Exploring the Role of Cultural Heritage in Shaping Tourism and Entrepreneurship

The provided content discusses the significance of cultural heritage and tourism in various aspects, including sustainable development, regional development, and organizational studies. The texts explore the role of UNESCO in preserving cultural heritage and the importance of education and training in promoting family hotel businesses. Additionally, the content highlights the value of museums and cultural institutions in presenting the past and shaping the future.

Heritage and Cultural
Tourism

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................1
TASK 1 UNDERSTAND THE GROWTH AND DEVELOPMENT OF THE HERITAGE AND
CULTURAL INDUSTRY WITHIN TRAVEL AND TOURISM..................................................2
1.1 Growth and development of heritage and cultural industry in UK..................................2
1.2 Potential conflicts in the conservation of heritage and cultural resources in Lhasa, Tibet5
TASK 2 UNDERSTAND THE PURPOSE OF HERITAGE AND CULTURAL
ATTRACTIONS WITHIN THE TRAVEL AND TOURISM SECTOR........................................7
2.1 The purpose of heritage and cultural attractions within the travel and tourism sector.....7
TASK 3 UNDERSTAND ROLES, RESPONSIBILITIES AND OWNERSHIP OF
ORGANIZATIONS IN THE HERITAGE AND CULTURAL INDUSTRY...............................10
3.1 Impact of different types of ownership on the management of heritage and cultural sites10
3.2 Analyzing roles and responsibilities of organizations in the heritage and cultural industry
..............................................................................................................................................11
TASK 4 UNDERSTAND THE ROLE OF METHODS OF INTERPRETATION WITHIN THE
HERITAGE AND CULTURE INDUSTRY.................................................................................12
4.1 Evaluating the methods and media used for interpretation within the heritage and cultural
industry for tourists...............................................................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
BIBLIOGRAPHY .........................................................................................................................18

ILLUSTRATION INDEX
Illustration 1: British Museum.........................................................................................................8
Illustration 2: Natural History Museum ..........................................................................................9

INTRODUCTION
Tourism can be stated as a traveling experience that helps individual to visit the places,
artifacts and activities that presents the cultural and heritage of that region specifically. Tourism
involves cultural and heritage tourism that involves a location where tourists attracts because of
its natural heritage and museums. However, it also involves tourism in rural areas that showcases
the traditions of varied cultural communities such as festivals, rituals and their values and
lifestyle etc. Also, cultural tourists spend more standard time watching the heritage and cultural
rituals of the country and admiring it (Abankina, 2013). Therefore, it is essential for government
to develop the cultural and heritage tourism in the country so that more number of tourists can be
attracted towards the country and improve economic development.
Heritage and cultural tourism is a most popular tourism that attracts both young and old
people who are fond of physical attraction and natural beauty. It also attracts varied students who
are learning architecture helps them to understand the sculptures, monuments and museums.
Thus, it helps them to reflect towards the culture and influence others to visit the destination.
Further, the natural heritage involves the landscape, coastlines, national parks and sanctuaries.
Thus, it all has high impact on the travel and tourism sector on the conservation and
sustainability of such sites (Aitchison and et. al., 2014). The government plays a major role in
shaping and sustaining the cultural identity of the country so that it assists heritage industry to
flourish.
The present study has been divided into four different tasks which possess varied
scenarios. In the first task, growth and development of heritage and cultural industry has been
assessed with regard to travel and tourism sector in UK. While, it is crucial to analyze the
possible conflicts faced by country in the conservation of heritage and cultural resources within
Lhasa, Tibet. Further, British and Natural History Museum has been undertaken for a trip in
order to assess the importance and purpose of museum of it in order to meet the needs of visitors.
Also, analysis has been carried out in order to assess the roles and responsibilities and ownership
of business in developing the heritage and cultural industry (Ashworth and Larkham, 2013). At
the end, the study evaluates the role of methods of interpretation within the heritage and cultural
industry for tourists.
1

