Management of Albert and Victoria Museum

The given assignment details the management of Albert and Victoria museum, which involves organizing cultural events, promoting them through social media, and maintaining heritage sites. The goal is to attract visitors and students while ensuring the preservation of historical places. This includes using online platforms to promote events and exhibitions, showcasing images and history to gain attention, and achieving visitor satisfaction.

Heritage and Cultural
Tourism Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Development and growth of cultural and heritage industry.............................................1
1.2 Potential conflicts in the conservation of cultural and heritage resources.......................2
TASK 2............................................................................................................................................3
2.1 Purpose of heritage and cultural attractions in meeting the needs and demand of different
customers................................................................................................................................3
TASK 3............................................................................................................................................4
3.1 Impact of different type of ownership on the management of cultural and heritage cites4
3.2 Roles and responsibilities of enterprise in heritage and cultural industry.......................5
TASK 4............................................................................................................................................6
4.1 Evaluation of various methods used for doing in heritage and cultural interpretation
industry for tourists.................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9
..............................................................................................................................................10

INTRODUCTION
In today's scenario, tourism is one of the biggest and fastest growing industries in all over
world in which number of developments take place. It directly contributes in improving the
economy of country. In this, increasing income of customers play an important role which helps
in influencing them to visit various places for their satisfaction (What is Heritage Tourism?,
2017). In the current scenario, various visitors go to different places with the purpose of getting
various skills and knowledge towards the places and its stories. They also visit for spending their
time with family and friends for attaining high satisfaction level. Basically, tourism provides
various opportunities to the nation in order to earn foreign exchange. It is a big reason behind
this areas and its attention of the industry. In this, government also provides various strategies
and policies to protect tourism destination form any kind of negative activities and maintain their
beauty. Present report is based on the development and growth of heritage and its cultural sites. It
also includes main purpose of various visitors and the way ownership of company affects
tourism activities. Along with this, various tools and methods are also discussed in this report
which are used by company for better interpretation towards the visitors.
TASK 1
1.1 Development and growth of cultural and heritage industry
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1.2 Potential conflicts in the conservation of cultural and heritage resources
Potential conflict in conservation of heritage and cultural resources
Date: 7th February, 2018
There are some areas which considered in this industry of tourism like political, ecological,
economical, social and biophysical. Cultural industry is also important in this areas which get
better attraction form visitors in positive manner. In this various visitors are comes form
different nation sand culture which create various problems in this industry. In UK, number of
locations are there which gain more attention to attract larger number of tourists. Currently,
organisation make some effective efforts which helps in attaining all the desirable goals and
objectives in upcoming time period (Amato and et. al., 2017). Furthermore, travel and tourism
company work in other segments like restaurant, hotels and so on. In this some disputes with
protection legacy are as follows:
 Cultural and heritage industry has controlled which is differ in distribution of authority.
In this individuals migrating to another locations and states in larger number which
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create an issue for the nation. In this people goes to another foreign nations in which
they get better jobs and opportunities to improve their performance. In this countries are
use effective tools and techniques to perform their activities in appropriate way. So that
it is important to identify the issues and resolve in appropriate time frame (Borowiecki
and Navarrete, 2017). The main reason behind issue development is the wastage which
affect the environment in adverse manner. It provide harm to heritage and culture sites
in high way. Along with this, individuals who are working in travel organization they
should have innovative ideas by which they can attract visitors without any kind of
obstacles.
 Deficiency in heritage as well as cultural sites presentation conflicts are easily arise
which negatively affect the overall image of the company. In this context, deficiency
influence the preservation and cultural assets.
 If employees of the company work with their interest and target than they easily reduce
their negative impact on the culture. In this company should provide better guidance to
the staff members which helps in attaining larger number of visitors towards the place
and sites. With the help of this manager easily improve their performance level in
appropriate way.
 In this various other elements are also helpful in improving in positive manner and all
these are technologies. Research, conservators, architecture and many more. In this it is
important for management to manage all these things effectively to improve their
performance level.
