract large number of customer in organisation. These
organisation put their efforts to deliver qualitative services to different visitor who have coming
from abroad. Implementation of different tools and techniques in order to execute different
activities of organisation in a systematic manner. It leads to give positive impact to visitor who
have to come to visit historical sites .
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REFERENCES
Books and Journals
Altunel, M. C. and Erkut, B., 2015. Cultural tourism in Istanbul: The mediation effect of tourist
experience and satisfaction on the relationship between involvement and
recommendation intention. Journal of Destination Marketing & Management. 4(4).
pp.213-221.
Alvarez, M. D. and Korzay, M., 2011. Turkey as a heritage tourism destination: The role of
knowledge. Journal of Hospitality Marketing & Management. 20(3-4) pp.425-440.
Boniface, P., 2013. Managing quality cultural tourism. Routledge.
Calabrò, F. and Della Spina, L., 2014. The Cultural and Environmental Resources for
Sustainable Development of Rural Areas in Economically Disadvantaged Contexts-
Economic-Appraisals Issues of a Model of Management for the Valorisation of Public
Assets. In Advanced Materials Research (Vol. 869, pp. 43-48). Trans Tech Publications.
Carlisle, S., Kunc, M., Jones, E. and Tiffin, S., 2013. Supporting innovation for tourism
development through multi-stakeholder approaches: Experiences from Africa. Tourism
Management. 35. pp.59-69.
Chai, L. T., 2011. Culture heritage tourism engineering at Penang: Complete the puzzle of “the
pearl of orient”. Systems Engineering Procedia. 1. pp.358-364.
Dahles, H., 2013. Tourism, heritage and national culture in Java: Dilemmas of a local
community. Routledge.
Deery, M., Jago, L. and Fredline, L., 2012. Rethinking social impacts of tourism research: A new
research agenda. Tourism Management. 33(1). pp.64-73.
Galí-Espelt, N., 2012. Identifying cultural tourism: a theoretical methodological proposal.
Journal of heritage Tourism. 7(1). pp.45-58.
Kaminski, J., Benson, A. M. and Arnold, D. eds., 2013. Contemporary issues in cultural heritage
tourism. (Vol. 42). Routledge.
Lacher, R. G., and et. al., 2013. The role of heritage and cultural elements in coastal tourism
destination preferences: A choice modeling–based analysis. Journal of Travel Research.
52(4). pp.534-546.
Page, S. J., 2014. Tourism management. Routledge.
Peters, M., Siller, L. and Matzler, K., 2011. The resource-based and the market-based approaches
to cultural tourism in alpine destinations. Journal of Sustainable Tourism. 19(7).
pp.877-893.
Ringer, G. ed., 2013. Destinations: cultural landscapes of tourism. Routledge.
Smith, M. and Puczkó, L., 2012. Budapest: from socialist heritage to cultural capital?.Current
Issues in Tourism. 15(1-2). pp.107-119.
Sun, Y., Jansen-Verbeke, M., Min, Q. and Cheng, S., 2011. Tourism potential of agricultural
heritage systems. Tourism Geographies. 13(1). pp.112-128.
Online
Business Types of Ownership. 2017. [Online]. Available through:
<http://www.themoneyalert.com/businesstypesofownership.html>.
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