Heritage and Cultural Tourism Management

Explore the growth, conflicts, ownership impact, and interpretation methods in the heritage and cultural tourism industry. Understand the roles of various organizations and the significance of attracting visitors through effective media channels.

Heritage and Cultural Tourism
Management
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Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
1.1 Analyse the growth and development of the heritage and cultural industry..........................4
1.2 Discuss potential conflicts in the conservation of heritage and cultural resources using the
case Barcelona (Spain) and Venice (Italy)..................................................................................5
Task 2...............................................................................................................................................8
2.1 Assess the purpose of heritage and cultural attractions in meeting the needs of different
customers.....................................................................................................................................8
Task 3.............................................................................................................................................12
3.1 Evaluate the impact of different types of ownership on the management of heritage and
cultural sites. (M3, D1)..............................................................................................................12
3.2 Analyse roles and responsibilities of organisations in the heritage and cultural industry...12
Task 4.............................................................................................................................................17
4.1 Evaluate methods and media used for interpretation within the heritage and cultural
industry for tourists....................................................................................................................17
Conclusion.....................................................................................................................................20
References......................................................................................................................................21
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Introduction
For attracting the huge number of visitors from all around world heritage and culture location
play very important role. There are so many historical locations in the United Kingdom which
attract a large number of tourists in the country. British Museum, the National Maritime
Museum, and The Queen's House are some of the most popular heritage sites in the UK. This
assignment report is categories into four sections which assist in understand regarding heritage
and culture in a proper manner. There are several kinds of conflicts which occur in the
conservation of heritage and cultural resources. People have different needs and demands which
is necessary to be fulfilled by heritage department. There are so many different organisations
such as national trust, Heritage lottery fund, and woodland which work for management of
heritage and culture locations. These organisations assist in the conservation and growth of
heritage and cultural locations. There is so many media method used for proper interpretation of
the cultural and heritage location. Heritage and cultural sites of country attract a large number of
people from all around the world for visiting the country. It is a major responsibility of heritage
and culture management to fulfil needs and demand of visitors for enhancing profitability and
success.
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Task 1
1.1 Analyse the growth and development of the heritage and cultural industry
There are high growth and development in heritage as well as cultural sites in the United
Kingdom that attract so many visitors in the country. Every year a huge number of tourists
comes to visit attractive and famous places in the UK (Ashworth and Larkham, 2013). Heritage
and cultural sites play a major role to attract visitors in the country through which this industry
generates a huge amount of income. There is so many famous and popular location in the United
Kingdom because of which people come from all around the world. The UK is one of most
developed and popular country because of its beautiful nature, heritage, cultural and environment
that attracts the huge number of people in the nation. Heritage and cultural sector contribute so
much towards the development of the economy so it is essential to protect heritage sites.
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1.2 Discuss potential conflicts in the conservation of heritage and cultural resources using
the case Barcelona (Spain) and Venice (Italy).
Potential conflicts in the conservation of cultural as well as heritage resources
Date: 20, January 2018
Introduction
It is very much important for every country to conserve natural resources. In the UK, there are
so many conflicts arises in Spain and Italy that stop conservation of cultural and heritage
resources. Heritage and culture play the major role to attract a huge number of visitors from all
around the world. In the UK there are so many cultural and heritage sites that attract a large
number of tourist every year. There are so many famous and popular heritage and culture sites
in the UK that attract people to visit the country. Barcelona and Venice are two most famous
cities in Spain and Italy where the huge number of tourist come every year. In Venice and
Barcelona tourism practices increase day by day because of their heritage sites. People like to
visit heritage and cultural places so it is the responsibility of the management of heritage and
cultural sites to provide them good quality services to satisfy their needs and demand.
It is very important to make development and conservation of culture and heritage resources.
