Heritage and Cultural Tourism Management

This report analyzes the growth and development of the heritage and cultural industry, conflicts in conservation of heritage and cultural resources, purpose of heritage and culture attraction in meeting customer needs, and methods and media used for interpretation within the heritage and cultural industry.

HERITAGE AND
CULTURAL TOURISM
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Growth and development heritage and cultural industry.................................................1
1.2 Conflicts in conservation of heritage and cultural resources............................................1
TASK 2............................................................................................................................................3
2.1 Purpose of heritage and culture attraction in meeting needs of customers......................3
TASK 3............................................................................................................................................5
Covered in Leaflet..................................................................................................................5
TASK 4............................................................................................................................................5
4.1 Methods and media used for interpretation within heritage and cultural industry...........5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
In present time, heritage and culture sector is growing rapidly. Cultural heritage can be
distinguished into various parts, such as natural surroundings, artefacts and so forth. Along with
this, it shows lifestyle, beliefs as well as tradition. In modern era, legacy can be represented in
both form, either tangible or intangible. Tangible comprises buildings and landscape but
intangible consists tradition as well as values and beliefs. Heritage and culture assumes a
prominent role in industry of tourism (Cuccia and Rizzo, 2011). Because numerous individuals
come from their places to explore new spots. Thus, it is must to protect legacy, therefore, people
who come from other country capture good picture of that nation. Main purpose of this report is
to analyse growth as well as development of heritage and cultural industry. Along with this, there
are various unique tools and techniques are using by management in visitor's place, with aid of
this guests can easily understand about culture of that places.
TASK 1
1.1 Growth and development heritage and cultural industry.
Covered in Poster.
1.2 Conflicts in conservation of heritage and cultural resources.
Conflicts in conservation of heritage and cultural resources
Date: 22nd July, 2017
In Tibet, there are various attractive places and unique artful culture as well as religious
sanctuary, which attract several individual towards them. In fact, Tibet is prominent for its
distinctive temples and fabulous religious groups which highlight their capital Lhasa as their
visitor spot and besides consider as a most visited place over the world, yet on account of their
basic greatness Chinese government need to get a couple of changes in the country by
exhibiting various more alterations through abusing natural eminence of most visited venues.
Conflicts happen as there are many modification in Lhasa alluring guest place which
enormously influence lifestyle of whole populace living near to sightseers places (Hartmann,
2014). Chinese administrative body needs to launch hotel through redesigning current old town
zone of Lhasa, which affect lifestyle of domains because of which challenge the Chinese
government to protect their town or city from any sort of misuse. In view of the Chinese
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organization conflicts happened and people of Lhasa is prepared to secure their natural radiance
and social resources from get going into disrepair by making snappy exercises and ventures by
using their whole potential and vitality to direct legacy and in addition social assets.
For sure, Chinese government needs to change whole layout of Lhasa by doing
numerous modifications for their favourable position or for business reason which achieved an
occasion of conflicts amongst assembly of Chinese and Lhasa individuals since people living
close by visitor property are especially joined to it (Timothy, 2011). Just Lhasa persons need to
figure out how to direct their religious sanctuaries and in addition points of interest or culture of
their city through challenging Chinese government, as adjustments influence overall city and
extraordinarily impact their present lifestyle and also culture of town.
Temples are sign of past awesome creatures and it symbolize gods creation for
individuals by doing diverse heavenly events. Along with this, whole Tibetan have excessively
trust on temples which are located over there. Along these lines, they never need to destroy
property of haven. Tibetan have to create various more strides and in addition exercises to
protect their legacy and social resources, in light of the fact that these assets are especially
valuable being developed or change of Tibet since they have a critical impact in development of
any country, town or society due to their motivation which may pull in different individuals as
well as ministry body.
