Growth and Development of Heritage and Cultural History

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This report analyzes the growth and development of heritage and cultural industry, conflicts in conservation of heritage and cultural resources, purpose of heritage and cultural attraction in meeting needs of different customers, and methods and media used for interaction within heritage and cultural industry.

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HERITAGE
and CULTURAL
TOURISM
MANAGEMENT

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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
1.1 Growth and development of heritage and cultural history....................................................4
1.2 Conflicts in conservation of heritage and cultural resources................................................4
TASK 2............................................................................................................................................6
2.1 Purpose of heritage and cultural attraction in meeting needs of different customers...........6
TASK 3............................................................................................................................................7
TASK 4............................................................................................................................................7
4.1 Methods and media used for interaction within heritage and cultural industry....................7
EVALUATE THE METHODS OF INTERPRETATION SUCH AS TOUR GUIDES, PRINTED
MATERIALS, AUDIO GUIDES AND TECHNOLOGICAL DEVICES. REFER TO
METHODS THAT BEEN USED IN BRITISH MUSEUM AND VICTORIA AND ALBERT
MUSEUM. RE DO TASK 4............................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
In exhibit time, legacy and culture area is developing quickly. Social legacy can be
recognized into different parts, for example, regular environment, ancient rarities et cetera.
Alongside this, it demonstrates way of life, convictions and in addition convention. In current
period, inheritance can be spoken to in both shape, either substantial or elusive. Substantial
includes structures and scene however immaterial comprises custom and qualities and
convictions. Legacy and culture expect an unmistakable part in industry of tourism. Since
various people originate from their places to investigate new spots. Consequently, it is must to
ensure inheritance, in this way, individuals who originate from other nation catch great photo of
that country. Principle reason for this report is to dissect development and in addition
improvement of legacy and social industry. Alongside this, there are different special apparatuses
and strategies are utilizing by administration in guest's place, with help of this visitors can
without much of a stretch comprehend about culture of that spots.
TASK 1
1.1 Growth and development of heritage and cultural history
Covered in Poster
1.2 Conflicts in conservation of heritage and cultural resources
Potential conflicts in conservation of heritage and cultural resources
Date: 21st July, 2017
This is recognized that managerial capital of Tibet Autonomous Region that is otherwise
called TAR belongs to individuals' republic of China and it is portrayed from the history and
foundation of Lhasa. It is caught that Lhasa is the second biggest populated city that is located
in Tibetan Plateau. Cultural significance of this city is high, since it has Tibetan Buddhist
locales as Norbulingka royal residence, Potala Palace as well as Jokhang Temple (Barbieri and
Mahoney, 2010).
To determine potential clashes in preservation of social and heritage assets, there are two
elements which are essential to be considered. Negative effect on culture and legacy place
because of increment in number of vacationer. It is needed to have balance amongst both angles
so that income needs can be distinguished and lessening of unfavourable influence can be made.
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This proportion disposes contention circumstances. To quantify disputes, this is required to
determine the bondholders.
Clashes emerged because of numerous activities by Chinese ministry body as formation of
Resort Lhasa paradise by IHG (Chen and Chen, 2010). Arrangement of amusement park and
Barkhor town were subjected to struggle since London-based non-administrative and non-
beneficial association named as Free Tibet that sorted out the battles to blacklist development
activities which were determined by Chinese government. 'Free Tibet' watched that foundation
of lodging close-by four km increased the number of Chinese tourists that resulted in
underestimating the culture of Tibet.
There are various conflicts in the conservation of heritage and cultural resources which
are mentioned as below: Lack of presentation of place: It may arise if there is absence of introduction of place in
front of visitors as well as local group. Lack of mindfulness develops prevention in the
centralization of people and government bolster for security of heritage and social place
(Choi and et. al., 2010). Misinterpretation of physical attributes: If there is wrong interpretation regarding any
visitor place then it may develop misunderstanding about the venues. Lack of new technology and innovation: If people are using old tools in heritage place,
then there is lack of development of these venues. Thus, it is necessary to use new
techniques which are innovative so that people can easily understand about the culture
as well as legacy.
Lack of consultation: If at visitors place, there are people who have proper knowledge
regarding history then he or she may guide travellers and provide them accurate
information which will be helpful for them.
