Sustainable Development of Cultural Heritage Sites

The assignment discusses the importance of preserving cultural heritage sites and the need for sustainable development practices to protect these areas. It highlights the role of tourism in promoting these sites, but also notes the potential conflicts between local communities and developers. The document references several academic sources on the topic, including studies on economic valuation of cultural heritage sites and the impact of world heritage site designation on local communities.

Heritage and Cultural
Tourism Management

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1 ........................................................................................................................................1
1.1 Analyse the growth and development of the heritage and cultural industry.........................1
1.2 Discuss potential conflicts in the conservation of heritage and cultural resources ..............1
TASK 2 ...........................................................................................................................................3
2.1 The purpose of heritage and cultural attractions in meeting the needs of different
customers ....................................................................................................................................3
TASK 3............................................................................................................................................5
3.1 Evaluate the impact of different types of ownership on the management............................5
3.2 Analyses roles and responsibilities of organizations in the heritage and cultural industry ..5
TASK 4............................................................................................................................................5
4.1. Evaluate methods and media used for interpretation ..........................................................5
CONCLUSION .........................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Now a days tourism sector is growing at faster rates. The scope of this field is very wide
as many people are attracting to different places. They are very much attracted to the products
and services which they are getting by this sector. There are different services are provided by
this sector by which customers are getting satisfied. There are different clients those who are
travelling for different purposes. In tourism the cultural and heritage is very important concept.
This talk about the tradition of particular country or a place. This are belief, values, norms which
are carried by generation to generations (Ashworth and Page, 2011). This heritage place shows
the past.
Many people are visiting this place because of different reasons some want to explore the
place, some wants to get knowledge and many others. As these are valuable assets that need to
protected in proper manner so that more and more customers can get attracted to it. In this report
analyse of growth and development in heritage and culture has been discuss. The potential
conflicts that can take place in conservation of heritage and cultural resources has been given.
The role of cultural and heritage in attracting the visitors are mention inn is assignment. Different
type of ownership on the management has been describe in this project.
TASK 1
1.1 Analyse the growth and development of the heritage and cultural industry
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HERITAGE
Analysis of growth and development of heritage and cultural industry
INTRODUCTION
Heritage is important factor by which
customers can be attracted. There are
different resources are used in developing
and maintaining these places. This resources
attracted more customers and create the
interaction with people, places and
objectives.
GROWTH AND DEVELOPMENT
The growth and development of these places can be seen in following terms
 Attractive: As the culture and heritage there are many attractive place in world. Like there are
many temples, parks, museums. By this many visitors attract to this places. There is easy
transportation so it is very convenient for the visitor to explore places. These places are having
large contribution in nation and society.
 Natural: The world is having many natural attractions. There are many high breathing teaks,
parks, forest. These sites are very attractive for the people. By this the development is take place
in this sector. In Korean there is theme park which is very attractive.
 Contracted heritage environment: There are many sites which are made by human such as
potable palace in World. This places are having the magnificent architecture. The another one is
Mt. Forest and namtso lake. These places have the variety of attraction and help to develop the
heritage and cultural industry. China is lying second place and Russia at fifth position in the
world.
 Cultural heritage: There are around many places which is related with culture in this world.
These sites show their own culture and heritage. This culture is related to national and regional
customers. Valleys of king symbolise the power. Different places is having their own culture.
There are many museum in UK. Which is related with great history.
Heritage is driver for national and international.
The heritage based tourism is assessed in year
2010. And it was distinguished and £20.6bn.
which is lower than last year. Last year was and
£5.8bn. in 2011 there is 13% ascent in universal
visits. In 2011 it was and £26.4bn. according to
information of 2005-2011 shows that the number
of trip days has been hoped by 47 pc. The
worldwide guest spends 28pc between 2007-
2011.
MAJOR EVENTS
There are many events that are taking place in
world wide. Such as Butter lantern festival, Sagar
dawa festival, Bathing festival, Horse racing
festival, Olympic games. In this different people
from different places. These all are the events by
which more tourism are attracted. Many people
take participant in these festivals and exploring
new culture and traditional. These factor are
Timeline of heritage and culture
There are different kind of attempts that are
made so that development can take place.
