Heritage Site Development and Tourism

The assignment delves into the crucial aspects of enhancing cultural heritage sites for improved tourism experiences. It emphasizes understanding visitor motives, creating engaging exhibits, and fostering a positive image of the site to drive economic growth through tourism.

HERITAGE AND
CULTURAL TOURISM
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Growth and development of heritage and culture industry...................................................1
1.2 Conflicts in the conservation of heritage..............................................................................2
TASK 2............................................................................................................................................4
2.1 Purpose of heritage and culture ............................................................................................4
TASK 3............................................................................................................................................5
3.1 Impact of various types of organisation................................................................................5
3.2 Roles and duties of organisation...........................................................................................7
TASK 4............................................................................................................................................8
4.1 Evaluation of media and methods of interpretation..............................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Tourism industry is a part of that section which has a great history. Heritage and cultural
touristy tells about the past of any country as every place has its own stories. With the
development of economy and change in trends people are now more interested in travelling and
exploring new places. Following report aims at giving knowledge about the various concepts in
this industry. Through the given study students will be familiarise with the variety of conflicts
that come across while protecting the inheritance and also will discover the major changes that
took place in heritage over a period of time (Araoz, 2011). An example of Lhasa, Tibet is
considered in the below text to give a more clear understanding. Later with the use of different
media like poster and leaflets user can get a more effective idea as how the changes in the cited
section is taking place as picture presentation gives a better impact on subject matter. Later the
general typology regarding the duties and roles of travellers is also given which enhances the
knowledge about what is being expected from the tourists when they visit the distinct places.
TASK 1
1.1 Growth and development of heritage and culture industry
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1.2 Conflicts in the conservation of heritage
Difficulties in protecting the heritage
Date-28/07/2017
With a specific end goal to adjust the tourism and society there are different difficulties
which are confronted by the nations and are required to be keep up the legacy. The risk to the
expansion in the populace are developing with the fast and there are different reasons which are
related with it and the same are depicted beneath:
Legacy and society introduction to the guests: With an increase in the demand for travelling it is
realised that need for tourism has also increased much. People who has learning in regards to
different spots are picking up advantage. But it is also noticed that different people without
having much knowledge in respect to heritage are becoming a part of it in order to earn revenue.
Hence it becomes difficult for tourists to choose the genuine guide for them. Guests affect on
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the various travelling spots: Mostly it is observed that people who are going to the spots are not
worried about the critical of the place and disturbs the magnificence of it by composing
different things on the buildings and different spots. This mentality is the after-effect of the
absence of the learning and training (Chen and Chen, 2010).
Arranging: With a specific end goal to choose the best areas the hazard that is associated with
the past activities should be considered and that is the significant clash confronted in this part.
There will be wastage in connection to the land region and the arranging which will be borne if
there is disappointment which will be confronted in this.
New innovations: As there are different advances which are creating and are required to be
consolidated in the business so it turns out to be to be troublesome for them to give legitimate
preparing office to the workers in connection to it. With a specific end goal to enhance the way
of life there will be necessity of the arrangements which should be defined yet this won't be
conceivable if there will be absence of useful use of those procedures.
Ignorance: The general population going to the spots will need that the clean and healthy
surroundings should be kept up with the goal that the environment of the different spots looks
good on visit. Visitor are not worried about this as there is no mindfulness among them in
connection to it. Additionally they make the place messy by tossing the loss at those spots and
furthermore composing at those spots which will hurt the destinations.