According to analyst, they have to make balance between procedure of commercialisation
of legacy and culture and re-establishing society and trustworthiness of legacy venue in Tibet
(The British Museum, 2017). This factor has effect to make advantages to nearby group of
nation and also for administration of district. It is vital for administrative association to provide
help to such places so that right data can be provided to guests with no contentions.
These clashes are required to be tended to with the goal that it cannot make leap when
data is gave to traveller. It is required to have an efficient individual at legacy sites as well as at
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historical centres so that individuals who are coming to explore these venues can collect clear
data about the place. This is critical errand where focus is needed to be made. It renders aid to
upgrade the quantity of vacationer at spot and in addition, increment in the profits of nation.
At this point, when individuals visit these venues then it is essential that they are treated
equally irrespective of their caste or colour. Thus, they would not confront any kind of issue.
There must be mediator who can give right data in their families tone with the goal that they can
better comprehend thing (Cuccia and Rizzo, 2011). These measures are required to be embraced
so that clients can get higher satisfaction. Along with this, when individuals go to their own
nation then they demonstrate a great picture of country.
TASK 2
2.1 Purpose of heritage and cultural attraction in meeting needs of different customers
With a particular ultimate objective to experience persevering changes in total tourism, it
is important that attractions of tourism are kept up so they don't free their allure and hugeness.
People visit diverse spots with combination of objectives and reasons along these lines their
goals from same place moreover particular all things considered. As each better spot has their
own specific clarification, for visit point behind setting off to that place similarly vacillates
which is given underneath:
Education: There are scenes which are gone by different visitors to get data and also cognizance
of particular culture (Frey and George, 2010). This can be for an individual or expert change of
individual or social affair. It is resolved that these days lifestyle has changed. Many learning
establishments sorts out different tasks at few picked submits in demand to give helpful data to
their understudies. Also, it is seen as that when understudies visit the spot actually, it has long
haul influence on their recalling. For instance, Victoria and Albert Museum deals with events
like show dramatizations and like activities which helps with working up the genuine and bona
fide photograph of the chose put.
Research: They through their visit go over the investigations and disclosures done by old people
in past (Hayllar, Griffin and Edwards, 2010). These sureness empower them in completing their
endeavors as they need to discover new advancement to perform comparable errand doled out.
Individuals who are worried about doing improvements in their arrangement of standards get a
kick out of the opportunity to travel such places.
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Recreation: Not exactly the same as over two groupings there is a third combination of visitors
who run with an inside method of reasoning of researching new places. When they travel new
spots they turn out to be more familiar with about new engaging milestones and in addition
common resources. They get pulled in towards the scenes which were not gone to by them
before and thus signify visit to such zones gets extended (Hjalager, 2010).
Entertainment: Nowadays it is resolved that people are amazingly possessed and they don't get
enough time for themselves in which they can loosen up and feel sprightly. Along these lines,
this has extended the lifestyle of moving out from alludes to at whatever point they get
probability. In light of current circumstances people like going to put where they can chill and
also can rest easy. Family outing is for the most part found in this kind of excursions and hence it
is required that much care is given to the spots where a steadily expanding number of visitors can
come and capitalize on their additional time. Children get a kick out of the opportunity to visit
places which have interesting history and thus this moreover transforms into a motivational
factor to tackle the change of such goals (Devesa, Laguna and Palacios, 2010).
TASK 3
Covered in leaflet
TASK 4
4.1 Methods and media used for interaction within heritage and cultural industry
There are many methods as well as media can be used for interaction within heritage and
cultural industry, which are mentioned as below:
Tour guides: At various visitors places, many persons are working as a guide. They have
an adequate knowledge regarding places, so that they can easily provide information to
guests. As result to, it will assist them to improve their knowledge.
Printed materials: People can also get data through printed materials and they can get it
from tourist place easily. They guide people about the place and visitors can easily get it
with them anywhere they want. There are various examples of it, such as booklets,
brochures, books, magazines and so on.
Audio guides: This method is most popular which is used by management of historical
places. It is like a device in which essential information is recorded. Guests can easily get
data with assistance of it. In modern era, people basically prefer this method only rather
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than tour guide. In many places, people can get it free or some venues they have to pay
some charges.
Technological devices: Management of tourist places can also utilize some new or unique
tools as well as techniques. Like, they can create a movie of whole place and show it to
people as it will help them to improve their knowledge.
