Heritage and Cultural Tourism Management: A Comparative Report

This report examines the management of heritage and cultural tourism, focusing on case studies of Barcelona and Venice. The introduction highlights the growing importance of tourism, particularly cultural and heritage tourism, and its role in showcasing a nation's history. Task 1 addresses political and social dimensions, conflicts, and the need for governmental intervention to improve the tourism sector. Task 2 analyzes the British Museum and the Victoria and Albert Museum, detailing their visitor profiles and educational roles. Task 3 and 4, which are covered in a leaflet, explore marketing and promotional strategies, including pre-arrival, arrival, and post-visit approaches using various media. The conclusion emphasizes the significance of protecting heritage and culture for economic growth and tourist satisfaction, highlighting Barcelona's and Venice's status as major tourist destinations and the importance of sustainable management practices. The report also includes references to relevant books and journals.

Heritage and Cultural Tourism
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 ..........................................................................................................................................3
1.2 ..........................................................................................................................................3
TASK 2............................................................................................................................................4
2.1 ..........................................................................................................................................4
TASK 3............................................................................................................................................5
3.1...........................................................................................................................................5
3.2...........................................................................................................................................5
TASK 4............................................................................................................................................5
4.1...........................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Travel and tourism is fast growing sector overall the world (Ashworth and
Larkham,2013). People who loves to travelling are spending their hard earned money in
travelling and exploring new places. This provides variety of adventures travelling like education
tour, business tour for meeting and conferences, it sometimes for exploring historical places,
foreign countries tour, travelling for fun. Cultural and heritage help play important role in
explaining history of particular nation if a person want to known that than they can visit
particular country. This project is supported on the culture and touristy managing of Barcelona
(Spain) and Venice (Italy) in both of these countries heritage and tourism became necessary.
Below discussed all the methods and tools help in exploring traveling and touristy.
TASK 1
1.1
Covered in Poster
1.2
Tourism is includes several dimensions that consider social, political, biophysical and
ecological (Raj and Griffin, 2015). Which provide support to natural and cultural exercise.
Political factor is wide and it may create conflict within two legal bodies due to lack of
presentation and campaign. For this issue government have to take some major steps so their
will be enhancement and improvement of tourist sector. Antecedence of this sector is to remove
unfriendliness rapprochement within 2 nations Venice and Barcelona . It has the initial
approaching which has taken topographic point in assemblage selected team, halfway. Because
Effective leading assist in processing optimistic attribute which may be aid in modifying.
Barcelona need proper management and too claim to pick out upgraded or latest technologies ,
equipment and method with effectual and prompt thinking. When there is conflict between two
countries mainly population of that particular nation suffer a lot and for removing this major
step is taken by government.
Prime battle is that there are nominal amount of demonstration and origin done by
Spain government and they necessitate to resolved this properly (Timothy,2011). people of that

city consider that structure will modify and give sizeable problem on the formal construction of
the places and it straight away gives effect on the USP( unique selling price) of the nation.
Natural resources and wildlife is important because they enhance natural beauty of country but
Barcelona is lacking behind in conserving and protecting all these of their particular area.
Therefore, this leads in preparation of several preservation policies and formation of sanctuaries
and national parks which help in maintain natural resources (Blumenfield and Silverman, 2013).
Authorities are now centring on breakdown the conflict and legal bodies are also preparation to
invest some good sum for these locations in order to pull or attract huge amount of tourist for
the upcoming time period.
TASK 2
2.1
British Museum- This museum was established in 1753 located at Great Russell Streat
London, WC1B, United Kingdom (Rizzo Keitumetse, 2011). British Museum is non-
departmental public body sponsored by Administrative district for Digital, culture, Media and
sport through three years financial support statement. It have huge collection of world art and
artifacts as well it is free for all the visitors no money is charging for entry. There are several
people who visit this museum are student, media, scientist, family and children. Where students
come with the motive of education they explore such places to knowing their history and
enhance their knowledge. If family are visiting British museum then their main motive is to
enjoy that place by clicking images, seeing variety of artefacts and many more. Although beauty
of the same museum attract tourist towards it. Media which is important for every kind of sector
purpose of visiting museum for media is to show it no television and render information to
people about its beauty (Little, 2012). The same process help in render information to those
people who are not able to visit such places.
Victoria and Albert Museum- Is the world' s largest museum of decorative art and
design, permanent collection of housing it was over 2.3 million. This museum was founded in
1852 and its name was putted on the name of Queen Victoria and Prince Albert (Cuccia and
Rizzo,2011). Location of the same is Cromwell Road London SW7, United Kingdom.
Respective V&A don't have its any museum or galleries outside the London. They organist

