This assignment analyzes the impact of tourism development on Spain and Italy. It examines the role of historical places like Mezquita and Alhambra in attracting tourists, the government's investment in infrastructure and cultural heritage to enhance visitor experiences, and the overall economic benefits derived from tourism.
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Heritage and Cultural Tourism Management
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INTRODUCTION Heritage tourism management main purpose is to attract the attraction of travellers. Cultural tours are the very exciting adventures for the people who love and believe in heritage places. Present report is based on heritage cultural tourism management which increases the importance of tourism sector. Tourism is the most demanding and leading industry which contributes the highest role in the development of economy. In tourism sector, people take tour for having fun, experience, attending events and learn about the history. Present report is based on the development the role of heritage and cultural industry. It becomes more popular and famous by having great tours. It will also cover the potential conflicts in the conservation of heritage and cultural resources. Furthermore, it will explain the purpose of different types of cultural sites and management who control all the things. Roles and responsibilities impacts on the heritage and cultural industry. Duties and responsibilities of the various organisation also will discuss in this assignment. TASK 1 1.1 Analyse the growth and development of the heritage and cultural industry. 1
1 1.1 Analyse the growth and development of the heritage and cultural industry. Heritage relates history to the present which passes from one generation to another generation. It shows the importance of history and their lives. Cultural heritage defines the importance of historical values (Alazaizeh and et.al, 2016). Tourism sector is enhanced the importance of cultural and heritage places which shows and helps in development of national economy, this also increases the tourism sector and people get to know about its history and their places. Attraction:In earlier times,Heritage places are generally not very much popular and famous, due to less promotional activities and awareness. But over the years, when people liking to visit most popular places which is related to historical places. Heritage and tourism sector enhance the importance of historical places and attract people by promoting them at large scale. It helps to make aware people about new places which are very much popular in earlier times. Every country has their own past and historical places. It is necessary for the tourism sector to promote those places and culture to attract the customer preference. This helps to develop the country popularity and foreign income (Antonakakis, Dragouni and Filis, 2015). It makes country national income higher and profitable. There are so many historical places in Spain and Italy such as Mezquita, it is the most popular historical place in Spain. For that, Spain needs to invest some funds on the development of that place to attract more tourism scope to attract customers. Government of the company always ready to invest on infrastructure so that people wants to come that place and visit their places. It also very important Spain also open new services to connect people or visitors to their direct contact Development of natural points:Alhambra this place were invented at the time of 13thcenturyduring the Moorish rule. Spain government develop those places into new forma and make them perfect for the visitors. It makes new development strategy to attract tourism sector in that place. Besides this, they also enhance the importance of natural places in the country. According to the report of tourism sector, it has increased 27.5 percentage and approx. 20 million visitors and spent huge amount of millions for tours. Construction:to make travellers happy and satisfied Italy and Spain government invest huge amount funds on the development of Heritage and cultural industry is the backbone of the UK, which contribute the highest part for the development of economy. Overall, it makes new airport and making all attractive places to fascinate more clients and visitors. According to the Carr cultural and heritage industry contributes 28% in their generation of annual expenditure. Country needs to enhance and construct new places and monuments to attract the people and give them the best services to get client satisfaction (Benur and Bramwell, 2015). Overall, government also contribute their part on natural beauty of the country to retain the customers. Therefore, people who love natural beauty can enjoy and make themselves happy and satisfied. Development of cultural heritage:Every culture and place is different country to country. Every country and places are famous as per their culture. Europe government can contribute their huge part in the development of cultural heritage. Spain is the second most popular country with more monuments and heritage places. Overall, it helps to contribute for the development of cultural places. European culture capital has major cultural events and festivals such as Mayfest art festival (Brida, Cortes-Jimenez and Pulina, 2016). It has been shown that this cultural heritage places plays a very important role in the