 Various side effects of economic is also assessed by economy effect. It will take place at
the time of culture investment (Wu and Li, 2017). In this operational activities provide
better environment affect in most effective manner.
One of a major conflict which arise at heritage and cultural sites is overlapping and over
crowding. This conflict need to understand by management of a company so that they become
able to do their job properly as well as such issues and conflicts get minimise. Barcelona and
Venice are determine as one of a most appropriate heritage sites where chances of overlapping
due to football and overcrowding due to appropriate picnic spot might create problem. Hence,
government and private institute need to use suitable steps to manage such aspects properly.
Although, conservation of heritage resources could impact negative influence due to rise in
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pollution and other aspects.
TASK 2
2.1 Purpose of heritage and cultural attractions in meeting the needs and demand of different
customers
In the current scenario, various heritage and cultural sites are main attractions of number
of visitors because they want to visit all the places for spending time as well as getting
knowledge about it. In this, Victoria and Albert Museum are includes in popular sites which are
situated in London. These places are known for their creative design and arts as well as the
British Museum is famous for their culture and history (Brinton, Kagan and Bauckus, 2017).
Along with this, various people come from different nations to visit many sites and their culture.
By this, company generates a large amount of revenue from visitors. With the help of this, it
improves the image of company in market place. In this context, the main purpose of heritage
and cultural attraction can be understood by some points which are as follows: Entertainment: It is one of the important reasons why visitors go to places and
destinations because all these places are defines high level of entertainment. For this,
people visit various heritage and cultural places with their friends and family to spend
their time for entertainment. After this, visitors get high level of satisfaction because
these places are related with human history. Along with this, British museum also design
various programmes in which they make attractive places which help in inviting as well
as attracting a large number of visitors over there. Historical importance: One of the main and important causes in which number of
visitors visit all these places to get knowledge about the history and past. Basically, all
these sites define their past story and facts (tom Dieck, and Jung, 2018). In this context,
British museum also defines various opportunities to people in which they easily
understand about various sites and destinations effectively. Recreational purpose: In today's era, various number of people use technologies because
they do not have enough time to visit place to attain knowledge. In this context, British
museum gives various opportunities to know about all the factors and facts. This is the
main reason that number of people opt these sites for travelling because by this they get
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various knowledge and also learn new things (Jessop and et. al., 2017). With the help of
this, visitors enhance their awareness about these places. Educational value: It is also important in this various historical sites provide huge
information and knowledge to the visitors which helps in increasing their interest towards
the sites and places. In this context, schools and colleges also considered these type of
trip in which they improve students’ knowledge level in effective manner (Labadi, 2017).
Along with this, Victoria define various design for better education programs to the
students in which they improve their knowledge. It also provide better opportunities to
tourism in which they learn new things towards the historical places. Research: It is one of the important as well as biggest reason that why various visitors
prefer all these type of sites for their travelling purpose. It helps in understanding all the
past facts and figures of places as well as sites. In this context, various institutes provide
support to the people in order to enhance their knowledge towards these.
 Sense of unity: This point defines various historical sites which help in developing an
effective unity form all the communities. It directly encourages the people and visitors to
learn something new from all new things. By this, they easily get various information
about all these sites in an effective manner.
All these are the main purposes of heritage and cultural attraction which help in meeting
customer’s demand and needs (Su, Hsu and Swanson, 2017). By this, visitors get high level of
satisfaction and enhance their knowledge about all the destinations.
TASK 3
3.1 Impact of different type of ownership on the management of cultural and heritage cites
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3.2 Roles and responsibilities of enterprise in heritage and cultural industry
There are various roles and responsibilities which are relate with all those companies that
are exist in heritage industry. All these are as follows:
Government institutions: It is one of the important institutes in which various rules and
regulations are formulated by the government which helps in protecting all the heritage location
in more effective manner. With the help of this number of visitors are attracted and visit those
places. The main responsibility of this bodies is to maintain and repair these sites form any kind
of damages which aid in making more attractive. By this government easily increase number of
visitors. In this context, there are some places where tourist wants to go at one in their whole life
because they never evaluate nee over there. It negatively impact on the visitors footfall because it
reduce the number of customers over the location. In this government have to develop as well as
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organize various events to make it more attractive so that visitors wants to visit. With the help of
this government easily mare more attentive and attractive location where number of tourist go
and get knowledge effectively. Along with this, heritage division and tourism culture helps in
promoting heritage destinations by using effective promotional activities in order to improve
their performance level in tourist mind. As Natural England is comes under in government
instructions which is responsible for protecting environment from any kind of harm like flora,
marine, land and many more. As they have to protect natural environment to make tourism
places attractive and impressive as well.
