Heritage and Cultural Tourism Management

This report discusses the importance of heritage and cultural attractions in the tourism industry, conflicts in conservation, and the purpose of these attractions in meeting the needs of different customers. It also explores the role of various stakeholders in the development of heritage sites and the impact of tourism on cultural and heritage resources. The report focuses on the case study of Lhasa city in Tibet and its cultural and religious significance. The document type is a report and the assignment type is a research paper.

Heritage and Cultural
Tourism Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 COVERED IN POSTER.......................................................................................................1
1.2 Conflicts in conservation of heritage and cultural resources................................................3
Conflicts in conservation.............................................................................................................4
TASK 2............................................................................................................................................6
2.1 Purpose of heritage and cultural attractions in meeting the needs of different customers....6
TASK 3............................................................................................................................................9
COVERED IN LEAFLET..........................................................................................................9
TASK 4............................................................................................................................................9
4.1 Media used in interpretation of heritage and cultural industry.............................................9
........................................................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The inherited pride of country from heritage and ethnic development is an important
aspects for success of travel and tourism. Heritage is the something which is inherited from past
as a pride for country. The heritage can be constructed, natural or cultural. The cultural heritage
is the beliefs, customs that are the reason for pride in England. The UK country is full of many
heritage sites. There are many forts, castles, monuments, cultural heritage in country. There are
many museums constructed in order to preserving heritage and cultural beliefs. The various
ownership contribute differently in maintaining heritage in country tourism sector (Alberti and
Giusti, 2012). The government is the main regulatory body who engaged in maintaining and
controlling sustainable development of cultural heritage of country. Lhasa city is developed
through growth of travel and tourism sector by preserving variety of culture and heritage sites of
city. The city is having high number of theme based park, buildings to attract more tourism from
all over the world.
In this particular report various heritage and its value in development of travel and
tourism sector is discussed. Role of different organisation in development of heritage and
cultural pride of country is also discussed in report. This report also discuss about outcome of
contrary possession on the development of inheritance pride in country.
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TASK 1
1.1 COVERED IN POSTER.
1.2 Conflicts in conservation of heritage and cultural resources.
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Conflicts in conservation
BY- XYZ
DATE- 22 July, 2017
Lhasa has great development history of heritage and culture. Lhasa is capital of Tibet. Tibet is
also known as Tibet autonomous Region (TAR) belongs to people's republic of China. Lhasa is
located on 'Tibetan Plateau' is rated as second highest populated city. This growth in population
seen after the Xining. The Lhasa city is elevated about 3490 metres from the sea level. This is
one of the highest city across the globe. The particular city is having many cultural suites like
temples and other historical building. The city is visited by approximately 10 million visitors
annually. In middle of 17th century the Lhasa tourism shown an directive nature towards the
pilgrimage places. This city is motivating Buddhism in Tibet. This particular city is having
great religious history with development of new cultural believes in country. The increase in
cultural beliefs leads to local people to be engaged in making travel of these religious places
located in Tibetan plateau like Jokhang, Dalai Lama Temple etc. This high numbers of visitors
activity brings an economic growth in country and helps the government in providing basic
facilities in the cultural location and also invest in development of suitability of heritage sites.
This will ultimately influence other country visitors to be involved in availing travel and
tourism services of the Tibet in order to visit these religious places in Lhasa. City is having
various important Buddhist sites namely, Norbulingka palaces, Potala Palace which attracts
largely the various from worldwide. While assessing the respective conflicts the most important
in preservation of the resources of cultural development are 2 essential prospect which are
needs consideration from authorities of travel and tourism and government.
 The amount of profit gained from tourism industry through development of culture and
heritage of location. The cultural development will attract more and more visitors
toward the location that wool contribute in economic growth of country ultimately. This
revenue organisation will help the government for development of these sites and
making available luxurious facility in location.
 The negative impact of increased tourists activity in the historic of cultural and heritage
located sites of country. The increased population in these site affects the sustainable
development of cultural sites. The natural environment of these sites is also affected
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adversely by increased tourism activity in industry.