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1.2 Discuss potential conflicts in the conservation of heritage and cultural resources. Potential conflicts occurs while preservation of heritage and cultural tourism Venice place is famous for qualitative features such as for culture, experience, and emotions. Many of the people come at this place to enjoy this historic elements. The major issue which facing by the visitors is increasing more crowd. Another conflict is increasing the tourism security, it affected the Venice.Apart from that In Barcelona in Spain is the second most popular tourism country and contributor in national economy (Bryce and et.al, 2015). Barcelona is most of the best place to visit it attracts most of the visitors and travellers toward the places. It has rich culture and beautiful heritage places which attracts tourism sector. The main conflict facing by the Barcelona (Spain) is heavy population due to visitors through which local population get effected. Another conflict is mobility, due to air or noise pollution visitors faces the issue. Like in Spain the most attractive and popular church which is popular which name is Sagrada Familia, most famous sculpture building Park Guell, fortified hilltop Alhambra. These popular places attract the travellers' interest and tourism income. Clients and tourers are the most exciting to visit all those places and experience. Spain needs to enhance more services and places through which they help to contribute in national income to getting more tourism income. Overall, it makes place more popular and attractive. Government plays a very important role in this function. In which they provide most services and investment for the development of infrastructure of the country. Many of the monument and culture places should kept safe and secure, this increases the value and helps to carry the culture in next to next generation. Some times it involves some potential issues which affects the tourism sector and minimize the opportunity growth of the tourism industry. Different policies and regulations may arise some conflicts and issues. It includes many laws and legislations which impact on the tourism sector. Including some points given below: Planning and land use:Proper planning and execution has been carried by Spain for restoration. If planning and regulations are not implemented properly, it may arise huge conflictsandissue.Throughwhichculturalheritageplanswillnotgetsuccessfuland accomplish. For that, Spain government has to invest huge amount for the development of country historic places. Sometimes to take land people my arise some kinds of conflicts and threats because to making new renovation natural resources get disturbed. It also creates some 1
legal or non legal issues. Cultural land will be create issues when people used for that commercial purpose. Adopt the latest technology:Spain government invest on new latest technologies to attract more travellers. Besides this, by investing on new technologies, they increase the cost of government which create problem and issues they fail to make new revenues (Dogru, Bulut and Turk, 2016). Assess Versus Erosion:usually when tourism sector construed the place for their travellers. They try to give proper transportation facilities for the customers. They try to make the easiest way to connect traveller. Transportation facilities helps to visit more places without wasting much time.It also helps to visit more places at less time. For that government make new transportation services which helps to travel on mountains as well. On the other side government also provide some lounge and hotels in which traveller can rest and feel comfort. Attractive country places and services helps country to make new relations with the people and get more appreciation. The main aim of the Spain government is to attract the tourism sector and develop national economy rate. For that they need to make new resources and attractive transportation services to the visitors. This helps to enhance erosion environment. Besides, this reason also create conflicts between higher authorities. Impact of visitors on tourist places:this tourism sector enhance the importance of heritage places and monuments. For that government should adopt some attractive plans to attract the tourism sector and develop the Spain economy. They also make extra benefits for the travellers that they provide some services at the place of destination to grab the attraction of travellers. It is the duty of Spain government to provide necessary amenities for the people who visit their country places. If they fail to provide attractive services no one want to come again on that place and it makes negative image and bad impression of the country. Tourist always prefer to go those places where all services and environment is good and safe (Camisón, and Forés, 2015). Capital Cost Generation of profit Revenue: for Spain government it is necessary to make proper planning and plan to improve any kind of services or places. It makes good impression 2
in front of the tourist. Also, they need to invest funds in effective ways without bearing any kind of losses. This increases the possibilities of profit and good public image. This process also may increases the cause level among the other parties. Skill full staff:it is the foremost duty of the company to maintain the proper connection with the customers. For that, company needs to hire skilled employee and staff members to attract the potential customers. This may increase the level of conflict if company fails to adopt talented employees for the customers (Halpenny, Arellano and Stuart, 2016). Presentation of heritage for visitors:Presentation for the tourist places should be attractive and presentable for their visitor, otherwise customer will not focus on the areas and for the company. Company needs to make attractive tour plan and package which grab maximum customer attraction. Overall, they must be ensure cleanliness, beautiful places which is safe and secure in all terms. Appropriate changes will be done to make new places (Hartmann, 2014). TASK 2 2.1 Purpose of Heritage and Culture attraction: Government has developed many sites in order to make tourist aware with cultural and heritage aspect of particular country. Authorities have developed building, museums in order to enhance interest of visitors towards the location. British museum one of the famous attraction place in the nation. This museum make people aware with cultural background of this place. Different people come here with different purposes. Some come her for research and others come for educational purpose. Apart from this some tourist come her for entertainment purpose. Educational institutes organize educational camps and they organize trip to such places where students can enhance their knowledge about culture of other countries. After coming to this museum people get to know history, development of this place. Furthermore, researcher come to this museum for research purpose. They try to explore innovative ideas. They generally take interest in searching about traditional objectives. In addition, many families organize trip to come British Museum for entertainment purpose. They just want to enjoy this place thus, come here with this purpose. 3