There are so many conflicts that arise during this process so it is essential to remove them
effectively. In the UK, there are several conflicts arises which are as follows:
The huge rush of People: While conservation as well as the development of heritage and culture
resources, a rush of people is one of the major conflicts (Chin, et. Al., 2014). Visitors cause harm to
natural resources that impact negatively on heritage as well as cultural locations. There are so many
people who do illegal practices to destroy the heritage location. People do not make any efforts in
conservation of cultural as they are not aware of the heritage and cultural location.
Renovation: During conservation and development of heritage and cultural sites several chances of
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conflicts arises related to the natural resources There is a chance of risk while renovation of heritage
and cultural sites. So many times location is damaged during the renovation that causes loss as well as
reduces the tourist number in Venice and Barcelona.
Illegal construction: Barcelona and Venice face so many problems during the conservation and
development of heritage and cultural sites in the country or attracting huge visitors. Some people do
illegal construction beside the heritage location due to which those sites get damage. People stop to
visit that types of sites where illegal construction has done by some people and also stop the
conservation of heritage sites (Chiabai, et. al., 2013).
Lack of funds: For the development and conservation of heritage sites, the proper amount of funds is
required which is given by the government or other 6organisation that works for the development of
heritage and cultural location. Ancient monuments society, Black environment network and
Architectural heritage funds are some of this organization that provides funds for the management of
heritage sites.
Lack of awareness among residents: People who live in Spain and Italy are not aware as much about
the heritage and cultural resource because of this reason they do not make efforts to conserve the
cultural resources (Long, 2013). Most of the people think that it’s not their responsibility to conserve
heritage and cultural sites. The government of Italy and Spain should spread awareness among
resident of Venice and Barcelona so that this will help in attracting a huge number of visitors in the
country.
Conclusion
It is concluded by analysing above part of the report that in Spain and Italy, there are so many
conflicts occurs while doing conservation of heritage and cultural sites in the country. It is
important to make development and conservation of heritage sites for attracting a huge number
of visitors. Conservation is that practice which helps to promote tourism and travel industry at
large area. Lack of funds, a huge rush of people and lack of awareness among people are some
of the major causes that occur during the conservation of heritage and cultural sites.
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Task 2
Introduction
In the United Kingdom, there are so many places that attract people from all around the world.
British Museum, the National Maritime Museum, and The Queen's House are some most popular
places in the UK that attract a huge number of visitors. It is very important for the management
of heritage and culture sites to satisfy needs and demand of visitors.
2.1 Assess the purpose of heritage and cultural attractions in meeting the needs of different
customers
There are so many people come to visit heritage and cultural sites in the country with different
purposes such as education, entertainment, research and many more (García, 2016). Visitors
visiting, The National Maritime Museum, The Queen’s House and so on in united kingdom with
a different motive. Visitors can be families, media, scientists, students, individual and scholars
who visit the different location with a different purpose.
Entertainment: Friends and families visit different attraction for entertainment purpose. For
every people, entertainment is essential for peace of mind. In the United Kingdom, there are so
many tourist destinations which attract a huge number of people from all around the world to
visit the country. The Queen’s house provides several facilities to its tourist for satisfied their
needs and demand that attract more number of visitors towards the location. There are so many
events, function and entertainment programs are organised by the management of heritage
location for visitor’s entertainment. The youngster of the country easily gets attracted towards
the entertainment practices.
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(Figure: The Queen’s house)
(Source: Munsell, 2017)
Research: People come to visit different heritage and cultural sites for research purpose to gain
some knowledge and information regarding the place (Hartmann, 2014). There is the huge
number of people comes to the UK every year to visit, The British Museum and National
Maritime Museum to gain more knowledge about heritage and cultural sites. Researcher gets
easily attracted towards the different location and different countries to increase their knowledge.
Some people conduct a research program to gain wrong knowledge about heritage location those
impacts negatively on the number of visitors and income level of the travel and tourism sector.