TASK 1 UNDERSTAND THE GROWTH AND DEVELOPMENT OF THE
HERITAGE AND CULTURAL INDUSTRY WITHIN TRAVEL AND
TOURISM
1.1 Growth and development of heritage and cultural industry in UK
Here, it has been assessed regarding the growth and development of heritage and cultural
industry prevailing in UK. However, it can be stated that growth and development of heritage
and culture need to be maintained so that country can flourish well and also attract more number
of consumers to visit the place. As per the development and growth of heritage and culture in UK
it encourages the economy of the country to enhance the gross domestic products. The city is full
of religious and cultural backgrounds since mid 17th century (Bordoni, 2011). However, the city
is full of heritage sites such as museums, events and festivals of UK. It helps in attracting varied
visitors to come and explore the heritage and cultural places of UK. Because of such beautiful
attractions, cultures and climatic conditions it attracts people around the globe. Also, the country
possess specific geographic and climatic conditions encourages people to visit the place and
influence from the traditions and local beliefs of local people. UNESCO is one of the specialized
agency of UN and its main purpose is to contribute to peace and security through promoting
culture and heritage. It implements its activities with the help of five different programs such as
Education, Natural Sciences, Social and Human Sciences, Culture and Communication
(Blanchfield, 2013).
However, it is essential for government of UK to enforce growth and development of
heritage and culture of country so that economic condition can flourish. Similarly, the growth
and development of heritage will motivate tourists to visit the country and thus increase the
economy of country (Carrier and Macleod, 2012). Visitors mainly visit the destination in order to
explore the natural heritage, monuments, museums and historic buildings of the particular
country. Therefore, it is essential for organizations to protect and conserve it effectively so that
heritage can be conserved. Also, government is required to promote Tibetan culture by
developing the policy and promotion. It is essential for local government to protect the heritage
and cultural sites so that it generate interest in the people to visit the ancient monuments and gain
experience of the culture of UK (Zehrer, Pechlaner and Raich, 2010).
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The authorities of UK stated that they need to protect the traditional buildings from
demolition so that people from different regions can be attracted towards the historic and
architecture of UK. The World Heritage Committee also inspected that the ancient Palaces and
states that its design and construction of the repairs so that it can be protected for future (Hede
and Kellett, 2011). Furthermore, Jordan is greatly dependent upon the generation of revenue
from the tourism industry and its department of Antiquities in order to work hard and convert its
natural resources into revenue generation. Here, a PIA framework has been developed that helps
in guiding the investigation of turath and tarikh in the particular development of one particular
site in Jordan. However, the history of UK involves from Stonehenge that was developed in early
3000 BC to 2000 BC. Also, there are varied world famous monuments which was build in
around 5000 years ago. Currently in 20th and 21st century Stonehenge area was published by the
Ministry of Defence and its was also used by military for their training purpose.
S. No. Name Location Date Description Pictures
1 Castles and
Town Walls of
King Edward in
Gwynedd
Conwy, Isle
of Anglesey
and
Gwynedd,
Wales
13th-14th
century
This
monument
was
constructed
during the
reign of
Edward I of
England. It is
involves in
world heritage
site and covers
many castles.
(Source: Castles and
Town Walls of King
Edward in Gwynedd.
2015)
2 Blenheim
Palace
Located in
Woodstock,
England
1705-1722 In this palace
John Churchill
resided.
However, it
was designed
3

by team of
varied
architects. The
palace
celebrated its
victory over
the French.
(Source: Blenheim
Palace. 2015)
3 Iron Bridge
Gorge
Located in
Iron Bridge,
Shropshire,
England
18th Century However, it
was the first
bridge that
was built of
iron and also it
was a great
work of
architecture
and
technological
influence.
Also, the
development
of coke
production in
the area
started the
Industrial
Revolution.
(Source: Ironbridge
Gorge. 2015)
4

4 City of Bath Bath,
Somerset,
England
19th Century It was founded
by the Romans
and used as a
Spa. However,
it is also an
important
place of wool
industry. The
city of bath
has a different
history to
preserve the
Roman
remains and
Palladian
architecture.
(Source: City of
Bath. 2015)
1.2 Potential conflicts in the conservation of heritage and cultural resources in Lhasa, Tibet
It is essential for government to conserve the heritage and cultural resources in Tibet so
that it can assist in attracting travelers. Also, it is significant for State Administration of Cultural
heritage to develop principles for the conservation of Heritage sites in Lhasa, Tibet. Furthermore,
it is crucial for local people to protect the sites and heritage of country (Baggio, Mottironi and
Corigliano, 2010). This helps in improving the economic growth of the country. It is essential for
Tibetan government to conserve and protect the heritage and cultural resources so that fabulous
monasteries, high altitude treks and unique intangible culture can be protected without any
conflict. However, country is also a famous tourist destination and attracts varied visitors from
around the world. Therefore, it is essential for them to build varied hotels and also renovating the
Lhasa's traditional Barkhor old town. Thus, all these lead to a high investment for making luxury
hotels in Lhasa for making the guests comfortable. The plan of starting the Intercontinental
Hotels Group to open a “Resort Lhasa Paradise” with a 1100 rooms and making this the biggest
luxury hotel of Lhasa. Therefore, such projects are subject to varied conflicts (Bremner, 2013).
5

