Preserving Lhasa's Cultural Heritage and British Museum's Role in Conservation

Lhasa has numerous heritage sites and monuments that can be visited. Efforts are being made by various societies and governments to protect these cultural and heritage sites, with local people also playing a crucial role in their preservation. Additionally, institutions like the British Museum and Royal Academy of Arts play a significant part in protecting arts and history, while museums serve as places for studying and collecting information related to heritage and cultural places.

Heritage and Cultural
Tourism Management

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
1.1 Analyze the growth and development of the heritage and cultural industry..........................3
1.2 Discuss potential conflicts in the conservation of heritage and cultural resources using the
case study of Lhasa, Tibet............................................................................................................5
Task 2...............................................................................................................................................7
2.1 Assess the purpose of heritage and cultural attractions in meeting the needs of different
customers......................................................................................................................................7
Task 3...............................................................................................................................................9
3.1 Impact of ownership styles in managing Heritage and culture............................................10
3.2 Roles and responsibilities of organisation in heritage and culture.......................................12
TASK 4..........................................................................................................................................13
4.1 Methods and Media used for interpretation with in heritage and cultural industry for tourist
....................................................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
Table of Illustration
Figure 1The British Museum...........................................................................................................8
Figure 2The Royal academy of arts...............................................................................................10

INTRODUCTION
Tourism is the newly developed sector in the market and has increasing demand. But
people used to travel or choose tourism sector in order to visit the heritage and cultural
management. It plays a major role in tourism activities. Cultural and heritages are those sites
which have natural and traditional beauty and this influence more people to visit the places. It
demonstrates different places and old cultural aspects of that place. This may include famous
places, heritage attraction, world famous festivals and lot more. Mostly tourist prefer the famous
heritage sites for the visit this can include monuments, beaches, parks, old structure and many
more (Abankina, 2013). Due to this the economic growth and culture development has hiked up.
Thus for increasing this business there is need of implementing new strategies and plans.
Throughout this report you will gain knowledge about the heritage and culture, different
organization included in it for the management purpose. Also we will focus on the various
ownership related to the tourism. Continuing the report will guide in depth about the growth and
development of this industry. Potential conflicts within the industry should be solved in order to
improve this market sector. The report is based on the tourism in Lhasa, Tibet. Also, British and
natural history museum and its role in influencing the visitors. Moreover, the role of different
segments of travel and tourism is shown in this attempt.
Task 1
1.1 Analyze the growth and development of the heritage and cultural industry

1.2 Discuss potential conflicts in the conservation of heritage and cultural resources using the
case study of Lhasa, Tibet.
DRAFT ARTICLE
Potential conflicts in conservation of heritage and cultural resources in Lhasa
29 March, 2017
. For any country to show their tradition and past in actual, there is need to preserve the
cultural and heritage sites. Due to this fact there is great need and demand to preserve and
develop this developing business sector. Also, tourist is attracted to those places which are well
maintained and those whose care is taken. For this purpose, preservation and conservation of
this sites are very necessary. Preservation from different things like environment, corrosion,
people and many more things. Preserving this thing will help our future generation to visit those
places and enjoy there. The need of preservation has also developed conflicts between different
organization and different individuals people to develop and modernize the places. Some
believe this will reduce the cultural significance of the site. In terms of Lhasa, the protection
and management is done with the consideration of three components (Ashworth and Lark ham,
2013). They keep the record and maintain the reconstruction of the places. These are protected
by the Law on the Protection of Cultural Relies of the People's Republic of China, World
heritage steering Committee and State Administration of Cultural Heritage. Mainly they are
taking care of most of the famous location in the Lhasa. Being rich in cultural diversities and
monumental structure, the tourism can be increased by focusing on the development and
reestablishment of this places. Government, local and private authorities are contributing in
making the efforts for the development of this places. Different researches, plans and strategies
are made in order to implement new methods that is economical for the country. The conflicts
between the people has included government of both the countries that is China and Tibet.
Lobbyist is one of such committee and act as third party. It also took decision related to the
preservation and is in favor and is concerned about the development of heritage and cultural
sites. Many of this development is under the Tibetan government and they are taking robust
methods to development and reduce the conflicts between the people. This make government to
took special decision for the renovation of the Barkhor town and Jokhang temple. But again the
conflict rise between the local people that this renovation will affect the heritage value of the

