Tourism, Heritage, and Media Interpretation

This assignment delves into the complex relationship between tourism, cultural heritage, and media interpretation. It investigates how tourism influences the identity and management of places like Barcelona, Venice, and UK attractions. The analysis focuses on various stakeholders involved in protecting and conserving heritage sites while attracting tourists through effective media strategies. The assignment also highlights potential conflicts of interest arising from tourism development and emphasizes the importance of sustainable approaches.

Heritage and cultural
tourism management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analysis of growth and development of Heritage and Culture Industry..............................1
1.2 Potential conflicts in conservation of Barcelona and Venice Heritage and Culture.............2
TASK 2............................................................................................................................................3
2.1 Assessment of purpose of Heritage and Culture attractions.................................................3
TASK 3............................................................................................................................................4
3.1 Evaluation of Impact of various types of ownership on Heritage and Culture Management
.....................................................................................................................................................4
3.2 Analysis of role and responsibilities of organisations in Heritage and Culture industry......5
TASK 4............................................................................................................................................7
4.1 Evaluation of methods and media used for interpretation with Heritage and Culture
industry........................................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Heritage and culture industry is a part of tourism, in which people from across the world
get to learn about a country's historical and ancient culture (Smith, 2015). They give an insight of
the citizen’s environment through their rich and versatile culture. This assignment will analyse
growth and development of heritage and cultural industries. Discussion of potential conflicts in
conservation of Barcelona and Venice's heritage and culture resources will be done. Assessment
of its purpose of attractions for meeting needs of tourists will be done. The impact of various
types of management ownerships in this industry will be evaluated and analysis of organisations
roles and responsibilities will be done. It will also evaluate methods and media utilised for their
interpretation on tourists.
TASK 1
1.1 Analysis of growth and development of Heritage and Culture Industry
Covered in poster.
1.2 Potential conflicts in conservation of Barcelona and Venice Heritage and Culture
Barcelona is a famous city in
Spain and is famous for
attracting tourists all around
the world. It has a 2000-year-
old heritage with many
museums, architectural sights,
film festivals an and traditions.
They have several universities
that offer a variety of courses
for students in the country and
internationally as well.
Barcelona has various
entertainment sources in
television, music, dance, art
factories and theatres
 Tourists are unaware
of the community
because of this barrier
and are not able to
fully understand their
heritage.
 Development of
tourism can have
severe impact on
natural landscapes
and monuments, if
they are not taken
care properly.
 The immigration of
The potential conflicts in
conservation of Venice's
heritage and culture are:
 Venice has a low
population but high
number of tourists keep
visiting, which has
already caused fading
of heritage.
 The political
environment is not
good and decisions are
taken on short term
goals instead of
sustainability and
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(Mowforth and Munt, 2015).
Their visitors are generally
young adults that seek
adventures for vacations,
business meetings or studies
and they arrive in large
numbers.
The potential conflicts in
conservation of Barcelona's
heritage and culture are:
 There is lack of
proper
communication as not
everyone can
communicate in a
common language,
which makes it
difficult to travel
around the city.
people from outside
can fade away their
culture and heritage
won't be passed on to
next generations.
Italy has a beautiful
city called Venice and it is a
famous tourist attraction. It has
a culture and heritage that
consists of art and literature,
paintings, Gothic and Rococo
architecture. There are a lot of
festivals that are celebrated
year round and tourists
generally come to enjoy the
scenic view and take
photographs. The city is
covered with lakes, bridges
and greenery. Their archives
and museum of art has played
a very important role in
creating a heritage (Veal,
2017). Tourists come to
admire the city's landscapes
and culture, while some visit
to learn about various
paintings and purchase them.
Rowing is a famous sport in
Venice and competitions are
held every year. Many students
visit for research purposes or
conservation.
 Due to the low
population of natives,
maintaining culture of
Venice is low. There
will be no one left to
carry forward the
heritage for future
generations.
 There is no proper
management of tourism
and the cost of housing
is high for current
native residents.
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sometimes for recreation.