Education: Mostly students come to visit heritage and cultural sites for education purpose to
increase their level of knowledge and information. In every year a huge number of visitors come
to visit a different location in the United Kingdom with a different purpose. People seek to
enhance their existing knowledge and information for the both personal as well as professional
life. Nowadays most of the people visit the UK for the education purpose to make their future
bright. There are so many locations in the UK which help in increasing the knowledge and
information about heritage and cultural sites. It is the responsibility of management to arrange
various education programs on the heritage sites for those visitors who are interested to know
more about them.
8

(Figure: The British Museum)
(Source: Rosehill, 2017)
People go to the UK to visit various famous places such as The Queen’s house, The British
Museum and many more location because of their beautiful and attractive building. There are so
many attractive and popular places in the UK that attract a huge number of people from all
around the world. Travel and tourism industry generates huge money from tourism practices
every year (Ponting, 2017). It is the responsibility of the management of heritage and cultural
sites to fulfil visitor’s needs and demand so that more and number of people get attracted towards
the location. The United Kingdom is one of most developed and popular country where a huge
number of visitors go every year with different purpose. Management of heritage and cultural
sites provide good quality services to the visitors such as the good facility to stay, coupons,
tickets and many more services at reasonable price.
Conclusion
From above report, it is concluded that for attracting a large number of visitors. It is the duty of
management of heritage and cultural sites to fulfil the different requirement of every visitor.
People attracted towards the heritage sites if their needs are satisfied. The Queen's house, The
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National Maritime Museum and British Museum are some of most famous as well as attractive
sites in the UK where people come to visit with a different purpose such as education, research,
entertainment and many more. They get attracted towards the heritage sites if their requirement
is fulfilled by the management of these locations.
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Task 3
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3.1 Evaluate the impact
of different types of
ownership on the
management of heritage
and cultural sites. (M3,
D1)
3.2 Analyse roles and
responsibilities of
organisations in the
heritage and cultural
industry.
Commercial ownership: In
United Kingdom, there are
various private organisations
that work as public ownership
which contributes hugely
towards the development of
heritage and cultural sites
(Smith, 2013). They have a
major role to provide good
quality services to visitors for
satisfied their needs and
demand. Commercial types of
ownership promote tourism
activities in the large
marketplace to increase the
number of visitors. These
organisations provide funds
and capital to heritage sites
management for development
and conservation for
improving their image. The
government provides funds to
such kind of ownership in the
UK to manage heritage sites.
These types of organisation
have main aim to earn huge
profitability and success by
attracting a large number of
visitors towards the heritage
and cultural sites. Commercial
ownership is owned by an
authorized person as well as
the individual (Tran, 2013).
Conclusion
Woodland Trust and Heritage lottery
fund contribute so much towards the
development of heritage sites
(Rosehill, 2017). For enhancing a
number of visitors as well as the level
of income these organisations
improve the facilities that are
provided to visitors so that huge
number of people gets attracted
towards the heritage sites. For
managing, developing and promoting
heritage and cultural resources in the
UK, above mentioned ownership
play very major role. There are so
many kinds of ownership such as
public, private and voluntary
ownership that assist in maintaining
heritage and cultural sites. Heritage
lottery trust utilise generated income
on the development of heritage sites.
Introduction
There are so many types of
ownership which work for the
development of heritage and
cultural sites (Smith, 2013).
For attracting more and more
people within the country, it
is a responsibility of the
management of heritage sites
to provide good quality
services to visitors at
reasonable prices. These
kinds of the organisation are
established for control the
operation as well as
management of heritage and
cultural sites. There are
various types of ownership
such as private and
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commercial. National Trust,
Heritage Lottery Fund,
Woodland trust and
Department of media are
some of that organisation
which works for managing
heritage and cultural sites.
For the development of
heritage and cultural sites,
there are various
government organisations,
voluntary groups and many
others funds that work for
the conservation and safety
of heritage and cultural
sites. National Trust,
Heritage lottery fund,
woodland trust and
Department of Media are
some organisation which
works for the tourism
destination for their safety
and protection. Some roles
and responsibilities of these
organisations are as
follows:
Roles and responsibility of
Woodland Trust
Woodland Trust works for
conserving heritage and
cultural sites resources. This
organisation helps in
protecting ancient woods.
