Heritage and Cultural Tourism Management

This report focuses on the growth and development of the heritage and cultural industry in the UK tourism market. It analyzes potential conflicts in the conversion of heritage and cultural resources, assesses the purpose of heritage and cultural attractions to meet the needs of various customers, examines the impact of different types of ownership on the management of heritage and cultural sites, and explores the methods and media used for interpretation within the industry. The report provides insights into the role of organizations and the responsibilities involved in heritage and cultural management.

Heritage and Cultural
Tourism Management
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Analysis the growth and development of heritage and cultural industry.........................3
1.2 Potential conflicts in conversion of heritage and cultural resources................................3
TASK 2............................................................................................................................................5
2.1 Assess the purpose of heritage and cultural attraction in order to meet with needs of
several customer.....................................................................................................................5
TASK 3............................................................................................................................................6
3.1 Impact of different types of ownership on management of heritage and cultural sites....6
3.2 Roles and responsibilities or organisation in heritage and cultural industry....................8
TASK 4............................................................................................................................................8
4.1 Methods and media which used for interpretation within the heritage and cultural industry
................................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
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INTRODUCTION
Tourism is the fastest growing industry which assists to promote different types of business
within the nation. Main advantages which ascertain by tourism are development of heritage and
cultural program which ascertain through development of ideas and operations at workplace
(Trinh, Ryan and Cave, 2014). It demonstrates many purposes which assist to grow operations
and performances at workplace. It is creating advantages for pertaining different results and
performances at workplace. In this context, present report of heritage and cultural management is
based on tourism industry of UK market. In order to understand development of the nation and
tourism industry, relationship is develops at workplace which assure through growth of
industries and other businesses at workplace. In this aspect development and growth of the
nation is based on different elements which assist to grow outcomes and performances at
workplace. Furthermore, it covers conflicts due to various elements at workplace which create
negative impact on the country operation and their goodwill. Moreover, it assist to make
purposes within the nation for developing ideas and operations in systematic way for attain
positive advantages and performances at workplace.
TASK 1
1.1 Analysis the growth and development of heritage and cultural industry
Covered in poster
1.2 Potential conflicts in conversion of heritage and cultural resources
Tourism is very crucial element which determines conflicts within the environment. This is
because, it demonstrate different elements and their impact on the nation such as political,
economic, social and many other outcomes (Zhang, Fyall and Zheng, 2015). On the other hand,
there potential conflicts determine different cultural convention. As results, such are as follows:
 Lack of presentation palace: In Lhasa, Tibet, there is conflicts take place due to lack of
presentation palace. Before attract to any tourist, it is essential to signify local and host
community from event programs at workplace. It is determines due to lack of proper
awareness and proper concentration of public towards the company. It will assist to grow
outcomes and performances (Aitchison, MacLeod and Shaw, 2014).
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 Disrespect of right and interest of the tourists: Within the environment, is the personal
interest is differs for whole community and local regional level, it creates conflicts. People
and other member differ due to cultural practices beliefs, knowledge and many other aspects
which affect adversely within the environment (Trinh, Ryan and Cave, 2014).
 Misinterpretation of physical attribution: In Lhasa, Tibet, there is improper interpretation
and presentation of such physical attribute which create many issues within the environment.
It demonstrates impact on intangible aspects and also contemporary cultural expression
which leads to the concept of misunderstanding which related to cultural heritage.
 Poor planning and land use: If potential conflicts take place between tourism project and
conversion of cultural heritage, it cannot be recognise and minimize. Thus, it creates major
issues within the nation to make proper outcomes and performances at workplace. In
addition to this, it leads to poor planning and associated with heritage and lifestyle of host
community. As results, it creates issues to demonstrate effective results at workplace
(Zhang, Fyall and Zheng, 2015).
 Less access to the new technology: There is no integrated software based approach which
takes place for match capital cost and revenue generation target. In addition to this, it also
takes place for training of new and existing people at workplace (Duval and Smith, 2013).
They all are participates to enhance profitability within the nation. Thus, there are various
things in which new technology acquire for developing ideas and operations within the
environment.
 Equitable treatment in tern of gender and geographic coverage: Authority of the nation
is ensures that proper balancing in tern of gender and other aspect require at workplace
(Uysal, Sirgy and Kim, 2016). Due to different geographical areas, economic condition,
education, social culture and other element create conflicts at workplace for demonstrate
results and performances in effective way.