Disputes trouble whole country as it disturbed regular life of individuals who are living
there by destructing their brains towards changes as well as guideline perspective of disputes is
to decide most exceedingly terrible condition which may happen, as a result of the Chinese
administrative body by guaranteeing their religious temples, points of interest, social resources
and all natural greatness of Tibet which is outstandingly indispensable for entire Tibet nation
(Jimura, 2011). Every country worship their regular surroundings since it creates a quiet as well
as sound world and society by stirring every person to continue with their life merrily without
doing any disputes which may trouble outer condition. Actually, external magnificence is a
basic asset of the nation which may get thought of various other remote customers that is
fundamental reason, it is indispensable to proportion the legacy and social resources from
getting mishandled by other country or by any part or voyager. It is commitment of Lhasa
society and regulatory body to secure their advantages and also visitors places from other
society by figuring out how to direct social resources.
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China bring success in Tibet and try to become it more modern. Wages of employees are
much efficient and help them to maintain their standard of living. There are various attractive
places in Tibet, which comprises Potala palace and it is much alluring and many visitors attract
towards this place. In country, their railway station is too modern as well as well designed. It is
not easy to understand language of people in this nation.
TASK 2
2.1 Purpose of heritage and culture attraction in meeting needs of customers.
With a specific end goal to encounter persistent changes in aggregate tourism, it is critical
that attractions of tourism are kept up so they don't loose their appeal as well as significance.
Individuals visit different spots with assortment of goals and reasons in this way their desires
from same place additionally distinctive to a great extent (Wang and Bramwell, 2012). As each
better spot has their own particular explanation, for visit aim behind going to that place likewise
fluctuates which is given underneath:
Education: There are venues which are visited by various guests so as to pick up information as
well as comprehension of specific culture. This can be for an individual or professional
improvement of person or gathering. It is determined that nowadays way of life has changed.
Many learning foundations organizes diverse projects at few chose submits in request to give
useful information to their students. Additionally, it is viewed as that when students visit the spot
personally, it has long term affect on their remembering. For example, Victoria and Albert
Museum sorts out occasions like show dramas and like exercises which assists in building up the
real and genuine photo of the selected place.
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(Source: McManus D., 2017)
Research: It is not much essential that individuals going to better places are moving their only
with the aim behind voyaging yet there are chances when guests visit few chosen places with a
purpose of conducting research (Timothy, 2017). They through their visit go over the analyses
and revelations done by old persons in past. These certainties enable them in finishing their
undertakings as they have to find new innovation to perform similar task doled out. People who
are concerned with doing developments in their set of principles get a kick out of the chance to
travel such places.
(Source: Science museum UK)
Recreation: Not quite the same as above two classifications there is a third assortment of guests
who go with a center rationale of investigating new places. When they travel new spots they
become more acquainted with about new appealing landmarks as well as natural assets. They get
pulled in towards the venues which were not gone to by them earlier and along these lines add up
to visit to such areas gets expanded.
In late circumstance, in contrast with prior circumstances people are occupied where the
extent of amusement is low because of time of deficiency (Ashworth and Page, 2011). Along
these lines, it can be seen that people win progressively and spend all the more in order to get
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entertainment in brief time. In introduce situation, in limited ability to focus and social locales
are taken as great option.
Entertainment: Nowadays it is determined that individuals are extremely occupied and they
don't get enough time for themselves in which they can unwind and feel cheerful. Subsequently,
this has expanded the way of life of moving out from refers to at whatever point they get
possibility. All things considered individuals like going to put where they can chill as well as feel
good. Family excursion is generally seen in this sort of outings and subsequently it is required
that much care is given to the spots where an ever increasing number of guests can come and
make the most of their extra time. Kids get a kick out of the chance to visit places which have
fascinating history and in this way this likewise turns into a motivational factor to take a shot at
the improvement of such destinations (Chiabai, Paskaleva and Lombardi, 2013).
TASK 3
Covered in Leaflet.