Heritage and cultural need to protected properly
so that future generation also can have them.
All the resources should be use in proper
manner. By this the number of visitors can be
increased because they are getting new things
GROWTH OF HERITAGE INDUSTRY (Era- 20th Century)
Tibet is largest tourist place in the world. Around 10 million visitors re visiting this place every
year. The most famous place in Tibet to visit is Lhasa. It is a capital of Tibet. This place is
providing the unique combination of monasteries, breadth taking high attitude treks. And
different cultural. There are many home temples, Dalai lama and unique hospitality industry
which attract large number of visitors. As there is large project is taking place by government to
CONCLUSION

1.2 Discuss potential conflicts in the conservation of heritage and cultural resources
Conflict in conversation of cultural and heritage sector
Date: 22- July-2017
There are different kind of conflicts take place in developing tourism industry. These
conflicts can take place between organisation and government. Culture is very dynamic in
nature. It can be change according to different point of view by the different people. China is
facing many difficulties in meeting the customers expectations. Tourism is showing positive
outcome on social tradition. Culture and heritage are the place which attract the clients and by
this government is getting more revenues and income. There are many issues place by
government regrading the Tibet. These issues are regarding the development and advancement
of cultural tourism.
There are many strategies are formulating by this which issues can be resolved and some
good solution can be formulated (Barbieri and Mahoney, 2010). To find of the issues which is
taking places in cultural tourism. It is important to considered two factors. The first one is the
negative factors which are affecting cultural and heritage of country and second one is
generating income by constructing and developing different areas. By which heritage and
cultural can be promoted. This promotion can help in generating the awareness and bring
development in that particular area. By the proper coordination of these two factors the conflicts
can be prevented. The stakeholders also should know about these factors and get well aware
about it so that if any situation is taking place that can be handle in proper manner. Stake
holders refers to Suppliers, customers, government, employees, media and others.
The conflicts regarding the Lhasa paradise resort is identify by the IHG. There are
multiple of projects are started by the government of china so that they can bring the growth and
development. The campaign has been made which is called Free Tibet. This was made
regarding the park and Barakhor town. By this many initiate has been boycott. These people are
working for the projects which are imposed by government for the development. When the
resort is established it can increase the number of visitors as they are getting good
accommodation to stay (Chen and Chen, 2010). So it is Analyse that it have impact on the
culture and heritage of nation. The conflicts arise when the government wants to bring this
resort project because they think they can bring new culture and heritage to country. But the
people of Tibet is not agreed with government. As they are more worried about old heritage of
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Tibet. This two different perceptive tends to generate conflicts. As china people start visiting
Tibet more the language of Tibetan can be vanished. That is why people are afraid about the
future situations.
Tibet people are very much against by this decision of government because they do not
what other cultural to enter into their heritage. In this case the government introducing many
projects in China (Choi and et. al, 2010). These projects can affecting the beauty of Tibet. By
this tourism can also be affected. So government to measure to resolve this problem. The
conflicts between cultural and conservation of heritage are given below.
 Presentation of sites: It is one of the conflicts as nation is not able to present the beauty
of particular place. By this there is less attraction of people. Because of this the
customers are not getting the proper information about the place.
 Threats against the proper growth: As the government decided to bring more projects.
They are not using the updated resources. This may damage the natural beauty of the
place. As beauty is lost the number of visitors can also be reduce.
 Technologies: Technology concept is very important. Government need to use the
updated technology so that the can develop the cultural in positive manner without
harming any natural beauties. The training and development should given to the
employees so that the can manage the visitors and place in proper manner.
 Poor use of land: The government is not doing the proper planning regarding the land
and this tend to reduce the number of visitors. So the measure should be taken so that
customer needs and wants can be fulfilled (Cuccia and Rizzo, 2011).
From my point of view instead of boycott the effective strategies can be made so that
both parties can get equal benefits. By this development of country also take place and the
heritage and cultural should all be maintain. By this more number of visitor can visit the place
and get the new facilities which bring the satisfaction.