place.
Potala palace and Norbulingka are also being mentioned as the State Priority Protected
Sites. Protection of this sites is done through Law on the Protection of Cultural Relies of the
People's Republic of China. Also Potala Palace was mentioned as the world heritage site and is
included in the world heritage list in the year 1994 (Bremner, 2013). The restoration and any
development is under the Cultural heritage administration ad strict laws are made in order to
protect the places. Also management regulations are adopted in order to take measure related to
the visitor management. For the conservation, maintenance and management the World heritage
property has been formulated and the necessary decision will be taken soon.
The Barkhor town was the most remarked places and has been common place for the conflicts.
Human rights are being violated if there is construction or renovation is done to the market. Not
only this there are many environment damages which can be faced in the tourism is increased.
As more the tourist will come more they will harm the natural beauty and the heritage site.
There will be greater impact on the nature and more possibilities of harm. The development of
tourism will also support the infrastructural development near those places which will affect the
natural beauty of that place. Due to earn profit from such market people are not focusing on the
development required for these heritage and cultural sites. This has contributed in many ways to
the country like increasing the revenue collection, GDP rates and employment ratio. So many of
them are focusing them making revenues and earning profit form such places. Being knowing
that this cultural and heritage sites are getting damage and need renovation or reconstruction
they are focusing on the profit making; even they are harming the nature and making the
infrastructural development (Carrier and Macleod, 2012).
Thus, government needs to take better decision with the support of local people and other
authorities to resolve such issues and focus on the development and renovation needed by such
sites. Local people can contribute more and can support for the reconstruction of the Heritage
sites. Also different communities and authorities should take initiatives to take decision related
to such development. Focusing together can help to achieve better tourism and will improve
the sector and the cultural and heritage sites. This will also help to maintain this structure for
the longer period and unaffected from the climate and other damages.

Task 2
2.1 Assess the purpose of heritage and cultural attractions in meeting the needs of different
customers
All the customers and tourists have different purpose while visiting these two awesome
creation in UK. Purpose of customers while visiting British museum is to get inquired about the
heritage and tourist visits their just to gather information about the local culture. Both of them
have different motive for visit (Collison and Spears, 2010).
While visit at The royal academy of arts, the clear aim is just to get knowledge about
ancient art of Britain. The purpose of customers is just to hanging out and chilling but tourist
visit for getting knowledge for a particular work like they want to write book and many more.
Figure 1The British Museum
(Source: Aitchison and et. al., 2014)
Both places attract large number of people towards their but with different needs. The
evaluation of such persons purpose behind visit on these two places are as follow:
Researcher: Purpose of researcher behind visiting British museum is to examine changes
which are done from previous year to current year. This helps in understanding more clear about

ancient things. Reason behind visiting royal academy of arts is to get fully knowledge about
artistic things in the early period.
Students: They are generally tourist which comes from other countries to learn the culture
and making reports on old fashioned things which are maintained very properly in modern
period. The visit for both places by these students is clear that they want to get knowledge about
historical things.
Families with children: Their basic purpose is just to spent their holidays on such places
which helps their children to get aware about antiquated culture of such countries like Britain.
They also help in improving the economy of a country which leads to force government to
conserve their historical things in a systematic manner.
Media: Media visit objective is to publish all news about artistic culture in front of
general public. They are very helpful in making the popularity of such places like British
museum and The royal academy of arts.
Scientist: Scientist can visit over on such places with the dual motive either for some
research or for holiday or general visit. They also analyze all things which happen there and what
was the main reason behind such things. They can also visit to identify how these things can be
conserved like in the previous way. After all such activities they are taking such things as a part
of their research.
Recreation: Some people visit on cited places with the motive of fun and mind
refreshment. People who get bored with their routine life visit such places to keep their mind
fresh and healthy. It also helps them to know many things about their country. They feel free and
relief by visiting on such places.
Entertainment: Local residents visit on such places just for entertainment point of view.
They are not so much curious about all things which relates to history and have a detailed
knowledge. They are just like as a part of recreation whose purpose is fun (Hede and Kellett,
2011).