TASK 2
2.1 Purpose of heritage and culture
In the tourism part it is required that non stop change should be done which will be
accomplished by keeping up the clients fascination so that they continue this practice and their
will be no misfortune in connection to the significance of it. There are different motives and
targets for which individuals travel and all will be having diverse desires that they need to be
fulfilled in connection to the regular place. Every one of the destinations have distinctive quality
and because of this reasons likewise contrast and a portion of the reasons are specified here
under:
Investigation : It is one a part of an important reason for which the voyaging is done as the
individual who are going to different spots have diverse targets with which they move and in this
examination is one of the vital reason. In previous times different analyses were done which
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were led and keeping in mind that meeting the spots the guests go over them and they make
utilization of them. Different discoveries are utilized by them during the time spent
consummation of the venture as with the assistance of them there will be advancement of the
new advances so as to lead similar exercises. The fundamental people engaged with this are the
individuals who will do some development which will be conceivable with the utilization of it.
Training: In the entire world there are different societies which are taken after and it is required
that individuals ought to have learning in connection to them. For same better places are visited
in order to gather data about particular tourists spots (Chirikure and et.al., 2010). By this there
will be advancement in both the angles which are close to home and also proficient as there are
many changes which are occurring in this segment. Presently a days it is required that
understudies should be furnished with the down to earth learning and for that organizations are
orchestrating trips for their understudies as by this they will have the capacity to retain the thing
for longer term of time. A case of this will be the show and play that are sorted out by Albert
exhibition hall by which the genuine picture in connection to the chose place will be produced.
Recreation: With the assistance of this individuals will find the opportunity to move to the
different urban communities as in the progressing circumstance individuals don't have time for
themselves in which they can bear on the exercises by which they can unwind. By this they will
get the chance to invest some great energy with their family thus concentrate is given on building
up those spots which can be utilized as a part of this regard.
Entertainment: Due to the lack of time there is less degree in connection to entertainment and
this is going on additional in the present circumstance in contrast with what was going on before.
So keeping in mind the end goal to get the more amusement in the less time frame there are
people who will spend increasingly cash. Legacy and social destinations are thought to be the
great choice in the current circumstance (Labadi and Long, 2010).
The development in the travel part is for the most section in light of the inclinations and
perspectives of the clients and the division of the guest is likewise considered. After choosing the
potential clients selection is done accordingly.
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TASK 3
3.1 Impact of various types of organisation
3.2 Roles and duties of organisation
There are different sorts of open associations that are included and few of them are
governing divisions, wilful gatherings, non government offices and master preservation sections.
The core private enterprises which need to perform different duties is commission of noteworthy
and England building and the fundamental assignment of them is the safeguarding and support
with respect to the archaeological and authentic spots. With a specific end goal to lessen the
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effect of the different factors on the tourism this venture will be playing different exercises by
which the care will be taken of the real locales in the UK and by them upkeep will be set up. The
improvement of these destinations is given the primary concentration and by this the guests will
be pulled in with the goal that they will be adding to the economy by expanding interest in this
division (Loulanski and Loulanski, 2011).
National trust takes the charge of the support and furthermore with the assistance of this
the magnificence of the memorable structures, expressions, pictures and furnitures will be
safeguarded and secured. Notwithstanding this creatures and plants that are available will
likewise be secured by it and this since they are the principle reason because of which the guests
are pulled in. The parts and obligations of the association in connection to the work that is
performed is unique. A case of this can be the measure of use that is acquired in regard of
support which higher if there should arise an occurrence of the administration association in
contrast with the privately owned businesses thus they will be required to do their operations in
the more powerful and proficient way. There are different principles and controls which have
been defined in this regard so it will be required that they ought to be conformed to in the most
suitable way. By this all the work will be executed according to the set measures and that will be
valuable. It is additionally to be noticed that appropriate alterations and changes might be fused
in the strategies which are figured in regard of income era. Likewise such arrangements will be
produced by which the alluring locales will be presented. Progressive achievement will be
accomplished with the assistance of the considerable number of changes that will be made in this
part (Nicholas and Thapa, 2010).