Private organization: The main aim of this type of firms is to earn more and more money. In this
context, they having some responsibilities which is related with tourist company. Along with this
regulatory body has not enough fund as well as money so that they are fails in completing their
duties in effective manner. With the help of duties company easily promote their heritage places
in front of visitors so that they attract and visit over there. They also play important role in
increasing the footfall within the country in order to promote heritage sites on social platform
which leads in maintaining attractive image of the sites which influence the visitors to visit
places for getting knowledge in appropriate manner. Furthermore, it is important to tell all the
people towards the destinations. In this context main instructions are define behave of the
visitors and cleanliness. British Airways is a private company who operate their business for
making profits to establishing positive image at market place. As they work for delivering
quality services to visitors with the purpose of attaining success at market place. One of the main
aim of this organization is to enhance brand image at market by capturing visitors attention
towards specific place and destination.
TASK 4
4.1 Evaluation of various methods used for doing in heritage and cultural interpretation industry
for tourists
Various sort of tools and techniques that are adopted by regulatory bodies and another
firms and it creates attractive features that a visitor can see on heritage site of destination. There
are some events that is to be conducted in Albert and Victoria museum like drama, thematic
story etc. media also covers these events that will help in making visitors mind to visit that place
because this action creates attractiveness of that place. Consequently it improvise footfall of
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tourists on that destination of country (Stivers and et. al., 2017). Other than this visitors can
compare their experience with reality and on the basis of this they can take a decision to visit that
location. People who have no idea about places and locations but drama and other events make
people curious about destination and they a desire is developed regarding visit of that particular
place. This works as an inspiration to persons that will further increases footfall of people to
these destinations in nation. Consequently, it increases growth of economy and strengthens it
also.
On the other hand many businessman visits Britain for their business purpose but they
also visit these heritage sites in their free time. As they are having desire of watching show that
are organised by management. There are some internal activities that are get done to attract local
persons because this is not helpful in attaining those people's attention who are staying in other
country. For improvement of number of visitors Ministry body of nation also advertise features
of heritage sites. By the help of this action they will get an info about those locations that are
near to them. A few strategies and media utilized for translation in legacy and culture
administration are:
 Pictures: Sometimes, bodies spread pictures of legacy put which prompt pull in numerous
travellers. This prompt make an attitude about goal on which an individual need to go.
The innovative and alluring picture expand the enthusiasm of a man for a specific goal.
Likewise, works of art of old time pull in for the most part guests. Show picture via web-
based networking media increment number of visitor for a specific goal.
 Aides: The aides who are accessible by associations at British exhibition hall give
legitimate data with the goal that proper information can be achieve. This is useful for a
person to build information and along these lines their experience over yonder get
improve. Organizations need to make their own particular page on which their clients can
share their perspectives and viewpoint at such area.
 Stories: The stories and indications of such areas are examined here. In this way, these
stories prompt draw in substantial number of visitor at such places. Web-based social
networking portrays the anecdote about such places consequently, this prompt draw in
extensive number of guests at such places.
 Dialect: At verifiable spots the primary purpose for pulling in number of guest is their
neighbourhood culture and dialect which is talked by them. In magazines and online
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networking, organization show such pictures which means about the dialect which is
utilized as a part of antiquated circumstances. A few spots have great dialect over at
talking and that is gracious in nature.
In this context there are some tools which is used by the legal authorities to promote all
the cultural as well as heritage places. In this they use social sites, T.V and many more. With the
help of this they easily capture attention of number of visitors. Furthermore by using online
publicity they easily influence the visitors towards the heritage and cultural sites. In today's
modern era, advance technologies play important role in which they improve their image in
customers mind by providing them better services. Along with this manager also hire a
professional photographers to capture effective images of sites.