TASK 2
2.1 Assessment of purpose of Heritage and Culture attractions
UK has a vast, unique and diverse heritage and culture, which attracts many tourists to
visit these places. There are various reasons and purposes for visiting the British Museum,
National Maritime Museum and The Queen's House. People come to fulfil their desires and
needs to learn about UK's history and culture. These include:
Research
Tourists come to UK for the purpose of research. They are generally people who write
books, blogs, articles and would like to gain insight and information about various heritage and
cultures. British museum displays various historical artefacts, special exhibitions of
archaeologists and many other objects that are related to UK culture (Calabrò, 2017). It is located
in London and was established in 1753. People visit the Queen's house, at Greenwich to analyse
the culture and heritage. The architecture and design gives an insight which is useful for
researching. National maritime museum is the largest in the world. Tourists that come for
research purpose are generally scientists, media persons and researchers.
Entertainment
Tourists visit the British Museum, National Maritime Museum and The Queen's House
for entertainment purposes as heritage and culture of UK is very vast. People find it interesting to
learn about the culture of different places and understand how unique each one is. The artefacts
present in museums give them an understanding of historical events that took place in the
country (Petr, 2015). These people generally find ancient architecture and art interesting.
Families and children, young adults and teenagers are the tourists that visit for entertainment
purposes.
Educational
Students from different parts of UK and the world, come to visit British Museum so that
they are able to assess and learn about ancient facts about the country. The artefacts tell them
about the stories of UK's culture and heritage. The Queen's House gives learners an insight about
the lives of royals and how the architecture was during 1600's. Students learn about paintings
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and art at the National Maritime museum, which is useful for college assignment purposes
(Throsby, 2016). There are different collections that are exhibited for public, which helps them
in gaining information about Kings and Queens of UK. These are generally students that study in
schools or universities.
TASK 3
3.1 Evaluation of Impact of various types of ownership on Heritage and Culture Management
Heritage and culture sites are generally managed by public, private and mixed
ownerships in UK. Even though they all aim at conserving and protecting the country's heritage
and culture, they have different sources of funds and various areas that they individually take
care of. These include:
 Public Ownerships: The Department for Digital, Culture, Media and Sport in
London comes under public ownership of heritage and cultural sites. They are
responsible for ensuring that tourists are happy with UK's culture and Heritage.
They have a positive impact on developing tourism in the country and preserves
natural sites which ensures that tourists enjoy their visit. Their methods of
promotion are done in an effective manner which has helped in impacting
management of culture and heritage in positive way. The Olympic games and
other major sports, media activities have been managed by them. Natural England
is another public ownership in which they look after lands, landscapes, parks,
species and wildlife present in UK (National Nature Reserves in England, 2017).
They are different from private ownerships as they are provided with funds from
government and do not require any investment from their side.
 Private Ownerships: The Heritage Lottery Fund is a private ownership and it
collects funds from citizens to ensure that their projects of helping tourists in
exploring their country is successfully done. Their responsibilities include
restoring natural landscapes, buildings and recording the changes that occur in
communities (Uysal and et.al., 2016). Their impact on management has helped to
increase job opportunities, enhance foreign reserves and develop various places to
improve facilities for tourists. This helps them in protecting and conservation of
UK's heritage and culture. The Woodland Trust is another private ownership that
collects charity, for the purpose of protecting ancient, rare and unique woodland
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and restore damages that have occurred. They plant native trees and woods in
order to conserve their heritage and culture.
 Mix Ownerships: National trust and English Heritage are mixed ownerships that
look after heritage and culture sites in UK. They are provided with funds from the
government to maintain and conserve various places. These ownerships do self-
funding and collect charities from citizens which help in preserving UK's heritage
(Van der Wagen and White, 2018). They have a positive impact as they receive
high amounts of charities which help maintaining historic buildings and
monuments that are over 5,000 years old as well as restore them if it is required.
This has led to overall development of heritage and culture industry.