Thus, the balance between these two aspects should be maintained so the revenue
generated from the cultural and heritage sites should be utilised in reducing the negative impact
of tourism on the site optimality. This balance helps in effective development of growth and
results in decreasing the ill imapct of overexploitation of sites by the visitors in locations. These
conflicts that affects the tourism development through these religious sites of Lhasa city
affected by the involved stakeholders in the process. the various stakeholders affecting the
development of visitors attraction of Tibet are like government of China, international bodies
regulating tourism internationally, local, national and international tourist, media and private
companies and voluntary trusts working for preservation and conservation of cultural heritage
of historic places and buildings which is inherited from long time period with development of
civilisation and country both. All these works in investigation and collaboration in order to
development these heritage suites effectively. With respect to following case study of Lhasa
city situated on Tibetan plateau, Tibet the different stakeholders identified are the local people,
governance, capitalist, traveller, environment protection regulatory bodies, global organisation
and the tourism bureau.
The possible issues and problems are arisen due to higher involvement of Chinese
governance in development of Lhasa city its its sustaining its cultural heritage and Tibet. These
issues can be recognised from various plans developed by legal authority of China in city of
Lhasa like for example development of a hotel based on specific theme in Lhasa naming ‘Resort
Lhasa Paradise’ an project of Intercontinental Hotels Group (IHG) an private company.
Identification of reconstructional project of Barkhor township. The Chinese government design
for developing theme parkland in outer side of territorial division is subject of discussion as
non governmental body of London and non for profit making structure namely ‘Free Tibet’
organized campaigns to argue and restrict the improvement initiatives defined by the Chinese
governing body.
The most likely reasons that can be behind development of conflict on development of
heritage and cultural growth of Lhasa city by establishing theme park outside the Bhokhara city.
Firstly, Particular explanation for London supported administrative social group ‘Free Tibet’ to
start measures for resisting the ‘Lhasa Paradise Resort’ an unit of international continental
group (ICG) an global based private hotel chain defined that the high budget hotel plan
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neglected the heavy political scene or condition prevailing in the Tibetans livings in the field.
The project of ‘Free Tibet’ determined that organisation of hospitality industry chain is located
some part of 4 kilometres away from Barkhor region is expected to gain the figure of traveller
from China in nation thereby overexploiting or motivating the civilization of Tibet with helps of
travel and tourism sector.
Investigator reviled that, this considered as equilibrium conditions should be kept up
between the operation like overexploitation of the inherited pride form past years and cultural
sites and among the procedure for maintaining the sustainability of the ethics and integration of
inheritance sites of pride for Tibet. With development of this process, it is sensed to develop
and collect higher profit to the local and regional social group living in Tibet as well to the
governance body of the region.
The people of Tibet is fearing that the development will kills the regional cultural values.
So, Tibet is resisting the modern changes. China government is interfering in many aspects fro
development of Tibet. One of the major contribution of China in Tibet growth is establishment
of mineral water factory outside the Lhasa city. This looks people of Tibetan good initiative as
this is providing employment to around 150 person and provide about 491 euros monthly.
Increased tourism in Tibet also highly contribute in growth of the locations, around 600,000
people travel in Lhasa city annually.
TASK 2
2.1 Purpose of heritage and cultural attractions in meeting the needs of different customers
The Visitors from United Kingdom for accomplishing the aim of travelling and they visit
various historical, natural, heritage spots and the cultural. These all are the attractive destination
place but most of the tourists visit for the different reasons and the purpose of all tourists are not
same. To safeguarding the different cultural and heritage place is very hard. People coming from
the different countries and the different cities to travel all heritage, natural and cultural attraction
places and they spend their time and also the money (Ashworth and Page, 2011). In United
Kingdom country,there is a science museum and the main objective behind developing this
museum is to protecting the changes which is related with the science and also taking place the
inventions in country. From period of time it has been determined that cultural and heritage
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business enterprise has centred on pulling traveller to different locations that has great historical
and cultural indication of human beings. In sector of travel industry, the purpose of inherited
pride and ethnic locations is of huge value as the social and inherited pride of country helps in
maintaining, regulating and conserving the custom, civilization, morals, norms and nature of the
group related with the limited civilization and heritage locations. The various goals
accomplished by the cultural and heritage visitors locations are increased hence forward. The
heritage and cultural destination places meets with the requirements of tourists in the various
ways. There are some points in which mentioned about the purposes:
Education- Some of the tourists are visit for education purpose to get the more
knowledge about the cultural and heritage attractive places for the personal interest and also for
the academic learning. Now at this present time, there are different educational institutes which
provides education programmes related to visitor attractions (Yeoman and et. al., 2012). In
United States, there are two famous museums Albert museum and the Victoria that conduct the
various types of educational policies and programmes with the help of Labels, Drama, thematic
stories, signs these all are helpful in showing the true view of these two museums to the visitors.
The ethical and heritage particular location are detected to have large measure of learning worth.