Figure 2The Royal academy of arts
(Source: Carrier and Macleod, 2012)
Above all such differentiation it is clearly examine that each and every group have
different purpose behind their visit. Which helps in maintain such historical places in their
original form.
Task 3

3.1 Impact of ownership styles in managing Heritage and culture
There are various types of ownership which
are exercised to manage various areas of
heritage and cultural areas. The major
identified types of ownership styles are
Private, Public and mixed style of both
(Chhabra, 2010). These styles of ownerships
have their own methods for managing the
activities of said sector which can be
understood individually in further parts:
Private ownership: The heritage and cultural
sites which are mainly governed through
private ownerships are identified as different art
galleries, museums and various heritage sites.
The private firms who use to own and control
these sites have the major objective of earning
substantial amount of wealth through it. In this
condition all types of decision making power to
own and control, making alterations or other
similar judgements are taken solely by the
private owners. They use to charge a certain
amount of money from the tourists and
travellers who come to visit these places (Park,
2013). The money collected from this source is
used for various purposes by the private
companies. They also make renovations,
cleanliness and other maintenance work from
this money. As a result, they have more number
of visitors as they can have the visit of better
and maintained place. Thus, these firms are
making huge profits through such heritage
sites. Further, in present scenario, it is
commonly seen that such firms are turning such
places into commercial buildings for generating
more wealth (Poria, Reichel and Cohen, 2013).
Public ownership: The sites like historical
monuments and buildings, national parks,
wildlife sanctuaries, etc. These places are
Mix ownership: In UK, this type of ownership
is more prevalent where both public and private
bodies equally participate for making
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governed by the public enterprises or
government. Most of the times, the sites under
public ownership are those who are close to
extinction and are in need of major
improvements and preservation. These places
are visited by the tourists and other visitors to
gain knowledge and information about
chronological things (Lozano-Oyola and et.al.,
2012). The government owned companies are
solely responsible to take various decisions
about such places along with its proper care.
Many time, the central government just takes
the possession of these places and decentralise
its power to make decisions and care to local
public bodies so that they can have a better
approach in taking care of it. The maintenance
and preservation is done in better way as per
the orders of higher authorities which result in
application of work at a faster rate (Chhabra,
2010). Apart from this, generally, these places
are free of cost for visiting.
improvements and preservation of different
heritage and cultural sites. This type of
ownership has greater advantages as compared
to both other ownerships as issues related to
funding are less because of public bodies
participation (Park, 2013). Moreover, the funds
that are provided by the government are used
by private owners to make necessary
developments and care. The only issue which
sometimes clashes with the objective is lack of
co-ordination between both ownerships. The
reason behind this lack is objectives of both
parties which are different from each other
(Poria, Reichel and Cohen, 2013).
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3.2 Roles and responsibilities of organisation in heritage and culture
Department for Media
The role of department for media plays key role and
responsibility in the development of the heritage and
culture. This can be done through the help of
broadcasting and internet. Through exploration the
heritage site on media more tourist and local people
visit those places.
Many people through the internet can get access to
different place people used to visit and can get their
experience about those places. This helps in increasing
the tourism segment in the country and increase many
opportunities to gain new ways to attract the tourist
(Hudson, 2010).
Through internet and media new places which have
different heritages and cultural sites can be easily
seen. They also provide different cultural aspects
which are being followed there.
Media has also played an important role in renovation
and development of many heritage sites ad places.
Through their support many heritage and cultural sites
saved from being extinct.
They have contributed in the tourism sector and
improved it value and made people understand about
different places to visit.
Heritage Lottery Fund
Heritage Lottery fund was established
in UK in 1993. it was related to the
National Lottery Act. It is being
operated by the non-governmental
publicly body. They offer different
grant programmes from £3,000 to over
£5 million.
This are allotted to increase the tourism
in the country. They understand the
value of the heritage sector and are
focusing to improve the sector be
developing and running different
projects. Through lottery offers there
are many tourists get attracted and visit
those places. There are many
developments which can be done
through this way and help in increase of
the tourism sector (Nightingale,2011).
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TASK 4
4.1 Methods and Media used for interpretation with in heritage and cultural industry for tourist
The interpretation of using media will help the country to develop the heritage and
cultural tourism industry for the development of economy. There are different methods and
approaches which can be used the government of country. The government has more
responsibility in order to promote the heritage culture of the country. For example, British
Museum has applied the different methods for conducting and upholding the various historic
events. Some methods like drama, labels, sign etc. these methods will help the potential visitors