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The main purpose of heritage and culture attraction is to make aware people about the heritage places and their values. Government should take some attractive step towards the country development and provide huge culturaland heritage knowledge, like they make paintings and architecture to preserved at one place (Jaafar, Noor and Rasoolimanesh, 2015). Like they make museums in which they present all important monuments and paintings which belongs to the earlier times. Museums academics are plays a very important role to describe the importance of new heritage places. British museum is one of the most popular which defines the importance of history and their special things. Much tourism sector make attractive tour plans which attract customer attraction. Royal academy is another place. Students come here to know about history and about various development. Lower income group people come her to enjoy this place because on every Friday and Saturday entrance is free. They just come here to feel enjoy. Urban people come he to this location to get to know about traditional art and culture. Three top museums are National Maritime, The queens house and The British museum. The British museum is on top rank. It is because it illustrates story about human culture from beginning. Thus, many people take interest and it has become popular place for researcher for doing studies. On second rank Victoria and Albert museum come. The David Bowie exhibition art is popular that attracts many people towards here. In addition, on third rank national gallery comes. It is famous for Tony Bennett's artwork, there are collection of 2300 painting that attracts people towards it. National Maritime Museum is on second rank because here individual can get epic stories of exploration and endeavour that has supported in giving shaped to world. There is facility of fun for kids, person can see great British seaside here. Furthermore, on third rank The Queen house museum comes. It is famous for its classical architecture. Here individual can enjoy funny art, royal heritage thongs. The main purpose of the tourism company is to provide entertainment, research and recreation. Tourism sector also enhance the popularity of places and tourism sector role in the visitors. Like museums and old sculptures gives new attracting and knowledge about old times. It connects with the earlier importances (Raj and Griffin, eds., 2015). It explores the role of earlier times with the help of tourism sector. The main purpose of this enhancement is to enhance role and profits of tourism sector. It makes sector more profitable and attractive Which is going to be 4
the best services for enhancement of national income of the country. This process helps to promote the travel and tourism sector along with that museum of British as well. Besides, royal academy is the another popular place of London. Government also can make some exciting offers for the visitors such as stage shows, play, food services for the visitors and free entry tickets on weekends. It makes place more attractive for the visitors. The main aim is to get maximum income to enhance the development growth of the country. This overall makes the environment clear and innovative for the visitors (Timothy, ed., 2017.). Visitors impact positive on the economy if they get good facilities and they promote the country to other visitors. Overall, this increases the importance of that place. Tourism company helps to enhance the awareness of important places and their importance. It makes company more popular and attractive to attract visitors. This sector also helps to focus on religion places like Italy mainly famous for historical churches the prayers delivered by pope. So this, place enhance the role of religion of Italy which is very exciting and new for the clients. Another main purpose of tourism sector is that the cultural locations meet the needs of travellers because before starting the trip customer want to visit most popular and famous places of the destination. For that they paid the huge amount to the tourism company (Trinh and Ryan, 2016). It also focuses on other purpose is to define the importance of McKercher Typology they include five types of tourists namely, casual cultural tourists, purposeful culture tourists, sightseeing cultural tourist and incidental cultural tourists. The overall purpose has only main objective to attract the largest travellers and visitors. It also helps to enhance the country development process through which government can take further development plans and policies (Vila, Darcy and González, 2015). Company can motivate travellers through social media sites by given them exciting offers and packages. Some activities have been given below to explain the purpose of this cultural and heritage tourism sector: To do Research :there are many tourist people come on the places with the purpose of research or in the form of educational tour. They research on the particular topic which they want them to research on few facts. The main aim for the research is to explore the world by providing historical facts and information.Government should help to discover new facts and also they have to provide services and facilities for the visitors. Through this process researchers launch books and facts on that particular places. This process helps to enhance the actual story of ancient times. Through this process will also make the process of enhancement in tourism sector. 5