TASK 2
2.1 The purpose of heritage and cultural attractions in meeting the needs of different customers
Every year large number of customers visit UK to explore different kind of places. These
place are very famous and they are reasons for which country known for. These places are
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focusing on understanding customers needs and wants. Many of these place are showing the
country heritage and cultural. This history is made by old people and they left for new generation
(Devesa, Laguna and Palacios, 2010). This heritage and culture is fulfilling the needs and wants
of visitors. So it should be maintain in proper way so that regular revenues can be generate and
tourism sector can be grow. Following are two places describe so that objectives can be better
understood.
 Victoria and Albert Museum: This is one of the largest museum in world. It contains
different types of craft and arts and having unique styles. The museum established in
1852. it is having around 405 million items and many more new items are added into it.
The name kept on the queen Victoria and prince Albert. To visit this place customers are
paying large amount. In this 142 galleries are there. Place is well manged and maintain
by communities. They understand customers needs and wants. Visitors get lots of
knowledge by visiting these places. Some of visitors get benefits by spending great time
with friends and families. Many people go their for entertainment.
 British Museum: This is situated in Bloomsbury. museum is having the history arts and
culture. The place is established in 1753. it was the first public Museum. In British
Museum there are many types of items are presented. There is large area is where books
are kept and people study books and like to spend their time. Many people are attracting
to this place (Frey and George, 2010). Books are providing all related information about
museum and also other magazines available which inform visitors about history and
culture which is followed by old people. By this person can enhance their knowledge.
Session of training is also conducted as it made several contact with different institutes.
I visited British museum last week. The museum make me feel good. It gives happiness
by seeing many beautiful things over there. I get lot of information about history. Many beautiful
galleries are there to explore. Museum provide inspiration by connecting very innovative
persons. I had spent great time in museum with my family and friends. I met very interesting
people over there those who have lots of knowledge about history. Overall it was very good
experiences.
Purpose of Cultural and heritage
 Education: The main purpose is to generate information and education about heritage and
culture related to nation. The visitor gets a very good experiences as they are getting
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chance to know about country history and new things about past. In current scenario the
student is having less knowledge so they need to take at these places.
 Research: There are many student those who visit these places so get the deep knowledge
about these places. This study can be related to tradition, culture and heritage of country.
 Entertainment: Many people travel for their enjoyment. Entertainment is their main
purpose of traveling. They want to spend their leisure time so because of that they travel
with their family and friends.
 Recreation: This place help people to recreate better life. As people are having very busy
schedule. They do not get enough time for themselves. This places are providing better
living (Hayllar, Griffin and Edwards, 2010.).
There are different needs by different people visiting in museums. Like student are
visiting museum for getting education. Scientists visit museum to do research. Family and
friends visit museum for entertainment. Os by that their needs are fulfill. Like scientist find lots
of data by which they can innovate something new. Student learn many things and they can use it
for their education purpose.
Types Of Tourist
There are different type of tourist are there. These visitors are having their different
motives and aims to visit sites. Following are different kind of clients.
 Students: Students are one type of visitors to visit these sites. As these places are
giving lot of knowledge and information (Hjalager, 2010). It help student to enhance
their skills. Student comes to know about the history, culture of earlier people.
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 Scientist: To invent new things scientists also visit these places. So that they get new
ideas and knowledge to create something new.
 Families: Many families with their children to have fun at these sites. The families
can be participating in different activities which is conducted at these sites. They get
knowledge. They can also visit many galleries and arts.
TASK 3
3.1 Evaluate the impact of different types of ownership on the management
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Source 1: Student visiting British Museum,
2016

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3.2 Analyses roles and responsibilities of organizations in the heritage and cultural industry
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TASK 4
4.1. Evaluate methods and media used for interpretation
Cultural Industry For Tourists
State and Govt. uses various approaches in order to promote and present their heritage and
culture to world . They use techniques and mode of media to represent themselves and informing
tourist about regarding heritage and tradition (Jimura, 2011). Let's take an Example of Victoria
and Albert Museum. V & A (Victoria and Albert) museum employees various advertisement and
information interpretation approaches to reach their target audience. These techniques include
Thematic stories, theatre, classical musical concerts, signs, marque, digital touchscreen KIOSKS,
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brochures, Pamphlet and handbook and other techniques. This dispense an over all concept of
V& K museum.