However, there is a non-profit organization working named as Free Tibet which is
London based and it possesses mission to free Tibet from such luxury developments as it will be
marginalize or decrease the heritage of Tibet. Also, they started a campaign named Free Tibet
which involves activists to protect and conserve the rights of country in order to boycott the
construction of hotel in Lhasa as it will decrease the occupancy of local people. It also states that
the development of Intercontinental hotel will sell the image of Tibet as peaceful, spiritual and
unspoiled land (Scott and laws, 2012). Here, it is crucial for the local communities to develop
and manage their activities so that culture and heritage of the place can be conserved. For
instance, if government will focus on protecting and conserving the monuments and hotels of
Lhasa as historical without building luxury hotel will attract more people to visit Lhasa. Thus, it
assists in protecting the natural heritage and culture of the country. However, if people will find
that there are disputed prevailing among local people and government then they will have fear to
travel to such place and thus it decreases the brand image of Tibet as ethnic, peaceful and
religious land (Stacey, 2011). Tourists travel to such places for relaxation and peace therefore, by
creating such type of development issues it will affect the travel and tourism within the country
so that it influenced the economic growth of country.
Also, it can be stated that development of such type of luxury hotel at natural and
heritage location will diminish the importance of such sites and thus affects the soil of the region.
Therefore, it is essential for government to take strong action against such type of growth and
development in order to overcome the possible conflicts of conserving the heritage and cultural
resources within Lhasa. Constructing Intercontinental luxury hotel for international guests
develops conflicts as it will decrease the heritage of Tibet and thus lessen the occupancy of local
people as many of them are illiterate (Reid and Bojanic, 2010). Therefore, London based NGO
started a campaign Free Tibet from such development that will affect its heritage and culture.
Also, an international campaign started that states to boycott the International hotel group to not
build hotel in Lhasa as it affect the local people of the region. The main reason behind such
protests is that such big international hotel chain will sell the brand image of Tibet as an ancient
Tibetan culture and the local people will not be offered good opportunities as they are not literate
properly. Here, the State Government is required to take possible action in order to avoid the
conflicts and thus conserve the natural and world heritage of Lhasa. However, it helps in
6

attracting wide range of tourists to visit the destination and influence by such heritage and
cultural sites (Grant, 2010).
TASK 2 UNDERSTAND THE PURPOSE OF HERITAGE AND
CULTURAL ATTRACTIONS WITHIN THE TRAVEL AND TOURISM
SECTOR
2.1 The purpose of heritage and cultural attractions within the travel and tourism sector
Heritage and cultural attraction is a significant part of the developing tourism within
region. Thus helps the region in creating wide and effective impact on the overall growth and
development through increasing tourist visitors. The case study mentions the resistance of local
people in developing Tibet as a tourist site to save the cultural value and heritage of the region.
This resulted the country in losing a significant chance of social and economic development.
Moreover the interest of British investor in developing a heritage site within the country was to
develop effective growth of the company. The major purpose of cultural attraction for these
heritage sites helps in educating them about archaeological sites and values. It also helps in
recreating tourism measures within the economy.
Here, in the part of the study the heritage and cultural attraction that involves museums in
order to meet the needs of varied clients. However, taking a trip to British museum and Natural
History Museum helps in providing great observation and experiences to individual of different
age groups. The main purpose of such museum is to provide detailed information about the
ancient and historic sculptures so that todays and coming generation could enhance their
knowledge regarding their past (Barney, 2010). Further, it depends upon the type of tourists that
visit to the museum that involves students, scientists, families and media. They visit the place
with different motives such as education, research, recreation or entertainment. Therefore, ti is
essential for museum to fulfill the needs of every target group and provides them detailed
information regarding their heritage and culture (Nightingale, 2011).
The British museum is a museum that involves the ancient history, art, culture etc. which
is located in London. However, such museum attracts art and history students or research
scholars to visit the museum and gain information about history and art. However, it assists in
meeting the needs of different customers so that income can be generated that helps in expanding
the museum. Also, different specialist groups visit the place in order to enhance their information
7