Entertainment to many visitors:British Museum has consists many facts and thoughts which inspires the current people which belongs to the different civilisation. There are many people and families who love to visit those heritage places which enhance the knowledge and make aware about new places (Wu, Xie and Tsai, 2015). This places also helps to make entertainment source which is very exciting and innovative for the people.Big sculptures and monuments are the biggest example of sculptures.Heritage which has been passed generation to generation. Families and new visitors are very much excited to visit all those places Museum visited by media:this culture and heritage tour will create new source of knowledge which is based on facts. Many of the country can easily get the knowledge of their actual religions. Media is the medium through which this information can pass in the form of serials and stage shows. It also makes the country popular and famous in across the world. Tourism sector is the most wide sector who gives a million of facts and information to the clients. Royal academy can enhance and nourishing the artist towards the better performance and give them motivation and confidence power. This helps to make proper professional environment in tourism sector (Alazaizeh and et.al, 2016). TASK 3 3.1 Impact of different types of ownership on management of heritage and cultural sites. Impact of different types of ownership on management of heritage and cultural sites. Ownershipdefinesthe possession over any property andthingsoranykindof rights. Management related to any cultural site. It is a very complex task to manage the systemrelatedtoheritage places. In this process people shouldmaintaintheactual possessionanddesignexact likethepreviousdesign. PublicPrivatePartnership: Indifferentpublicprivate partnershipwheretraining providedtounderstandthe importance of heritage places and how heritage site will be preserved. Many organisations providetheknowledgeto ensure the safety needs. This organisationhelpstoget attractthecustomer Privateownership:private companies always main aim is togenerateprofitrevenue (Dogru, Bulut and Turk, 2016). They trained people in such an attractive manner, So that they caneasilycommunicate foreign clients this would help themtoattractnumberof visitors towards the company. Generally,thisprivate 6
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Otherwise, it makes negative impact on the overall culture or environment. This structure is very necessary to maintain therealitytoattractthe visitors. There are mainly two types of structure which makes structuremoreattractiveand innovative PPP and PO that is basicallybelongspublic private partnership and public entrepreneurship.Themain purposetomakethese authorities just to sustain the healthymaintenanceand properprotectionwillbe providingtosuchheritage monuments. Along with that it makesoverallchangesand protection to tat places. This heritageplacesdividesits work according to their work. Somesuitableheritagesites are given below: Woodland Trust Nature England English Heritage Themainaimisto makethesesitesisjustto ensuretheproperworkin efficient manner, so that target preferencestowardsthe particularplaces.Theyalso invest high amount of funds on promotionalactivities.These publicentitiesaregenerally focused on the development of heritageplacesandprovides severalservicestotheir visitorstopromotetourism sector(Halpenny,Arellano and Stuart, 2016). PublicOwnership:Public partnershipalwaysfocuson the development areas through which they help to contribute in tourism sector and attract more national income. Public ownership generally focus ion the development of economy and try to preserve the natural resources of the country. They alsotrytoenhancethejob creation,increaseforeign incomeandcountry development.Manyofthe public entities and organisation enhancethecountry development and protect their naturalbeauty.Theyalso protect the interest of public andtheirvalues.Generally companies adopt new methods and approaches to train their employees perfect. Charitable trust ownership: somenongovernmental organisationalsoconnected withculturalandheritage tourismsector.Itsaimand objectiveissameas governmentbodiesthe difference is that they arrange their capital by its own. Such as churches conservation trust. Thishelpsgovernmentto enhancethebusinessof tourism in the country. Every organisation has theirownadvantagesand disadvantageswhichaffects the culture and tourism sector ofthecountry.Themain purposeoftheorganisation depend on its functions. 7
couldbeachieved systematically(Hartmann, 2014). theseorganisationskeep natural things safe and secure. Throughwhichmostofthe visitorslovetovisitthat places.Therearevarious activities held by the end of public organisation in the form ofcleanlinessmaking museums,safeandprotect historical equipments. Mix ownership:this type of organisation is both the type of privateandpublic organisation. The main aim of this kind of companies is to protect the interest of public by usingdifferenttypesof techniquestobeusedby private sector. This increases theimportanceofcultural valueofdifferentcountries. These mix organisation covers the overall environment make innovativeopportunitiesfor thecountrydevelopment. Mainlyithasconsiststwo typesoforganisationpublic andprivateorganisation, privatesectorenhancethe placesfortheircommercial purposes. 8