3.2 Analysis of role and responsibilities of organisations in Heritage and Culture industry
It is important to analyse the roles and responsibilities of public, private and mixed
ownerships in Heritage and Culture industry in UK. They are as follows:
Roles and responsibilities of Public
Ownerships
 Public Ownerships manage the
Department for Digital, Culture, Media
and Sport in London.
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 They are responsible for ensuring that
tourists get an understanding of UK's
culture and Heritage.
 Their roles include management of
Olympic games, that was hosted in
London in 2012
 They ensure that there are public
healthcare facilities available for
tourists.
 Natural England is an organisation
managed by public ownerships, in
which they look after lands, landscapes,
parks, species and wildlife present in
UK.
 They maintain the historic
environment, architecture and design of
buildings and castles in UK.
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Roles and responsibilities of Mixed
Ownerships
 Mixed ownerships receive funds from
the government and citizens of UK.
 Their aim is to maintain and conserve
UK's Heritage and culture sites.
 These include National trust and
English Heritage.
 They take care of historic buildings and
monuments that are over 5,000 years
old.
 Their responsibility is to ensure that
ancient buildings and monuments are in
good condition and restore them, if
required.
Private Ownerships:
Roles and responsibilities of Private
Ownerships
o Private ownerships have a
purpose of protecting and
conserving UK's heritage.
 The Heritage Lottery Fund collects
funds from citizens of the country.
o They have the role of creating
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projects that aims at helping
tourists, enjoy and protect UK's
heritage and culture.
Their responsibilities include
restoration of natural landscapes,
ancient buildings and recording
changes that occur in UK's
communities.
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 The Woodland Trust is a private
conservation charity ownership.
 They protect ancient, rare and
unique woodland and restore
any damaged ones with the help
of new technology.
 They plant native trees and
woods in order to conserve their
heritage and culture.
TASK 4
4.1 Evaluation of methods and media used for interpretation with Heritage and Culture industry
Interpretation is important for the attracting of tourists towards UK's heritage and culture
as well as their ability to understand it. British museum's management uses a variety of published
media for this industry. It includes publishing of articles in newspapers and magazines, regarding
news and facts about the various artefacts collections present. They utilize technology by
creating their own website which provides people with information about the ancient items that
are present in the museum. This provides great insight for individuals that want to visit for
research and educational purposes. Families too, get attracted with the way interpretation through
media is done (Veal, 2017). National Maritime Museum uses audio visual methods of
interpretation for tourists. Their collections of painting and arts of kings and queens of UK is
exhibited throughout the year. Drama and role play in various languages helps tourists from
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different countries understand and interpret the heritage and culture. The Queen's home has an
amazing architectural design and gives an insight on how royal people of 1600's generation
lived. The photographs shared through published media, makes tourists want to visit and learn
about the place.
With the use of thematic interpretation, heritage and culture industry is able to
communicate in a persuasive manner with tourists so that they are able to understand effectively.
Tourism industry uses social media sites to connect with their audience in an appropriate
manner, with the availability of options of different language. They provide information
regarding historical events, ancient architecture, art and culture of British Museum, National
Maritime Museum and The Queen's House. These techniques of interpretation have been
successfully promoting the heritage and culture of UK (Petr, 2015). This attracts tourists from
different parts of the world. Researchers, families and students are easily able to find places
where they would like to visit. These methods have proved to be extremely beneficial for UK's
tourism industry.
CONCLUSION
This report on heritage and culture industry concludes that heritage plays an important
role in giving an identity to various places that have natural, constructed attractions and culture
that creates a shared understanding in tourists. There are many conflicts of interests that may
arise in the future of Barcelona and Venice's tourism industry due to many factors. UK has many
tourist attractions which include British Museum, National Maritime Museum and The Queen's
House. Many people visit these places for the purpose of research, education and entertainment.
There are public, private and mixed ownerships of heritage and culture sites which mutually aim
at protecting and conserving UK's natural and manmade resources as well as ancient buildings
and monuments. There are various methods of media interpretation that can be used by
management of this industry, that can effectively attract tourists from across the world.
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