Heritage and Cultural Tourism Management: UK and Tibet Analysis Report

This report provides a comprehensive overview of heritage and cultural tourism, focusing on its growth, development, and management within the UK context, with a specific case study on Lhasa, Tibet. The report examines the growth of the heritage and cultural industry, potential disputes in resource conservation, and the purpose of heritage attractions in meeting diverse customer needs. It also analyzes the impact of different types of ownership on site management, the roles and responsibilities of organizations within the industry, and the methods and media used for interpretation. The report highlights the significance of government support, investment, and community engagement in fostering sustainable tourism and protecting cultural heritage. Additionally, it discusses the challenges faced by the tourism sector in Tibet, including environmental factors, infrastructure development, and political considerations. The report concludes by emphasizing the crucial role of heritage and cultural elements in driving the travel and tourism industry and the need for strategic approaches to address the identified issues.

Heritage and Cultural
Tourism Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Growth and development of heritage and cultural industry..................................................1
1.2 Potential disputes in the conversation of heritage and cultural resources in Lhasa, Tibet....3
TASK 2............................................................................................................................................4
2.1 The purpose of heritage and cultural attractions in meeting the needs of different
customer......................................................................................................................................4
TASK 3............................................................................................................................................6
3.1 Impact of various types of ownership on the management of heritage and cultural sites.....6
3.2 Roles and responsibilities of organisations in the heritage and cultural industry.................8
4.1 Methods and media that is used for interpretation with industry........................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Tourism is the activity which is concerned to the travelling of the people and the
experience they get from it. Tourism activities shows the cultural and heritage aspects of any
particular region. It has been analysed that heritage and cultural tourism plays a crucial role in
the effective development of the United Kingdom economy. In this there is also the glimpse of
the rural areas which shows the traditions of various local communities like what festivals they
celebrate, what rituals they follow and their values and lifestyle they adopt (Alberti and Giusti,
2012). In such cases the biggest role is played by the government of that area as they need to
emphasis on development and growth of heritage and cultural tourism in their country as there
are lots of opportunities.
In this report, there will be insight on the elements which can give boost to the heritage
and cultural tourism in UK. There will be refection on the certain issues which country is facing
regarding the tourism. For this Lhasa, Tibet will be considered for the scenario. In the end their
will be details about the roles and responsibilities of certain bodies in developing the cultural and
heritage tourism.
TASK 1
1.1 Growth and development of heritage and cultural industry.
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1.2 Potential disputes in the conversation of heritage and cultural resources in Lhasa, Tibet.
It has been analysed that the development of heritage and cultural resources is key part
and there can be various issues which can be faced by sites as faced by the Tibet region. The
government has key role in this so they should take steps to protect their heritage and cultural
resources as this will opens up opportunities for travel and tourism sector. In this case the local
communities can emphasizes on the development of certain standards that can conserve heritage
and cultural in Lhasa, Tibet (Chiabai, Paskaleva and Lombardi, 2013). Factors like environment,
seasonality and capital are the factors which can bring certain issues. It is seen that the area of
Lhasa is not properly development as it requires lots of investment from the government of
Tibet. The heritage and cultural spots or destination available their requires maintenance so so
the investments can be made on that. A example can be taken for this as certain heritage spots
needs skilled staff so that heritage places can be maintained in a better manner but for this there
there is requirement of large sum so that those people can get better wages. The economic of the
country is not so good that they can invest such all money for this purpose. Tibet is rich in the
flora and fauna but due to harsh environmental conditions it becomes hard to survive and this is
impacting the travel and a bad sign for the travel and tourism sector.
Above mentioned issues are the things which has to be taken in account while developing
this sector. With the efforts of Tibetan government and the tourism sector proper protection can
be can be given to high altitude treks, monasteries and other culture which is intangible. The
other issue the industry in Tibet is facing is of the accommodation services. The travellers who
are visiting Tibet wants that they get better hotels and guest houses where they can spend there
days. In this respect government need to develop infrastructure and collaborate with the private
players so that new luxury hotels can be opened up (Cuccia and Rizzo, 2011). It is analysed that
the cultural and heritage sites are damaged due to ignorance of the local communities so the
government of Tibet need to carry out campaigns to make local people aware about conservation
of the heritage sites. For example; while building any hotel in those places it should be ensured
that the hotel should be according to the heritage and culture of Tibet. By this natural beauty and
infrastructure of the area will not be disturbed.
