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Heritage and Cultural Tourism Management Assignment

Added on - 21 Jan 2020

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HERITAGEANDCULTURAL TOURISMMANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Analysing growth and development of UK heritage and cultural industry......................11.2 Potential conflicts occur in theconservation of heritage and cultural resources.............3TASK 2............................................................................................................................................42.1 Purpose of heritage and cultural attraction in meeting needs of different customers......4TASK 3............................................................................................................................................73.1 Evaluating the impact of different types of ownership on management of heritage andcultural sites............................................................................................................................73.2 Analyse roles and responsibilities of organizations in the heritage and cultural industry8TASK 4..........................................................................................................................................104.1 Evaluating methods and media used for interpretation within the heritage and culturalindustry for tourists...............................................................................................................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONTravel and tourism industry plays a crucial role in today's competitive environment inorder to protect the natural beauty of the country. This industry has helped many nations inimproving their economic condition in a proper and effective manner. Further, heritage tourismis considered as a branch of tourism which is oriented towards the cultural heritage at a locationwhere tourism occurs (George, 2010). On the other hand, cultural tourism is generally concernedwith the region or culture which specifies the lifestyle of the individuals living in that particulargeographical area. Further, it is also a type of tourism which is conducted by people in order toimprove their knowledge and also to understand the different cultures followed by the resident ofdifferent countries. In relation to this, both the tourism play a significant role in terms of risingthe economic condition of that particular area.In relation to above mentioned topic, this present report will be prepared by consideringdifferent case scenarios given in the question file. Further, in relation to the given context, thisreport will give elaborated description regarding the growth and development of UK heritage andcultural industry. This report will also emphasize on the purpose of heritage and cultural tourismfor attracting and meeting the needs and demands of travellers. Moreover, report will also depictdifferent roles and responsibilities of the organizations which are running within heritage andcultural industry.TASK 11.1 Analysing growth and development of UK heritage and cultural industryCurrently, London is being counted among the city which attracts millions of visitorsfrom around the world. In relation to this, it can state that Victoria & Albert Museum,Buckingham Palace and British Museum is the major attraction points for tourists within the citywho comes for travelling. Hence, it can be stated that there are various historical developmentwhich are considered in the travel and tourism industry of London. This is significantlyincreasing the goodwill for the particular country and revenue as well.Further, heritage and cultural of UK plays a significant role in terms of improving theeconomic condition of country (Hamilton, 2008). Moreover, government of UK is also takingsome relative steps in order to conserve and protect the natural and heritage sites of country.Although, if it is not done by the local body, then country will not be able to attract more visitorsfrom around the globe and natural integrity of the country will be not be properly depicted.1
However, growth and development of culture and heritage industry in UK is not new as it hasbeen continued from past years and below given is the time line growth and development of UKculture and heritage industry:YearEvent NameDescription of the same1940CEMA- Councilfor theEncouragementof Music andthe Arts1940 is the time where first national body is been developed toprotect and provide genuine support to the UK museums, historicmonuments, arts and libraries of the country. Further, in the initialyear only UK government has taken an initiative in regard ofmaking a separate fund for protecting the cultural as well asnational heritage of nation.1946Art Council ofGreat BritainIn the mentioned year, a council was prepared for encouraging theart and music within the country. Therefore, in relation to it, Artcouncil of Great Britain is the first agency which was used thegovernment fund in relation to promoting the heritage as well asculture of the country.1990National LotteryThis scheme has generally opened a source of generating theincome for the cultural and heritage industry. Further, this methodwas treated as a major area of development in the context ofgrowth and development of heritage and cultural industry.1997DCMS-Department ofCulture, Mediaand SportsThis department plays a crucial role to promote the talent ofindividuals who are the citizens of UK. Further, this agency ishaving all the key responsibilities for arranging all the cultural andsports events which will outsource the talent of individuals.Moreover, currently there are other factors as well which are playing crucial role in termsof facilitating the travel and tourism growth in UK. Some detailed explanation about the assessedfactors have been depicted down under:Infrastructure: The infrastructure of UK and especially of cities like London is highlydeveloped. In relation to the same, it has been evaluated that London has facilities andservices for all the income class customers (Leask and Rihova, 2010). Further, there arealso different means of transport which provide convenience to the travellers for reachingto the desired destination. In order to promote the culture and heritage, government is2
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