Woodland gives core attention
to monitoring, operation, and
of heritage and cultural
resources to improve the
There are various types of
ownership such as
voluntary ownership,
public ownership, and
commercial ownership
which works for heritage
and cultural sites in the
UK.
Public ownership: This
organisation is governed and
controlled by the government.
Public ownership works for
the social welfare as well as
the development of the
nation. This organisation
assists in managing and
controlling the heritage and
cultural resources for
improving the condition of
the tourism industry.
Basically, it is a nonprofit
organisation which has major
aim to attract a huge number
of visitors towards the
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heritage sites. It is a
combination of government
and individual ownership.
Public ownership is
established by a government
body. These types of
ownership are managed by
the government side.
Voluntary ownership: These
types of organisation helps in
increasing GDP of the
country. The voluntary
organisation works for the
development of the tourism
activities for attracting more
and customers to generate
huge profitability and growth.
By improving public image
they attract more and number
of peoples to visit the
country. They maintain
tourism destination like a
historic building, Museum
and much more for improving
the economy as well as the
condition of heritage sites.
General public owned this
type of ownership to manage
and control heritage and
cultural sites within the
country to increase the
number of visitors. These
kinds of ownership are
condition of the tourism
sector. The government
provides appropriate funds for
proper management process
of Woodland.
Department of cultural,
media, art and sports are
some forms for promoting,
conserving as well as
preserving the heritage sites
of UK. It is a nonprofit
organization that attracts a
huge number of tourist by
exploring art and culture of
the country. By developing
different kinds of events
programs department of art
owns funds and income.
Generated funds are used
by this organisation for
maintaining heritage and
cultural sites in the United
Kingdom.
Roles and responsibility of
Heritage lottery fund
Heritage lottery fund gives
core attention to the heritage
and cultural sites by
promoting tourism activities
in the large marketplace. It
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managed by any tourism
entrepreneur and general
individual to manage all
heritage and cultural location
in the United Kingdom
(Roberts, 2014). Voluntary
ownership contributes so
much towards the
management of heritage and
cultural sites. Through
promotional practices,
optimum utilisation of
resources they manage
heritage sites. This will assist
in attracting a huge number of
people from all over the
world to visit the country.
These kinds of organisation
convert into charitable trust
when they accomplish desired
set target.
helps in improving the
condition of heritage sites to
attract a huge number of
visitors towards the heritage
sites. The major aim of
Heritage lottery fund is to
increase the level of
profitability by increasing the
number of tourists (Tran,
2013).
Heritage lottery funds work
for the growth and
development of heritage and
cultural sites by improving
services and protection
facilities there (Rosehill,
2017). This organisation
provides the appropriate
amount of funds to heritage
sites for the development and
conservation of heritage sites
to attract a huge number of
visitors. Heritage lottery funds
contribute so much towards
saving the natural resources
and environment of the
nation. There are various
different responsibilities and
roles performed by this
organisation towards the
heritage and cultural sites.
This is managed by public
ownership to improve the
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condition of heritage sites in
the country to generate huge
income.
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Task 4
Executive summary
Travel and tourism industry use various different methods and approaches for interpretation in
the heritage as well as cultural sites. This will assist in attracting a huge number of tourists from
all over the world through which this sector generates a high amount of income. In this part of
the report several media channels, methods, and different techniques have been evaluated.
Introduction
Interpretation is one of the most effective ways of communication that aid heritage and cultural
sites to increase the number of visitors. This will also provide appropriate and right information
regarding tourism destination to visitors for increasing their level of knowledge regarding
heritage and cultural sites. It is education method that develops various education events,
function and programs for their visitors to enhance their knowledge that visitors get to know
everything about heritage sites.