There are also certain political factors which can impact the growth of the heritage and
cultural tourism activities in the area. The local parties in Lhasa, Tibet is protesting against the
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developments of the new heritage and cultural spots so it is impacting the tourism there. For the
resolution of this problem the government of Tibet can can set certain criteria and norms
defining the extend of the development (Hartmann, 2014). On the other side the local hotel
owners are also against the contract which has been signed by the government of Tibet with a
renowned chain for opening a hotel in that area. The local businessmen are fearing that their
business will be effected by this so the government is taking out the solution to resolve the
disputes.
TASK 2
2.1 The purpose of heritage and cultural attractions in meeting the needs of different customer.
The cultural and heritage sites are the prime point of attraction for different types of
customers. There are various researches that were conducted to find out the rise and fall in
numbers of travellers (Keitumetse, 2011). These sites are very important for attracting and
satisfying tourist. They dictate about the past of mankind, culture that was followed and the
traditions. There are various purpose that are fulfilled by these sites and they are stated below:
 Entertainment: This is the first purpose that is fulfilled by these sites and that is they
provide a good amount of entertainment value to the visitors. The travellers after visiting
these places feel enlightened as well as highly motivated regarding human history as well
as evolution. For this, the British museum, Victoria and Albert museum co0nducts
special events for attracting all age groups to visit these placed and be a part of
entertaining event.
 Historical Importance: The heritage sites stated about the value, ethics, culture and other
different facts and figures that are related to human evolution and development. It is a
major way which states about how mankind was developed with time. In British
museum, and Victoria and Albert museum the visitors are stated about the historical
value of monuments and figures that are preserved in the premises.
 Recreational Purpose: Today, with the growth in technology, it is very easy for the
museums to use it and show visitors various type of images as well as facts that took
place in the past. At present, British Museum is developing Augmented reality scenario
on the common floors as to attract more visitors (Loulanski and Loulanski, 2011).
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 Educational Value: Today, the heritage and cultural sites have a higher level of value
attached with them. The museums are considered to be a place that impart a very high
value to the people and increase their knowledge base. Currently, Victoria and Albert
museum is in contact with various institute who take their students to these places for
improving the level of knowledge about history.
 Research Aid: The cultural sites are one of the most eminent and important area that
assist in improving research and scholarly work. The researchers who are engaged in
archaeological work or in the field of evolution use places such as Victoria and Albert
Museum to gain knowledge about various changes that took place in the history of
mankind.
 Sense of Unity: The heritage and cultural sites are one of the pillars that installs a sense
of unity between people. As they are able to relate to the history and find out how they
and other communities use to live together. They are also able to increase their
knowledge about culture, traditions and values shared by people mutually.
These are the specified ways in which cultural sites aid in fulfilling the requirements of
various types of visitors (Lynch and et. al., 2011). The museums in the country play a very vital
role in attracting and introducing people with different aspects of human history and evolution.
But to fulfil the needs of different types of travellers it is essential to ensure that the
museum and authorities understand their type:
 Business tourist: they are the ones who visit a country for conducting business activities.
 Education tourist: These people are the people who come to a place for pursuing their
studies.
 Cultural tourist: They are the one who like to visit a place to enlighten themselves about a
culture, tradition, value and ethics followed by different communities.
 Adventure traveller: These type of tourist seek out for sites that will give them an
adrenaline rush.
 Leisure tourist: The tourist who visit different places to find peace and calmness are
considered to be leisure visitor.
 Religious traveller: They are the one who go to different sites that adds value to their
spiritual levels.
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So these are the types of tourist whose needs and wants need to be identified and accordingly
plans need to be built (Poria, Reichel and Cohen, 2013). This will allow in managing task in
stated manner.
TASK 3
3.1 Impact of various types of ownership on the management of heritage and cultural sites.
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3.2 Roles and responsibilities of organisations in the heritage and cultural industry.
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