TASK 4
4.1 Methods and media used for interpretation within heritage and cultural industry.
Tools and techniques is used by management so that they can increase knowledge of
guests by giving them required thoughts or ideas. It will assist them to get advanced experience
about tourist spot and social sites. Along with this, these places have different symbols, signs,
evidences and so forth. These information as well as signs destructed mind of guest and make
them too curious, as result to, they want to know more about place which they visited. Generally,
fundamental aim or purpose of interpretation is to render tourist different experiences, it will
very helpful for them, so that they can comprehend reason behind constitution of site. Actually
legacy industry utilizes the majority of the powerful procedures and strategies for deciphering
the learning by utilizing different devices for instance playing of music, directing different shows
and exercises with excellent and alluring stories of queens and kings for better comprehension
about general social destinations and any traveller place (Keitumetse, 2011). Legacy industry
dependably attempt to pull in their clients by utilizing different alluring topics and thoughts by
confronting different difficulties and hazard at universal level for accomplishment of targets.
Heritage industry dependably believes in creating society oriented arrangements by
giving different offices yet at a high cost and at some point costs are decide on the premise of
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visitor salary gatherings. Aside from this legacy as well as cultural industry are embraced
different essential apparatuses and systems or proper techniques to show signs of improvement
understanding about guest place or locales with the assistance of valuable information and data
(Alberti and Giusti, 2012).
CONCLUSION
As per above mentioned report, it has been concluded that sites of heritage and cultural
assumes a exceptionally prominent role to continue culture of country, tradition, history and so
forth. Every one of these variables makes part of legacy more noteworthy to all natives of nation
and to all visitor who visit better venues throughout the world. In this case achievement of travel
and tourism industry aids business as they are specifically identified with heritage as well as
social locales. That is the reason it is important to maintain unique picture of social and legacy
sites which will draw in numerous guests of world. Since there are numerous guests which will
reach and recognize in view of these locales independent of excitement. For this situation on the
off chance that they can't see genuine picture then they may get demotivated and can hurt
industry. Also, subsequently they may have less appreciation for come in next time. In this
assignment, there is a description of various tools and methods which are using in different
visitors places.
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REFERENCES
Books and Journal:
Alberti, F. G. and Giusti, J. D., 2012. Cultural heritage, tourism and regional competitiveness:
The Motor Valley cluster. City, culture and society. 3(4). pp.261-273.
Ashworth, G. and Page, S. J., 2011. Urban tourism research: Recent progress and current
paradoxes. Tourism Management. 32(1). pp.1-15.
Chiabai, A., Paskaleva, K. and Lombardi, P., 2013. e‐Participation model for sustainable cultural
tourism management: A bottom‐up approach. International journal of tourism research.
15(1). pp.35-51.
Cuccia, T. and Rizzo, I., 2011. Tourism seasonality in cultural destinations: Empirical evidence
from Sicily. Tourism Management. 32(3). pp.589-595.
Hartmann, R., 2014. Dark tourism, thanatourism, and dissonance in heritage tourism
management: new directions in contemporary tourism research. Journal of Heritage
Tourism. 9(2). pp.166-182.
Jimura, T., 2011. The impact of world heritage site designation on local communities–A case
study of Ogimachi, Shirakawa-mura, Japan. Tourism Management. 32(2). pp.288-296.
Keitumetse, S. O., 2011. Sustainable development and cultural heritage management in
Botswana: Towards sustainable communities. Sustainable development. 19(1). pp.49-
59.
Timothy, D. J. ed., 2017. Managing heritage and cultural tourism resources: Critical essays,
Volume one. Routledge.
Timothy, D. J., 2011. Cultural heritage and tourism: An introduction (Vol. 4). Channel View
Publications.
Wang, Y. and Bramwell, B., 2012. Heritage protection and tourism development priorities in
Hangzhou, China: A political economy and governance perspective. Tourism
Management. 33(4). pp.988-998.
Online:
The British Museum. 2017. [Online]. Available through: <http://www.britishmuseum.org/>.
[Accessed on 22nd July 2017].
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