4.1 Evaluate methods and media used for interpretation within the heritage and cultural
industry for tourists
There are so many media channels and methods for interpretation in the heritage and cultural
sites which are defined as follows:
Personal media: It is one of a most effective tool for attracting more and more visitors towards
the heritage sites in the country (Raj and Griffin, 2015). During interpretation in, the British
house, The Queen’s house and much more for reducing various issues that arise in the cultural
location. Personal media is a most effective method that helps in eliminating any kind of issues
that are faced by visitors during their tour. This will attract a huge number of tourists from all
over the world for generating high profitability and growth. Tourists are influenced by personal
media in a positive way. In the UK there are so many people come to visit the country with a
different purpose that assists in increasing the national income and GDP rate. This is one of the
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eldest method that is used by management of heritage and cultural sites for attracting more
visitors.
Audio guides: It is nonperson media method that is used by travel and tourism industry for
guiding visitors in most appropriate and proper way. Audio guides are easily available in the
marketplace for benefits of tourist. At the same time, audio guides can handle so many visitors
for spreading knowledge and information about heritage sites. It is less cost as well as less time-
consuming method. This will encourage and motivate people to visit the cultural and heritage
location in the country (Serra, et. al., 2013).
Videos: For attracting visitors tourism industry uses attractive video. Children, as well as youth,
easily get influenced by this method. This method promotes various tourism practices at a larger
scale to attract more people to visit the country. Video related to The British house and The
Queen’s house are available in the marketplace which provides appropriate information to
visitors regarding the location. Videos impact positively on the mind of people as compared to
audio.
Displays: It is an appropriate method which is used by travel and tourism industry for
interpretation in many Heritage and Cultural Sites. It helps in developing interest within the
people to visit the location which is shown on the display. It should be in most attractive and
unique form to attract a maximum number of visitors (Timothy, 2017).
Thematic approach: This method is commonly used by all tourism organisations for attracting
visitors. This is an effective and appropriate method which require attractive theme to highlight
communication to visitors in a systematic way. This method attracts people towards the heritage
and cultural sites. By developing effective theme at, The British Museum, The Queen’s house
and many more other locations in the United Kingdom, tourism industry can attract huge visitors.
Online sources: Travel and tourism industry use online resources so much for promoting and
advertising their practices on a global scale to attract a large number of people from all over the
world. There are so many tourism sites available that provide proper information to visitors who
are situated at a different location. This will give a positive result and help in attracting a huge
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number of visitors. People get to known important facts about the heritage sites through online
resources.
Hence, all the above-mentioned methods are mostly used by tourism industry for interpretation
in heritage and cultural sites to increase the level of profitability and number of visitors from all
around the world (Munsell, 2017). People easily get attracted towards the attractive place so it is
very important for travel and tourism management to use the effective and innovative method to
attract people.
Conclusion
It is very much important for Heritage sites management to use proper audio and video channel
for satisfied need and requirement of visitors. By taking help of different channels like audio and
video for spreading right information about heritage and cultural sites peoples gets automatically
attracted towards them. In the UK there are so many heritage sites for which a huge number of
people come every year from all over the world.
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Conclusion
By evaluating above project report it has been concluded that development of various heritage
and culture location assist in attracting a huge number of tourist from all around the world. The
growth and success of heritage and culture industry increase on a continuous basis due to which
it generates a huge amount of income and sales. There are so many heritage sites such as The
Queen's House, British Museum and the National Maritime Museum in the United Kingdom.
People come to visit these sites with a different purpose and different need which has to be
fulfilled by heritage and culture management. There are so many organisations that work for
management as well as the development of heritage and culture sites such as public ownership,
commercial ownership, and voluntary ownership organisation. There are so many organisations
which contribute so much to the development and conservation of heritage and cultural sites such
as ancient monuments society, Architectural Heritage funds and Black environment network.
There are various conflicts arises between people as visitors comes from different country and
religion. Management uses thematic approach for interpretation of cultural and heritage location
which also enhance the number of visitors.
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