and knowledge regarding ancient history of art and human (Timothy, 2011). However, such
museums help effectively in meeting the needs of varied customers and satisfy them regarding
their visit to the particular place. For instance, if any research students of art or culture need to
improve its learning or carry out further research on certain art and culture specific helps in
developing their experience and observation from such trip to museum in order to satisfy their
needs. Therefore, it can be stated that such type of museum contains a lot of information and
knowledge which helps research scholars to develop heritage and cultural attractions and meet
the needs of varied people (Underberg-Goode, 2014).
Illustration 1: British Museum
(Source: Collison and Spears, 2010)
Furthermore, The Natural History Museum is another prestigious and eminent museum
that involves natural history, a wide range of specimens from different segment of natural
history. It is also famous for its exhibition of dinosaur skeletons and architecture. The museum
library contains varied books, journals and manuscripts on scientific departments that effectively
attract scientists and literature students (Dahles, 2013). Thus, it assists in satisfying the needs of
research students in order to carry out their further research on natural history. It also attracts the
children and family segment people who are traveling as it exhibits the skeletons of dinosaur that
attracts children and families.
8

Illustration 2: Natural History Museum
(Source: George, 2010)
Such type of museums helps tourists to spend their time and entertain themselves. Also, it
helps in collecting varied information about art and literature so that researchers and scientists
can carry out their further studies. It also helps media to telecast a separate show regarding
ancient history and architecture with the help of museum so that individual can enhance their
knowledge. However, such type of heritage and cultural attractions helps in satisfying the needs
of consumers through providing them detailed information regarding the history and culture.
Furthermore, it is crucial for government to spend their resources in building such museums so
that it satisfies the needs of varied target market such as philosophers, architecture, scientists,
families, children as well as media (Giudici and et. al., 2013). It provides varied types of
attractions that attracts individual to entertain and recreation themselves in order satisfy their
needs. It is the best place for families and children as they visit Natural History Museum and
collect information regarding ancient history and dinosaur skeleton that attracts them. Thus, the
purpose of such heritage and cultural museum assists in improving the travel and tourism sector
within country (Harvey, 2001).
9

TASK 3 UNDERSTAND ROLES, RESPONSIBILITIES AND OWNERSHIP
OF ORGANIZATIONS IN THE HERITAGE AND CULTURAL
INDUSTRY
3.1 Impact of different types of ownership on the management of heritage and cultural sites
Here, in this particular section, the impact of varied types of ownership needs to be
assessed on the management of heritage and cultural sites. Ownership can be stated as the
private, collective or lawful right provided to the body which involves certain rights and duties
over the property (Hudson, 2010). The roles and responsibilities of different ownership
organizations such as English Heritage and National Trust in order to maintain the heritage and
cultural property of UK such as British Museum and Natural History Museum (McManus,
2014). On the other hand private ownerships has also enhanced and developed within the
country. Organizations such as Trailfinder has planned and developed measures to create an
effective impact on tourism and entertainment through developing recreational experiences for
heritage sites and monuments. Thus, such type of organizations plays a critical role in managing
the heritage and cultural sites so that it helps in attracting different visitors i.e. domestic as well
as international. The English Heritage organization has the responsibility to access control over
such world heritage sites and preserve them in order to make them available for future
generation. There are varied private and public organizations with the aim to effectively manage
the heritage and cultural sites. It is essential for government to properly manage the historical
places therefore they assign certain local body or communities in order to maintain natural and
cultural heritage sites and conserve it for tourists (Peters and Buhalis, 2004).
Such local bodies or communities play significant role in renovating and maintaining the
museums such as British Museum and Natural History Museum so that it assists in enhancing the
economic development of country. The roles and responsibilities of English Heritage is to
manage the world heritage and cultural sites with the aim to attract tourists. For instance, English
Heritage is a public body under British Government which focuses on maintaining the
monuments and museums in England (Abankina, 2013). They also possess the responsibility to
bring development and changes in the form of new and innovative technologies so that more
number of consumers can be attracted. Also, it assists in bringing changes in attractions and
10

