This report delves into the dynamic world of heritage and cultural tourism, exploring its growth, potential conflicts, and effective interpretation methods. It analyzes the development of the industry in the UK, highlighting the interdependence between cultural heritage and tourism. The report examines the challenges of overtourism in Barcelona and Venice, discussing potential solutions for sustainable tourism. It further assesses the purpose of heritage and cultural attractions in meeting the needs of diverse tourists, evaluating the impact of different ownership models on management. The report concludes by exploring various methods and media used for interpretation within the heritage and cultural industry, emphasizing the importance of effective communication for a richer tourist experience.