Thus, the traveller that initiate a tour to these locations are deprived with information and data
that is serving for both upcoming theoretical project and individual experiences.
Many establishment offers higher education render or create learning journey or pleasure
trip with the goal of introduce the pupil with the high knowledge and subject matter given by the
inheritance pride locations. It was detected that ‘Victoria and Albert Museum’ proceeds
following procedure for organising diverse learning events in kind of thematic stories, dramatic
play, show to answer necessities of traveller which keep data i.e. intent to given to traveller.
Constituent to this British Museum furnish full chances of acquisition through different classes
of study planned by museum for arts and cultural events prospects.
Research- Some of the tourists visit different attraction places for the purpose of research
(Ashworth and Larkham, 2013). The science museum of United Kingdom protecting and there
are many inventions taken place. The main objective of aim of this famous museum is laser harp,
lie detectors and many more. The tourists have permission to do the experiment on this museum
which is helpful in learning the new thing. With the help of research, most of the tourists find the
new and unique things. The tourists or visitors who are very much interested in technology and
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sciences, they all are taken very much interest for these types of destination places and the
museums. Many students are take interest in research programme for searching new things,
information and the data.
Entertainment- Some people love travelling and also take interest in travelling the
different places or destination. The natural, cultural and the heritage destination places are the
main source of entertainment (Chiabai, Paskaleva and Lombardi, 2013). Tourists going to the
many destinations only for enjoying and to see the creativity and innovation of the heritage,
cultural as well as the natural attraction places. Now at this present time period, women generate
the interest in travelling and also spend time in visiting different visitor attraction. The location
has heritage value along with cultural value which are sensed as large beginning of amusement
and recreation of the traveller and visitant project travel or visit the social and cultural visitors
attraction. By these plans of tour for such these locations holidaymaker amused through
engaging themselves in recreational activities because they are capable in accomplishing
experience which observed by them likely in movies. British museum planned diverse museum
action and event that make tour to museum for fascinating enchanting activities. Moreover, this
determined various illustrious like the British museum and the Victoria and Albert Museum
furnish amusement and recreation artefact by engaging in purchasing and showing inside the
museum.
Recreation- Now a days, people are more busy in their life as comparison to the past life,
where the range of recreation are due to the less of time (Cuccia, and Rizzo, 2011). These types
of people invest their money to recreation and also want to earn from it. They want to do
recreation with in a minimum time period. In this minimum period of time, the cultural and
heritage destination places are the best option or can say choice.
Historical importance- As inheritance pride and ethnic locations of UK has important art
and social value hence traveller and visitant are full of privilege, knowing and exploring the
ancient inheritance and the responsibility performed by cultural land which in the livings of
citizen from overtime and person lives years ago. Furthermore, the traveller utilize a thought of
long-time academic information looks in practical experience in kind of inheritance pride of
locations.
Sense of Unity: From regulation of inherited pride from heritage location is awareness of
integrity is developed in relation to helps group related various organization to link with 1 other
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which develop assorted inheritance of pride of civilization (Timothy, 2011). In addition to this,
protection and conservation of the heritage location in return to develop it as a visitors attractions
helps in developing a relation to the missing custom and culture developed by human beings in
ancient time. It is essential to keep the ethnic and heritage recognition for the intention of
conserving the history and develop a feeling of connection and relationship among the people.
From the protection of the inheritance and ethnic sites this provides different necessity for
consumers and traveller as this develop data on the organised events interpreted in sites from
ancient times.
British museum is having great collection of cultural and heritage objects of Egypt,
Rome, Greece located in London. During my visit I observed that approximately 8 million
objects preserving heritage of countries. I observed that British museum is experiencing new
cultures by tourist which are interested in enhancing their knowledge about development of
civilization in countries. Victoria and Albert museum is having great collection of architecture. I
have observed huge numbers of tourist are visiting these places to enhance their knowledge abut
different architectural forms.
TASK 3
COVERED IN LEAFLET.
TASK 4
4.1 Media used in interpretation of heritage and cultural industry.
In order to accomplish objective related growing and increasing ethnic or heritage
industry is essential to explain outcome and the satisfaction of the traveller’ planning a journey
to the cultural sites which is a reason of pride for country. The interpretive actions that are
developed by the heritage industries in relation to assess the conceptualization of the
holidaymaker or the visitant (Wang et al. 2012, ). Far from that, for developing essential
measures the objectives or goals of a business organisation at rising the installation given by the
firm. Like for an example, improvement of specific packages or particular destination places in
result to that increasing visitors satisfaction while travelling the ethical or any heritage
destination places (Stylianou-Lambert, 2011). It is determined that governing authority of
country and non governing agencies utilize various conceptualization in relation to on-site
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actions, audio-visual presentations, catalogue, synergistic technical aids for explanation of
experiences of tourists and foster growth and productivity.