Tourists find drama and musical programmes effective and entertaining. By those theatre
drama and thematic stories, V&k Museum depicts tales, antic history and historic collection to
inform and educate visitors about those things. People will get an idea in their mind about their
heritage and culture by watching these and will be entrained at the time. Heritage and culture
authority department take help from wide range of media coverage on a broad level in respect of
broadcast their culture in different countries to get the attention of travellers. Victoria & Albert
Museum provide different technology tools to potential visitors and others. Instead of these,
historic documentaries on V&K museum is played in official places and museums to introduce
with information that visitor didn't know about V & K Museum (Keitumetse, 2011).
Victoria & Albert Museum displays advertisement indifferent blogs, magazines,
newspapers and websites which enables a brief concept of V & K museum; its idea, history and
places to explore bringing curiosity to explore more and learn more. Tourist guides which can
found in all heritage and cultural places informing people about related places and histories of
the historic sites. These guys are usually are local serving and hired by Govt. and organisation.
Hoardings, signboards also providing an idea and description about historic place and
their effective monuments and buildings placed at heritage sites and in cities. Documentaries,
T.V., broadcasts and Short Films engage their sights making visitors curious to visit Victorious
and Albert Museum destinations. Theses documentaries usually broadcast at city screen, on
T.V. , you tube, social Media, and other sites on online media where people can easily access
information.
Print article in newspapers, Magazines, regional papers, books are fastest source of
information. World's popular magazines generally publishes some articles Victoria and Albert's
museum example on the Golden jubilee of Queen, Victoria and Albert Museum was renovated
with other London heritage and cultural palaces (Loulanski and Loulanski, 2011). These places
were all over the media including print and Broadcast media to present beauty and fresh city.
Majorly Govt. and private organization organize events and campaigns behalf V & K
museum and other heritage cultural places to promote them. Also they hire advertising and PR
brands to maintain their tourism activity and brands who take V &K museum an example of-
tourism palaces in London and why tourist should visit this. They broadcast these detail wildly
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and specific information with different entertaining photos and video of places and people
enjoying, lauding and excited on these places (Poria, Reichel and Cohen, 2013). Information
Technology is main tool of information and advertisement like e-book, KIOSKS etc.
CONCLUSION
The heritage and culture is very important aspect of tourism. Many visitors visit the
different places because of different reasons. It is very important to protect these areas so that
safety should be maintain of visitors and country both. The development take place regularly to
these areas. So that more and more customers could attract to this places. There are many issues
take place while developing take place because local people do not want to lose their old heritage
and culture. So this conflicts can be solved by agreeing on particular thing so that proper
development can take place without damaging the natural beauty.
REFERENCES
Books and journals
Ashworth, G. and Page, S. J., 2011. Urban tourism research: Recent progress and current
paradoxes. Tourism Management. 32(1). pp.1-15.
Barbieri, C. and Mahoney, E., 2010. Cultural tourism behaviour and preferences among the live‐
performing arts audience: an application of the univorous–omnivorous framework.
International Journal of Tourism Research. 12(5). pp.481-496.
Chen, C. F. and Chen, F. S., 2010. Experience quality, perceived value, satisfaction and
behavioral intentions for heritage tourists. Tourism management. 31(1). pp.29-35.
Choi, A. S., and et. al., 2010. Economic valuation of cultural heritage sites: A choice modeling
approach. Tourism Management. 31(2). pp.213-220.
Cuccia, T. and Rizzo, I., 2011. Tourism seasonality in cultural destinations: Empirical evidence
from Sicily. Tourism Management. 32(3). pp.589-595.
Devesa, M., Laguna, M. and Palacios, A., 2010. The role of motivation in visitor satisfaction:
Empirical evidence in rural tourism. Tourism management. 31(4). pp.547-552.
Frey, N. and George, R., 2010. Responsible tourism management: The missing link between
business owners' attitudes and behaviour in the Cape Town tourism industry. Tourism
management. 31(5). pp.621-628.
Hayllar, B., Griffin, T. and Edwards, D., 2010. City Spaces-Tourist Places. Routledge.
Hjalager, A. M., 2010. A review of innovation research in tourism. Tourism management.
31(1). pp.1-12.
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