CONCLUSION
According to previously mentioned report, it has been presumed that destinations of
legacy and social expect an extraordinarily conspicuous part to proceed with culture of nation,
custom, history etc. Each one of these factors makes some portion of inheritance more critical to
all locals of country and to all guest who visit better scenes all through the world. For this
situation accomplishment of travel and tourism industry helps business as they are particularly
related to legacy and also social districts. That is the reason it is critical to keep up one of a kind
picture of social and inheritance locales which will attract various visitors of world. Since there
are various visitors which will reach and perceive in perspective of these districts autonomous of
fervour. For this circumstance if they can't see honest to goodness picture then they may get
demotivated and can hurt industry. Likewise, therefore they may have less gratefulness for come
in next time. In this task, there is a portrayal of different devices and techniques which are
utilizing as a part of various guests places.
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REFERENCES
Books and Journals
Ashworth, G. and Page, S. J., 2011. Urban tourism research: Recent progress and current
paradoxes. Tourism Management. 32(1). pp.1-15.
Barbieri, C. and Mahoney, E., 2010. Cultural tourism behaviour and preferences among the live‐
performing arts audience: an application of the univorous–omnivorous framework.
International Journal of Tourism Research. 12(5). pp.481-496.
Chen, C. F. and Chen, F. S., 2010. Experience quality, perceived value, satisfaction and
behavioral intentions for heritage tourists. Tourism management. 31(1). pp.29-35.
Chen, C. F. and Chen, P. C., 2010. Resident attitudes toward heritage tourism development.
Tourism Geographies. 12(4). pp.525-545.
Choi, A. S. and et. al., 2010. Economic valuation of cultural heritage sites: A choice modeling
approach. Tourism Management. 31(2). pp.213-220.
Cuccia, T. and Rizzo, I., 2011. Tourism seasonality in cultural destinations: Empirical evidence
from Sicily. Tourism Management. 32(3). pp.589-595.
Devesa, M., Laguna, M. and Palacios, A., 2010. The role of motivation in visitor satisfaction:
Empirical evidence in rural tourism. Tourism management. 31(4). pp.547-552.
Frey, N. and George, R., 2010. Responsible tourism management: The missing link between
business owners' attitudes and behaviour in the Cape Town tourism industry. Tourism
management. 31(5). pp.621-628.
Hayllar, B., Griffin, T. and Edwards, D., 2010. City Spaces-Tourist Places. Routledge.
Hjalager, A. M., 2010. A review of innovation research in tourism. Tourism management. 31(1).
pp.1-12.
Jimura, T., 2011. The impact of world heritage site designation on local communities–A case
study of Ogimachi, Shirakawa-mura, Japan. Tourism Management. 32(2). pp.288-296.
Keitumetse, S. O., 2011. Sustainable development and cultural heritage management in
Botswana: Towards sustainable communities. Sustainable development. 19(1). pp.49-59.
Logan, W., 2012. Cultural diversity, cultural heritage and human rights: towards heritage
management as human rights-based cultural practice. International journal of heritage
studies. 18(3). pp.231-244.
Loulanski, T. and Loulanski, V., 2011. The sustainable integration of cultural heritage and
tourism: a meta-study. Journal of Sustainable Tourism. 19(7). pp.837-862.
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Nicholas, L. and Thapa, B., 2010. Visitor perspectives on sustainable tourism development in the
pitons management area world heritage site, St. Lucia. Environment, Development and
Sustainability. 12(5). pp.839-857.
Poria, Y., Reichel, A. and Cohen, R., 2013. Tourists perceptions of World Heritage Site and its
designation. Tourism Management. 35. pp.272-274
Richards, G., 2011. Tourism development trajectories: From culture to creativity? Tourism &
Management Studies. (6). pp.9-15.
Timothy, D. J. ed., 2017. Managing heritage and cultural tourism resources: Critical essays,
Volume one. Routledge.
Wang, Y. and Bramwell, B., 2012. Heritage protection and tourism development priorities in
Hangzhou, China: A political economy and governance perspective. Tourism
Management. 33(4). pp.988-998.
Yang, C. H., Lin, H. L. and Han, C. C., 2010. Analysis of international tourist arrivals in China:
The role of World Heritage Sites. Tourism management. 31(6). pp.827-837.
Zhang, H. and et. al., 2011. The evaluation of tourism destination competitiveness by TOPSIS &
information entropy–A case in the Yangtze River Delta of China. Tourism Management.
32(2). pp.443-451.
Online:
The British Museum. 2017. [Online]. Available through: <http://www.britishmuseum.org/>.
[Accessed on 21st July 2017].
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