Thematic interpretation is an methods which refer to effective activity of communication
and device. By this firm easily interpret the theme in front of audience to capture their attention
towards particular place. In addition of this, company also use media for interpretation such as
audio- visual through which travel company easily provide information to their visitors so that
they can easily visit particular places. On the other hand drama and role play also helps in
evaluating the entire information towards historical places to travellers in which they easily
understand the story behind the places. With the help of this, firm may increase revenue that
directly impact on overall growth of the economy.
Furthermore, magazines is also used by the company which contribute providing various
benefits to the company. With the help of this visitors get all the relevant as well as important
knowledge about the cultural sites (Schwantes, 2017). In this context, management of Albert and
Victoria museum define a effective documentary in which they provide as well as show overall
history of the culture sites by this number of visitors easily understand of the story in effective
manner. In this they also prepare social sites account like Facebook, Instagram and so on. By this
people get new and update information which define attractive image of the sites which post by
the company to invite number of visitors over there.
CONCLUSION
From the above mentioned report, it can be concluded that tourism is one of the fastest
growing industry in overall nation. In this cultural and heritage places aid in attracting larger
number of visitors over there. In this context various tourist visit all these places for various aims
such as education purpose, for their entertainment, photography and so on. For protecting all
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these sites government authorities formulate various strategies and policies which leads in
improving their beauty. It also positively affect the economy of the county because tourism
provide various opportunities to nation in which they improve their performance level. Along
with this some organizations are also there who operate their activities to maintain as well as
secure heritage places form difficult aspects tat provide harm to sites. Furthermore, various types
of cultural events are conduct at Albert and Victoria museum in which they easily attract large
number of customers towards the sites and particular destinations. With the help of this visitors
and students improve their learning activities ans getting more knowledge about the places in
most appropriate manner. For this management of the company use online platform in which
they use social sites to promote their events and exhibitions which are organize by the firm over
there. In this context, beautiful image and history of the sites are helps in gaining better attention
of the visitors over there which leads in attaining better satisfaction level.
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REFERENCES
Books and Journals:
Amato, F. and et. al., 2017. Preserving cultural heritage by supporting landscape planning with
quantitative predictions of soil consumption. Journal of Cultural Heritage. 23. pp.44-
54.
Borowiecki, K. J. and Navarrete, T., 2017. Digitization of heritage collections as indicator of
innovation. Economics of Innovation and New Technology. 26(3). pp.227-246.
Brinton, D. M., Kagan, O. and Bauckus, S. eds., 2017. Heritage language education: A new field
emerging. Routledge.
Jessop, B. and et. al., 2017. Key sociological thinkers. Springer.
Labadi, S., 2017. UNESCO, World Heritage, and sustainable development: International
discourses and local impacts. In Collision or collaboration. pp. 45-60. Springer, Cham.
Schwantes, C. A., 2017. Radical Heritage: Labor, Socialism, and Reform in Washington and
British Columbia, 1885-1917. University of Washington Press.
Stivers, T. and et. al., 2017. Treatment recommendations as actions. Health communication,
pp.1-10.
Su, L., Hsu, M. K. and Swanson, S., 2017. The effect of tourist relationship perception on
destination loyalty at a world heritage site in China: The mediating role of overall
destination satisfaction and trust. Journal of Hospitality & Tourism Research. 41(2).
pp.180-210.
tom Dieck, M. C. and Jung, T., 2018. A theoretical model of mobile augmented reality
acceptance in urban heritage tourism. Current Issues in Tourism. 21(2). pp.154-174.
Wu, H. C. and Li, T., 2017. A study of experiential quality, perceived value, heritage image,
experiential satisfaction, and behavioral intentions for heritage tourists. Journal of
Hospitality & Tourism Research. 41(8). pp.904-944.
Online
What is Heritage Tourism?. 2017. [Online]. Available through:
<http://culturalheritagetourism.org/what-is-heritage-tourism/>.
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