TASK 4
4.1 Evaluation of media and methods of interpretation
In relation to draw attention of large number of people there are so many different types
of methods use by company with the help of media in order to make them come to visits various
attractive places. According to make effective decision regarding customer attraction it require
proper skills and knowledge regarding those places which they are going to be visited. After
visiting of people at those place a complete reviews and feedback are taken in order to make
certain changes and future assistance after making proper analysis that will be an appropriate
sources of information that are provided to the customers. By taking those responses from the
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numerous customers that shortcoming will be located and after then it make it use in corder to
make corrective actions regarding improvement in the growth and development of the
performance of that particular sectors. In relation to theoretical knowledge, practical concepts are
more effective and generate more accurate results from getting information that are kept behind
has the chance to covered all the aspect which are required in order to make customers more
conscious about heritage locations. The main objective of presenting people with the facts ,
escorts make reach to them at their locations and then after that proper knowledge is being
provided. An effective check system is required to be established so that the record can be kept
in relation to the reaction and response of the customers who are visiting the attractive sites
which are famous (Poria, Reichel and Cohen, 2013).
In case of some of the specified sites there was the introduction of the new service which
is internet in which the visitors were provided all the information about the place by which the
appraisal was received by the British museum. As the most of the people will be using the
internet so by this new method they will be aware about everything in relation to the various sites
and this will provide the companies with additional advantage. There are various methods that
can be used by the museum in order to provide the customers with the required information.
Some of them are that they will be given the written material in which the data about it will be
specified and then the attendants who will be present will be providing the visitors with the
aspects and the objects of that place. The people who visit some place have certain objectives
and mostly they travel to gain information and this will be achieved by this as they will be
learning about the history and other important aspects (Raj and Griffin, 2015).
The other factors which will be considered are that they will have to arrange for the
multimedia guides who will be able to explain the visitors from different locations in their
languages. Also the labels will be added to the specimens so that the visitors can see that what
the specimen is about and will not require the help of others (Richards, 2011). By following all
of these steps the overall development will be achieved and that will prove to be beneficial for
the whole industry.
CONCLUSION
From the above mentioned report it can be concluded that the main aspects which are to
be considered in enhancement of culture will be the heritage and for that the motives of the
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persons visiting the place shall be fulfilled. For this it will be needed that the visitors shall have
the good image in relation to the site and by this the economy will be developed.
REFERENCES
Books and Journals
Araoz, G.F., 2011. Preserving heritage places under a new paradigm. Journal of cultural heritage
management and sustainable development. 1(1). pp.55-60.
Ashworth, G. and Larkham, P. eds., 2013. Building a new heritage (RLE Tourism). Routledge.
Chen, C.F. and Chen, F.S., 2010. Experience quality, perceived value, satisfaction and
behavioral intentions for heritage tourists. Tourism management. 31(1). pp.29-35.
Chirikure, S., and et.al., 2010. Unfulfilled promises? Heritage management and community
participation at some of Africa's cultural heritage sites. International Journal of Heritage
Studies. 16(1-2). pp.30-44.
Labadi, S. and Long, C. eds., 2010. Heritage and globalisation. Routledge.
Loulanski, T. and Loulanski, V., 2011. The sustainable integration of cultural heritage and
tourism: a meta-study. Journal of Sustainable Tourism. 19(7). pp.837-862.
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Nicholas, L. and Thapa, B., 2010. Visitor perspectives on sustainable tourism development in the
pitons management area world heritage site, St. Lucia. Environment, Development and
Sustainability. 12(5). pp.839-857.
Poria, Y., Reichel, A. and Cohen, R., 2013. Tourists perceptions of World Heritage Site and its
designation. Tourism Management. 35. pp.272-274
Raj, R. and Griffin, K.A. eds., 2015. Religious tourism and pilgrimage management: An
international perspective. Cabi.
Richards, G., 2011. Tourism development trajectories: From culture to creativity? Tourism &
Management Studies. (6). pp.9-15.
Online
The British Museum. 2017. [Online]. Available through: <http://www.britishmuseum.org/>.
[Accessed on 8th August 2017].
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