3.2 Analyse the Roles and responsibilities of organisation in heritage and cultural industry. Analyse the Roles and responsibilities of organisation in heritage and cultural industry Heritage and culturalis plays a very significant role in the country economy. There are several organisationswhocontributetheirpartto preserve the heritage and culture of the country. In this two organisations will discuss the role andresponsibilitiessuchasGovernment Department and Voluntary Bodies Woodland Trust Governmentdepartment:thereare mention some roles and responsibilities of the government entity. This governmental purpose is to get the best results and try to protect the heritage environment of the country (Raj and Griffin, eds., 2015). This increases the actual performance and the value oftheculturalandheritage industries.Inthisorganisation mangercancreateattractive Voluntary Woodland Trust Thisisthenonprofitorganisation, which works for the public rather than earn profitrevenue.Themainrolesand responsibilities of this form is given below: WoodlandtrustistheNGOwhich provides help and support top maintain the cultural and Heritage importance in the country. Overall it provides help to publicandprivatecompaniesto maintain the culture. Itplaysaverysignificantrolein raisingthefundswithreferenceof heritageandculturaldevelopment, When proper arranging has been done. Thishelpstomakenewresources which helps to protect more heritage andculture(Jaafar,Noorand Rasoolimanesh, 2015). Government bodies (UNESCO) 9
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plans and acquirements through company can easily protect their naturalresourcesandcountry pride. The main role of allocate funds properlytoensuretheproper work in the department. It is the duty for the organisation to take the licence from foreign department so that all activities will take properly and make all functions in effective manner. The main role of the company is to enhance the beauty of heritage and make some new services to attractthemoretravellersand visitors.Itmakesoverall changinganddevelopment process (Halpenny, Arellano and Stuart, 2016). Companyshouldtakeall functionsproperlytowardsthe developmentofheritage importanceandimprovesthe importance of cultural heritage. Italsohelpstoenhancethe knowledge and rte importance of ancient period among students. Theyhelptoenhancelocal communities. The main aim of this organisation is to improve the condition of economy and protectthepublicinterest.Through whichtheycanprovidehelpto maintain the tourism development (Raj and Griffin, eds., 2015). Thisgovernmentagenciesworksto enhancethestakeholderinterest through which they get engage in the development of tourism activities. 10
TASK 4 4.1 Methods and Media used for interpretation within heritage and cultural industry. Interpretation means which converts the raw information into productive information which can be use full for the object. There are some importance of interpretation given below: Through which new plans and development ideas can be arrange and tourism activities enhance. It helps to knowing the historical facts and information which helps tourism sector to attract more new customers. Media authorities and some researcher can published this collected information in the form of books and journals which helps to increase the heritage importance. Such as British museum and royal academy (Timothy, ed., 2017.). This can help to knowing about their ancient times. Through this proves most of the public and visitors get attracted towards the places and get trip of new places and represent it in the form of play, drama, film etc. media can be the best tool through which people can easily watch the history and their importance, besides, media tool and technique should be attractive and in well manner without any disturbance. It makes people curious and excited towards the country development. There are various tools and techniques through which country can attract most of the customers and clients. There are various media tools to attract the customer attraction. Image:Attracted image of heritage and cultural sites are more attracted towards the places. This helps to assist leading and global level. Company needs to make attracted images on the company websites in order to attract the customer interest. Auditoriums:Various auditorium has been setting up for the visitors through which they attract the historical things. Like Victoria and Albert museums. Guides:Guides are the another main tool through which company attracts customers towards the company side. They explain the important things to the visitors who do not know anything about specific place. In accordance with the museum and auditorium 11
On the basis of observation, museum is the great place to visit. It helps to know about the place and their ancient tools which earlier people used. Overall visit is wonderful. With the help of British museum people get to know about the information and gain their knowledge as well. CONCLUSION From the above discussion, it can be concluded that Cultural Heritage development plays very important role in tourism sector. Further, it will discuss that tourist sector is the highest leading sector which contributes in development of economy. This present report discussed the Heritage and Culture tourism sector and its importance for engagement. Besides, it explained the different organisation and sector which helps to motivate tourism sector and attract number of customer towards Spain and Italy. Further, this project explained the role and responsibilities of private and public sector for the development of tourism in the country. Tourism sector must adopt new attractive plans and objectives towards the development of tourism sector. Overall report emphasis on the tourism sector and their growth towards the growth. This report also covered the role of manager in the organisation for the development of plans. 12
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