 Lack of consultation: In order to make effective results within the nation, business has
responsibility to meet with consultation programs. In this aspect, they have to take advises
from various people who are expert in taking decisions and positive results at workplace. In
this way, they are demonstrating results and performances which keep interest of different
people. In this aspect, country in negatively impacted due to different perception of
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employee and other people at workplace (Aitchison, MacLeod and Shaw, 2014). As results,
conflicts are take place within the environment which makes require proper attention of the
people in successful manner.
TASK 2
2.1 Assess the purpose of heritage and cultural attraction in order to meet with needs of several
customer
Most of tourists come towards the UK for many different purposes such as business, visiting
to friends, job and historical, cultural and heritage areas (Ruhanen, Whitford and McLennan,
2015). These assists to determine attractive places that meets towards the needs of visitors in
various ways. Different purposes are as follows:
Education
In order to gain knowledge and history of new areas some people comes towards
education within the nation. In this way, they are gain wide knowledge regarding academic
learning and personal preference at workplace (Lu, Chi and Liu, 2015). It will assist to enhance
skills and development related to cultural and heritage programs at workplace. As results, higher
education programs assist to develop positive result and outcomes at workplace which is related
to the introduction of cultural programs at workplace. In this way, UK providing facility of
higher education which assist to introduce cultural programs and outcomes within the
environment. In this aspect, Albert museum and Victoria arrange different programs with the
help of different elements such as drama, labels and stories. It assists to enhance knowledge and
program at workplace through demonstrating education facility (Boniface, 2013).
Research
There are different elements in which researcher take their participation for accomplish
research. In this way, there are various outcomes and element which demonstrate for different
types of research programs at workplace. For instance, science museum assist to make
modifications in their research areas. In this aspect, it attract people for understand detector,
robots and many other element which require to promote the services and results at workplace
(Uysal, Sirgy and Kim, 2016). Technology of these areas also attracts people to enhance their
knowledge and research facility within UK.
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Recreation
There is wide scope for recreation at workplace. This is because, it assist to demonstrate
various aspects due to shortage of time. In this aspect, people are earns more from different
things recycle. It assists to make products and services in shortage of time. As results, shorter
period of time assist to make effective heritage and cultural program (Ballantyne, Hughes and
Liu, 2014).
Entertainment
Some people are coming for entertainment. In this aspect, visitors are visiting this place
to spend more time and outcomes to make different products in creative way. In present time,
women are more attracting towards these areas for their personal entertainment within the nation.
In addition to this, success of the nation is depends on customer segmentation and
respective preference. In this aspect, it is important to select target group in effective manner. As
results, target group is determines according to their purpose of travelling in this nation. Mainly
students are taking part for education facility of the country (Calver and Page, 2013). In this
aspect, they are gaining knowledge from the universities which assist to make effective results
and performances in nation. Beside this, if government not taking part positively and interest
fully, the country is unable to attract potential visitors and performances also managed at
workplace. It will create performances in positive way. In addition to this, when private
organisation support to the business in positive way for creating performances at workplace.
They have to concentrate on profit increasing as well (Duval and Smith, 2013). It assist to grow
outcomes and performances in systematic way so that country can generate more results and high
performances in positive way. Further, continuous development assists to grow operations and
performances according to profitability and positive way. As results, competitive advantages can
be ascertain for enhance their performances and results at workplace. Thus, it is essential to
improves conservation of different heritage culture program that assist to keep records which are
related to the business performances (LaPan and Barbieri, 2014).
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TASK 3
3.1 Impact of different types of ownership on management of heritage and cultural sites
In present time tourism is widely impacted from different aspects. It creates more profits
and revenue to operate functions and operations in effective aspect. Location is also differential
that create impact due to private and public organisation of the nation. Heritage and cultural sites
operating their functions and operations to demonstrate various benefits at workplace. In this
way, non profit organisation are determines valuable assets that needed for initiative purposes
and private sector image (Trinh, Ryan and Cave, 2014). Different types of ownership create
impact in the following ways:
Political
In this aspect, government taking initiatives under their own control. They are arranging
different types of projects such as road building, water supplying and many other aspects. It
brings expertise from home and abroad nation. As results, improvements require for deliver
positive aspect in improvements in different types of heritage sites (Dahles, 2013). In addition to
this, under public control, there are different elements require to perform activities and
operations such as higher access to the people, greater scope for learning and lower level of
costing.