generates income for government so that desired growth and development can be achieved
(Aitchison and et. al., 2014).
There are another voluntary ownership which is a non profit sector in which people work
for enhancing the community and undertaking different social activity. For instance, there are
varied activists who collectively form a specialist conservation groups in order to conserve or
protect the different monuments or sites voluntarily in order to develop and conserve it for
maintaining the world heritage sites. National Trust organization is a voluntary service
organization in conserving the world heritage sites (Ashworth and Larkham, 2013). UK
government is also focusing on promoting varied voluntary organizations like ICOMOS in order
to manage and protect the heritage and cultural sites so that large number of tourists can be
attracted to visit the destination. Such authorities need to plan different strategies such as
launching campaign or advertisements through newspapers, bulletin boards that visitors should
not harm the locations and conserve it for future generations. Thus, it helps in protecting and
conserving the heritage and cultural sites effectively (Bordoni, 2011). Further, there are varied
private ownership that refers to providing ownership of heritage and cultural sites in the hands of
private owners so that they can take proper care of the ancient monuments and buildings. For
instance, Australian Council of National Trusts (ACNT) plays a critical role in protecting and
conserving the world heritage sites.
3.2 Analyzing roles and responsibilities of organizations in the heritage and cultural industry
Here, it is essential to assess the roles and responsibilities of varied businesses in order to
manage the heritage and cultural industry. Following are the roles and responsibilities of
different organizations like LAWHF in regard to conserve and protect the UK heritage and
cultural industry. The main roles and responsibilities of such businesses are to develop new
methods and ways in order to grab attraction of tourists from all around the world. LAWHF is a
local body that helps in maintaining the heritage sites so that tourists can be attracted. They
effectively promote the world heritage sites and thus help in generating high income for
developing the economic growth of country (Carrier and Macleod, 2012). Thus, protection and
conservation of different heritage sites can be useful in protecting the culture and heritage for
future. Such organizations try to collect funds in order to protect the heritage and thus make
renovations in the form of introducing innovative technology so that tourists can be attracted.
Also, there are various specialist conservation groups that need to be appointed so that they can
11

introduce new strategies in order to protect and conserve the monuments (Zehrer, Pechlaner and
Raich, 2010).
Furthermore, changes in attractions of the monuments and museums need to introduce
certain different things so that it assists in attracting tourists and helps in generating more
revenue for the economy. Also, it is crucial for government to appoint different diverse advisory
and legislative groups in order to provide them suggestions and ides to preserve and conserve the
buildings and museums (Hede and Kellett, 2011). Thus, all such social groups and communities
play crucial role and responsibilities effectively in managing the world heritage sites so that
income can be generated. There is another agency such as EGEV which is a local management
agency that involves varied roles and responsibilities with different volunteers who attempt in
order to provide care and conserve to the natural heritage of country. The main roles and
responsibilities of such organization are to conserve the world heritage such as British Museum
and Natural History Museum. It is essential to bring changes in the monuments and buildings so
that tourists visiting the destination get attracted towards it. The main roles and responsibilities
are to conserve the world heritage sites and protect it for future (Hudson, 2010).
However, such organizations work under the public interest and also make people aware
regarding the heritage sites in order to protect them and inform visitors about the heritage and
culture of the country. It also encourages people working in different communities to analyze
public opinion regarding conserving the monuments and heritage sites and also collect fund so
that maintenance can be done. The museums and other monuments need to be protected because
it constituents different historical information that needs to be protected and handle properly for
future generation (Alegre and Cladera, 2010).
English Heritage
English heritage is the government body which focuses on safeguarding the natural
environment of the country and developing effective means to enhance tourism in the country.
The department is sponsored by department of media, sports and cultures. The department is
supposed to enhance the safety issues related to monumental protection and sites safeguarding. It
develops ad influences measures which helps in protecting the valuable sites of the country and
develop a long life for the same. The aim of the department is to maintain the ancient assets of
the country in order to enhance tourism prospects through developing its heritage value. In
12