to get the overall ideas about the heritage sites. In this museum people are coming from different
place to increase the knowledge about the heritage and cultural tourism for the country. The
industry can also take the help of media for publishing different materials which are holding the
various prospectus of pros and cons about the heritage sites. There are some methods which are
used by the heritage and culture industry and on the basis of that they will interpret the
information and these are described as below (Reid and Botanic, 2010).
Maps, books and broacher – When the visitors are coming to the heritage place then
books are provided to them. The books and broacher provide the concise information about the
heritage or museum place. Along with this the map will help them to plan according to the places
on which they have interest.
Guide – It is the responsibility of museum to provide proper guide to visitors in every
section. So that the visitors can increase their knowledge regarding the heritage place. As this is
the most effective method which are using by the heritage industry because in this they put the
cross question to visitors.
Exhibition – There are many companies who conduct the exhibition in museum. These
exhibitions are conducted at particular point of time. Through these exhibitions, the visitors will
able to come to know about the heritage or museum places. Different audio-visual documentaries
are used by British museum and royal academy of arts to make the people concern about the
business operation also.
Further the interpretation is required at the three stages of visitors they planning to visit
some heritage and culture place.
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Before the arrival – In this stage when visitors are planning to visit some place they can
interpret the place on the basis of photos, videos which are available on the sites. The can also
interpret the information on the bases of other experiences.
At the time arrival – At this stage, when visitors are arrived at their destination place
then books, broacher are provided to them. It will also promote heritage and cultural tourism
industry. Through this the knowledge of visitors are increased about the heritage place.
After the visit – In last stage, visitors or tourist completed their journey. The
organisation should provide some gifts to visitors. Through this strategy the organisation can
attract large number of visitors and give them a best memory about the heritage places.
Royal Academy of Arts are using many different methods like digital display, exhibition
method to increase the knowledge of visitors. The main aim of using different method is to give
the best experience to visitors and to enhance their knowledge also (Scott and laws, 2012).
CONCLUSION
From the above report we can conclude that heritage and culture are the important aspects
in terms tourism and travel industry. They play better role in contribution to the country
economy by increasing the GDP, employment rate, trade and many other business sectors. Large
number of people can be attracted for the tourism in order to view the famous and eye catching
sites and places. Also government and other authorities should maintain and try to focus on the
renovation of cultural and the heritage sites. The report has described about the beautiful place in
Tibet that is Lhasa. There are many heritage sites and monuments which can be visited in Lhasa.
There are many steps taken by different society and government to protect the cultural and
heritage sites there. Local people can contribute more in protection of this sites. Along with it,
brief about British museum and Royal academy of arts which constitute different arts and is
playing main role in protecting those art and history. Media and other innovates can be used to
attract more tourism. Apart from this, Museums which is place for the studying and collecting
information related to the heritage and cultural places. Mostly scholars and researcher visit there.
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REFERENCES
Journals and Books
Abankina, T., 2013. Regional development models using cultural heritage resources.
International. Journal of Culture, Tourism and Hospitality Research. 7(1). pp. 3 – 10.
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Geographies. Routledge.
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tourist intentions to return. European Journal of Marketing. 43(5/6). pp. 670 – 685.
Ashworth, G. and Larkham, p. , 2013. Building A New Heritage (RLE Tourism). Routledge.
Bremner, H., 2013. Tourism development in the Hot Lakes District, New Zealand c. 1900.
International Journal of Contemporary Hospitality Management. 25(2) .pp. 282 – 298.
Carrier, G. J. and Macleod, L. V. D., 2012. Tourism, Power and Culture. Channel View
Publications.
Collison, M. F. and Spears, L. D., 2010. Marketing cultural and heritage tourism: the Marshall
Islands. International Journal of Culture, Tourism and Hospitality Research. 4(2). pp. 130-
142.
Hede, M. A. and Kellett, p. , 2011. Marketing communications for special events: Analysing
managerial practice, consumer perceptions and preferences. European Journal of
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Hudson, T. B., 2010. Brand heritage and the renaissance of Cunard. European Journal of
Marketing. 45(9/10). pp. 1538 – 1556.
Nightingale, E., 2011. From the Margins to the Core? Working with Culturally Diverse
Communities at the V&A Museum. International Journal of the Inclusive Museum. 3(3).
pp. 49-64.
Reid, D. R. and Bojanic, C. D., 2010. Hospitality Marketing Management. John Wiley and Sons.
Scott, N. and laws, E., 2012. Knowledge Sharing and Quality Assurance in Hospitality and
Tourism. Routledge.

Vargas-Hernández, G. J., 2012. Sustainable cultural and heritage tourism in regional
development of Southern Jalisco. World Journal of Entrepreneurship, Management and
Sustainable Development. 8(2/3). pp. 146 – 161.
Zehrer, A., Pechlaner, H. and Raich, F., 2010. Satisfaction profiles and tourism curricula –
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