The British museum is one of the most visited destination by tourist of London. Around
6,820,686 of visitors are engaged in exploring the the preserved cultural values of London.
Egypt, Greek in British museum in 2015. This tourist attraction is ranked at first position at
national level and raked 5th position globally.
Source 1: CHRIS KITCHING FOR MAILONLINE. 2016
The Victoria and Albert museum is visited by students of architecture science and fashion
designer. This is the hub of objects and architectures that helps in enhancing the knowledge of
visitors largely. Friday Late of 2014 an sound it out night is visited by approximately 5418
travellers in order to explore the relationship of lights, music and architecture.
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Source 2: Chris Warsop. 2014
CONCLUSION
It can be concluded from about report, that cultural heritage of the country should be
protected. Travel and tourism industry engaged in earning high amount revenue and contribute
highly in economic growth of UK. Lhasa city is developed nearby Dalai lama temple which is an
main visitors attractions for tourist in Tibet. Appropriately 10 million people visit Tibet yearly.
The reason behind travel activity can be interests, cultural variety etc. Customers have various
expectation from the destination and heritage and culture of site that should be accomplished
effectively in order top enhance tourism activity in region. Government is significantly engaged
in development of inherited pride of sites in country for protection historic growth of civilisation.
Cities are facing high conflict in conservation of heritage and cultural development. The heritage
of natural destination should be sustainable developed. The England Heritage is an charity group
engaged in preservation of historic buildings, monasteries of England in order to enhance the
pride if country through these inheritance and cultural sites.
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REFERENCES
Books and Journal
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paradoxes.Tourism Management.32(1). pp.1-15.
Chiabai, A., Paskaleva, K and Lombardi, P., 2013. e‐Participation model for sustainable cultural
tourism management: A bottom‐up approach.International journal of tourism
research.15(1). pp.35-51.
Cuccia, T. and Rizzo, I., 2011. Tourism seasonality in cultural destinations: Empirical evidence
from Sicily.Tourism Management.32(3). pp.589-595.
Hartmann, R., 2014. Dark tourism, thanatourism, and dissonance in heritage tourism
management: new directions in contemporary tourism research.Journal of Heritage
Tourism.9(2). pp.166-182.
Keitumetse, S.O., 2011. Sustainable development and cultural heritage management in
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Loulanski, T and Loulanski, V., 2011. The sustainable integration of cultural heritage and
tourism: a meta-study.Journal of Sustainable Tourism.19(7). pp.837-862.
Lynch, M.F and et. al., 2011. The demand for Mi’kmaw cultural tourism: Tourist
perspectives.Tourism Management.32(5). pp.977-986.
Poria, Y., Reichel, A and Cohen, R., 2013. Tourists perceptions of World Heritage Site and its
designation.Tourism Management.35. pp.272-274.
Raj, R and Griffin, K.A. eds., 2015.Religious tourism and pilgrimage management: An
international perspective. Cabi.
Salazar, N.B., 2012. Community-based cultural tourism: issues, threats and opportunities.
Journal of Sustainable Tourism.20(1). pp.9-22.
Stylianou-Lambert, T., 2011. Gazing from home: Cultural tourism and art museums. Annals of
Tourism Research.38(2). pp.403-421.
Su, B., 2011. Rural tourism in China.Tourism Management.32(6). pp.1438-1441.
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Timothy, D.J. ed., 2017.Managing heritage and cultural tourism resources: Critical essays,
Volume one. Routledge.
Timothy, D.J., 2011. Cultural heritage and tourism: An introduction(Vol. 4). Channel View
Publications.
Yeoman, I and et. al., 2012.Festival and events management. Routledge.
Online
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late-sound-it-out-boiler-room-reflections>. [Accessed on 22nd July 2017].
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<http://www.dailymail.co.uk/travel/travel_news/article-3479238/British-Museum-
remains-UK-s-popular-tourist-attraction.html>. [Accessed on 22nd July 2017].
What is Heritage Tourism?. 2017. [Online]. Available through:
<http://coloradopreservation.org/faqs/what-is-heritage-tourism/>. [Accessed on 22nd
July 2017].
What is Heritage Tourism?. 2017. [Online]. Available through:
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2017].
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