addition to this it has a role of advising local authority for managing the change at the location of
heritage. Also, it supports in saving other heritage sites with the knowledge and experiences.
National Trust, UK
This established body is the part of government organization is focuses on the protection
of environment in order to enhance sustainability within the country. The major focus of this
department is to develop policies and procedures and practices which helps the country in
maintaining sustainability. It focuses on preserving sites, lakes, buildings, natural reserves etc. in
order to intact the natural and scenic beauty of UK. It has developed sites of natural history,
social history, scenic beauty, gardens etc. in order to enhance the natural beauty of the country to
enhance tourism prospects within the nation.
TASK 4 UNDERSTAND THE ROLE OF METHODS OF
INTERPRETATION WITHIN THE HERITAGE AND CULTURE
INDUSTRY
4.1 Evaluating the methods and media used for interpretation within the heritage and cultural
industry for tourists
Here, it is crucial to evaluate the varied methods and media used in order to interpret the
heritage and cultural industry for tourists in regard to British museum and Natural History
museum. However, it is also essential for both the museum to develop plans in order to deliver
information and knowledge that is important for tourists in order to visit the museums. Also, it is
crucial for museum to determine the feedback from every visitor regarding their experience so
that it assists organization to enhance their activities and satisfies their needs (Baggio, Mottironi
and Corigliano, 2010). Here, social media is of great importance as it helps them in presenting
the importance of both the museums and delivers them information regarding art and culture.
Also, museum can make contact with varied tourist guide and agencies in order to increase the
consumer attraction towards the place and spread the information and knowledge of ancient art
and culture. Obtaining feedback is the best method which helps museum to improve their
presentations and thus provide a handbook regarding the present sculptures and art works so that
visitors can increase their information about the same (Bremner, 2013).
13

Evaluation of feedback helps in analyzing the visitor experience so that they can assess
the effectiveness of attraction of guests and improve their skills and knowledge. It is crucial for
the museum management to meet the specific needs of people.
However, it is essential for organization to meet their needs so that appropriate results
can be attained. This has helped in enhancing the knowledge about the places within people
around the world. The use of various strategies and measures to generate the interest of people
for relevant sites has helped the country in creating an effective and valid impact on the
organization. The display of mummies for example in British museum has helped people is
attracting large number of people for its visit. Media helps in developing high and effective
publicity of the sites and generate interestsfor the same within people. Various articles, film and
documentaries helps in educating people about the relavent facts related to rthe museums and art
and heritage resources as well. This help in attracting people towards the site with relevant and
genuine information about the same. Further, there are varied media methods that can be used
such personal and non personal methods of communication and develop the brand image of
museum in market (Scott and laws, 2012). For instance, adopting social media channels and state
that media helps in enhancing the popularity of museum which helps in attracting wide range of
tourists. Museum can attract tourists through attractive displays of the materials and set a theme
based program for the tourists. Further, with the help of published media it helps in spreading the
14
Illustration 3: Mummification
(Source: London's British Museum. 2012)

information regarding the available heritage and cultural industry for tourists. For instance,
published sources helps in spreading information to local public and tourists to visit the museum
and enhance their knowledge (Stacey, 2011).
Furthermore, there are varied sensory techniques which can be used by museum in order
to conduct audio-visual displays or use effectual technology in order to display the artifacts,
sculptures and ancient historic art within museum. Thus, it should attract tourists to visit the
place and explore their knowledge in order to attain satisfaction (Reid and Bojanic, 2010). Also,
the management of museum provides information regarding the articles available in museum in
published sources such as magazines or newspapers that influences people as they watch pictures
of the articles showcased in museum such as ancient architecture and scientific instruments etc.
The particular tourists such as research students and scientists gain experience and knowledge
from it in order to use it in their further research and studies (Grant, 2010).
Thus, media can be assessed as the best method that helps in providing crucial
information regarding the understanding of heritage and culture of varied destinations. Use of
innovative technology such as social media channel helps in attracting consumers such as
families and art lovers to obtain required information by visiting the museum. However, different
type of museum helps in providing varied information to individuals and thus enhances specific
knowledge of consumers (Barney, 2010). Thus, it can be states that use of effectual media
methods helps in interpreting the best usage of heritage and cultural industry for tourists visiting
the museums.
CONCLUSION
It can be articulated from the study that heritage and culture tourism helps in growth and
development of country. Also, it is essential for the government of Lhasa, Tibet to develop its
natural and heritage culture so that more number of tourists can be attracted towards the
destination. Thus, it helps in increasing the economic development of country. However, heritage
and cultural development is very crucial part of any country and thus it needs to protected and
conserved by adopting varied principles and policies. As it is the only way through which future
generations can be informed about their culture and ancient history. Thus, the conflicts arise in
Lhasa of constructing International Hotel Group faces serious boycott campaign as Free Tibet in
order to overcome the issues faced in travel and tourism sector.
15

Furthermore, British Museum and Natural History Museum helps in providing wide
range of information regarding ancient human, literature, architecture, scientific tools, dinosaur
skeletons etc. that attracts every segment of people to visit the place and entertain themselves.
Also, government is required to take imitative in order to develop and construct such type of
museums in order to provide information about history. Also, there are varied ownership
agencies that help in maintaining the tourist spots and conserve it in order to attract visitors.
16

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