several events and exhibition related to historical things or for encouraging talent of population
that particular area (Agnoletti,2014). Visitors of this museum are given below:-
 Students: these can be school group for providing education Sackler education suite,
taken two lower floors Henry Cole Wing which was opened in 2008. which includes
room lectures and these are available when there is holiday of schools.
 Scientist: main motive of scientist for visiting such places are research which can be
related to the history of that particular country (Swensen, Jerpåsen, Sæter and
Tveit,2013). It help in exploring several new things which is related to historical places of
united kingdom.
TASK 3
3.1
Covered in Leaflet
3.2
Covered in Leaflet
TASK 4
4.1
There are various way as well as media are available which is utilized by business to
explain necessary concepts (Fassoulas, Mouriki, Dimitriou-Nikolakis and Iliopoulos, 2012).
Represent is important in three different steps in the context of cultural domain. Some are given
below: Before Arrival time: In this period, customers can be attracted by blogs place, posters,
promotion, pictures at various points that involve country sites, social sites etc. At Arrival time: They mainly posters, broaches and templates that aid in pulling higher
consumers as well as give all useful information regarding popular places. After visiting time: At a time of leaving, guides give them with products, gifts, picture to
their customers.
Media and method are used at a museum of British, national Maritime and Queen house
museum

 Guide: At each museum there are guides which give information to their customers about
the places. Events: In United Kingdom, there are various kinds of events which held on daily basis.
In each 90 minutes popular places are display their value in front of public. Exhibition: Museums set up demonstration at different places to provide data as well as
information at a place.
 Printing media: It is an oldest media who showcase information as well as aid in
influencing public.
First explain behind this represent is only to give basic understanding about main places.
British museum as well as queen house choose diverse approaches which help in increasing
along with rendering their education in a mix of art, drama, label, signs etc.
CONCLUSION
As per the above discussion it has been concluded that, heritage and culture should be
protected so their will be growth in economy. Organisation of the same sector play important
role in identifying demand and desires of several tourist who come from different countries for
travelling or exploring places. Barcelona was 20th most visited place in the world and 50th city in
Europe after Paris, London, Rome etc. along with this it is consider as safest city in world at 15th
number. Whereas on the other hand, Venice is important tourist destination famous for it
celebrated art and architecture as well up to 60,000 tourist visit per day according to the data of
2017.

REFERENCES
Books and Journals
Ashworth, G. and Larkham, P. eds., 2013. Building a new heritage (RLE Tourism). Routledge.
Raj, R. and Griffin, K. A. eds., 2015. Religious tourism and pilgrimage management: An
international perspective. CABI.
Timothy, D. J., 2011. Cultural heritage and tourism: An introduction. Channel View
Publications.
Blumenfield, T. and Silverman, H. eds., 2013. Cultural heritage politics in China. Springer
Science & Business Media.
Rizzo Keitumetse, S. O., 2011. Sustainable development and cultural heritage management in
Botswana: Towards sustainable communities. Sustainable development. 19(1).pp.49-59.
Little, B. J., 2012. Public benefits of public archaeology. In The Oxford handbook of public
archaeology.
Cuccia, T. and Rizzo, I., 2011. Tourism seasonality in cultural destinations: Empirical evidence
from Sicily. Tourism Management.32(3), pp.589-595.
Agnoletti, M., 2014. Rural landscape, nature conservation and culture: Some notes on research
trends and management approaches from a (southern) European perspective. Landscape
and Urban Planning. 126. pp.66-73.
Swensen, G., Jerpåsen, G. B., Sæter, O. and Tveit, M.S., 2013. Capturing the intangible and
tangible aspects of heritage: Personal versus official perspectives in cultural heritage
management. Landscape Research. 38(2).pp.203-221.
Fassoulas, C., Mouriki, D., Dimitriou-Nikolakis, P. and Iliopoulos, G., 2012. Quantitative
assessment of geotopes as an effective tool for geoheritage management. Geoheritage,
4(3), pp.177-193.