Institutional
This is run through private and institutional control. Thus, it can be notable to
demonstrate effective results and performances at workplace for deliver results and performances
in positive way (Aitchison, MacLeod and Shaw, 2014). In addition to this, within the UK there
are different types of institutional projects are developing through keep huge cultural
development and outcomes within the environment. It assists to gain high support from different
national authorities at workplace. As results, development assists to make effective results and
performances within the country.
Collaboration
Collaboration of private and public sector organisation work jointly within the nation for
development of the country. In this aspect, it assist to improves heritage sites for ascertain
positive and effective results at workplace (Zhang, Fyall and Zheng, 2015). In this way, UK
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complete their projects in less time because all enterprise jointly working for improving
performances and results at workplace.
These all element shows positive impact on the UK market because it assists to develop
profitability and performances in systematic manner (Richards, 2014). Apart from this, it is also
generate adverse impact on the country operations to demonstrate benefits within the
environment. competition factors create issues to develop results and performances within the
country. Thus, they have to develop their market in systematic manner. Private organisation
gives their full support towards the goals and objectives of the nation. Thus, it creates
profitability for developing operations and performances within the country (Safiullin, Gafurov
and Safiullin, 2014).
3.2 Roles and responsibilities or organisation in heritage and cultural industry
Every organisation is working with developing ideas and operations within the nation for
developing profitability at workplace (Hall and Page, 2014). In this aspect, it is important to
demonstrate functions and operations of various organisations such as public, government
department, voluntary bodies and other special conservation group who are taking part to
accomplish nation objectives in systematic manner. Historic building and community for
England is the major outcome who performs functions and operations in systematic way. As
results, it develops profitability and performances within the country in effective way. There are
many businesses working who promote outcomes and performances of the nation in systematic
way (Ringer, 2013). They are working for maintaining many historical development and
outcomes for ascertain positive results and performances.
Apart from this, roles and responsibilities of people is different from each other which
assist to determines results and performances (Ismagilova, Safiullin and Bagautdinova, 2014). In
respect to maintain performances and outcomes The National trust develop their functions and
operations which assist to create best results at workplace. They are determining their roles and
responsibility to maintain and creation of fund at workplace so that goals and objectives assist to
work on the business results. In this way, programs and performance manages at workplace that
supports to create better results and performances. All these elements create effective changes
that bring revolutionary success at workplace (Borowiecki and Castiglione, 2014).
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TASK 4
4.1 Methods and media which used for interpretation within the heritage and cultural industry
Government and other corporation generally use different methods which assist to grow
heritage and cultural development of the nation in effective manner. In this aspect, they are
participating to maintain profitability and performances for ascertain profitability at workplace.
In this aspect, present feature and opportunity can be created at workplace which assist to grow
operations and outcomes for ascertain results at workplace (Balmer, 2013). In this way, Victoria
and Albert museum assists to make effective result and education facility for their students in
term of drama, stories, lables and sign. It assists to grow outcomes and performances within the
nation through attracting various people at workplace. It will also create opportunity for
developing ideas and operations that create historical events and fairs at workplace (Jugmohan,
Spencer and Steyn, 2016). It will generate more revenue and effective results within the nation to
gather effective information that are related to the business.
In addition to this, it is also essential to make sure that all participants are taking part in
drama, role play and management games. As results, they can enhance their participants at
workplace in systematic way (Tseng, Wu and Chen, 2015). It will gather more people for
ascertain profitability and positive results through determines different elements. People are
coming from different nations so that it is helpful to develop performances and results in
systematic way for ascertain profitability at workplace. It assists to grow operations and
outcomes in the areas through ascertain coverage wide areas. In addition to this, business
prospects are develops at workplace which creating results for developing operations (Rodzi,
Zaki and Subli, 2013). In this way, worldwide media assist to grow outcomes and results that
creating profitability at workplace. In this way, operations also made which ascertain for arrange
interactive process within the nation. For instance, industry publish their resources through
ascertain available potential aspects related to the business operations and outcomes. In this way,
technology assists to get more information that are related to potential visitors at workplace
(Petrova and Hristov, 2016).
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CONCLUSION
In order to make focus on present study it has been articulated that heritage and culture
management is very important element for developing operations and outcomes. In this aspect,
culture, nature and performances of the country is playing very important role in success of the
travel and tourism business in nation. In this aspect, there are various elements which ascertain
for enhance performances and measurement within the country. Culture, tradition and many
other elements are included within the country that is assist to grow operations and performances
at workplace in systematic way. There are different roles develops which ascertain for enhance
roles of heritage and culture program at workplace. It can be signify for people within the nation
who perceive due to different visitors and their outcomes within the nation. In addition to this,
report also summarized about success of travel and tourism business that is directly associated
with heritage and culture sites of the country.
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REFERENCES
Books and Journals
Aitchison, C., MacLeod, N. E. and Shaw, S. J., 2014. Leisure and tourism landscapes: Social
and cultural geographies. Routledge.
Ballantyne, R., Hughes, K. and Liu, D., 2014. Chinese and international visitor perceptions of
interpretation at Beijing built heritage sites.Journal of Sustainable Tourism. 22(5).
pp.705-725.
Balmer, J. M., 2013. Corporate heritage, corporate heritage marketing, and total corporate
heritage communications: What are they? What of them?.Corporate Communications: An
International Journal. 18(3). pp.290-326.
Boniface, P., 2013. Managing quality cultural tourism. Routledge.
Borowiecki, K. J. and Castiglione, C., 2014. Cultural participation and tourism flows: An
empirical investigation of Italian provinces. Tourism Economics,20(2), pp.241-262.
Calver, S. J. and Page, S. J., 2013. Enlightened hedonism: Exploring the relationship of service
value, visitor knowledge and interest, to visitor enjoyment at heritage attractions. Tourism
Management. 39. pp.23-36.
Dahles, H., 2013. Tourism, heritage and national culture in Java: Dilemmas of a local
community. Routledge.
Duval, M. and Smith, B., 2013. Rock art tourism in the uKhahlamba/Drakensberg World
Heritage Site: obstacles to the development of sustainable tourism. Journal of Sustainable
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Hall, C. M. and Page, S. J., 2014. The geography of tourism and recreation: Environment, place
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Ismagilova, G. N., Safiullin, L. N. and Bagautdinova, N. G., 2014. Tourism development in
region based on historical heritage. Life Science Journal. 11(6s). pp.363-367.
Jugmohan, S., Spencer, J. P. and Steyn, J. N., 2016. Local natural and cultural heritage assets and
community based tourism: challenges and opportunities: tourism. African Journal for
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LaPan, C. and Barbieri, C., 2014. The role of agritourism in heritage preservation. Current Issues
in Tourism. 17(8). pp.666-673.
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Lu, L., Chi, C. G. and Liu, Y., 2015. Authenticity, involvement, and image: Evaluating tourist
experiences at historic districts. Tourism management. 50. pp.85-96.
Petrova, P. and Hristov, D., 2016. Collaborative management and planning of urban heritage
tourism: Public sector perspective. International Journal of Tourism Research. 18(1). pp.1-9.
Richards, G., 2014. Creativity and tourism in the city. Current issues in Tourism. 17(2). pp.119-
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Ringer, G. ed., 2013. Destinations: cultural landscapes of tourism. Routledge.
Rodzi, N. I. M., Zaki, S. A. and Subli, S. M. H. S., 2013. Between Tourism and intangible
cultural heritage. Procedia-Social and Behavioral Sciences. 85. pp.411-420.
Ruhanen, L., Whitford, M. and McLennan, C. L., 2015. Indigenous tourism in Australia: Time
for a reality check. Tourism Management. 48. pp.73-83.
Safiullin, L. N., Gafurov, I. R. and Safiullin, N. Z., 2014. Socio-economic development of the
region and its historical and cultural heritage.Life Science Journal. 11(6s). pp.400-404.
Trinh, T. T., Ryan, C. and Cave, J., 2014. Souvenir sellers and perceptions of authenticity–The
retailers of Hội An, Vietnam. Tourism Management. 45. pp.275-283.
Tseng, C., Wu, B. and Chen, Y. C., 2015. Travel blogs on China as a destination image
formation agent: A qualitative analysis using Leximancer. Tourism Management. 46.
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Uysal, M., Sirgy, M. J. and Kim, H. L., 2016. Quality of life (QOL) and well-being research in
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Zhang, C., Fyall, A. and Zheng, Y., 2015. Heritage and tourism conflict within world heritage
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