Heritage and Cultural Tourism Management

This document discusses the importance of heritage and cultural management in the tourism industry. It covers topics such as conservation of heritage and natural resources, the purpose of heritage and culture in meeting the needs of different customers, the impact of different types of ownership on management, and the roles and responsibilities of organizations in culture and heritage. The document also provides examples of famous heritage sites in the UK.

Heritage and Cultural
Tourism Management.

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1...........................................................................................................................................3
Covered in PPT.......................................................................................................................3
1.2 Conservation of Heritage and natural resources...............................................................3
TASK 2............................................................................................................................................5
2.1 Purpose of heritage and culture in meeting the needs of different customers..................5
TASK 3............................................................................................................................................7
3.1 Impact of different type of ownership on management in context of topic.....................7
3.2 Roles and responsibility of an organisation in culture and heritage.................................8
TASK 4..........................................................................................................................................10
4.1 Interpretation of media and method of heritage and culture industry for tourist...........10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Heritage and cultural management is the important element for the tourism industry. It is
vocation and to mange the cultural heritage. It is mainly concerned with identification,
maintenance and preservation of cultural heritage. Intangible aspects of heritage are also
considered as traditional ways, language and culture. It is required to maintain the heritage at the
destination so that more and more tourism can be attracted toward the destination. It is required
to have the cultural activities because tourist are more attracted toward the destination where any
cultural activity is famous (Richards and Munsters, 2010).
This sector contributes more revenue for the government. It is required to maintain the culture
and to secure from the other development. It helps to attract more and more tourist toward the
destination. The government provides aid to this sector because this sector not only contribute to
the revenue but also to the foreign currency reserve. The heritage that are in the state and country
require regular maintenance so that tourist can get actual view of the tradition of the place. It
helps to attract large number of tourist at the destination. Sometime, tourist are more attracted
toward the tradition and they come to visit just to know more about that tradition and culture.
TASK 1
1.1
Covered in PPT.
1.2 Conservation of Heritage and natural resources.
Conversion of heritage and natural resources
Date: 22.05.2017
By: XYZ
The conservation and the preservation of the cultural and the heritage resources includes the
protection and the restoration of the value of the resources by applying the different methods
that would be useful in keeping the resources protected as they were in earlier conditions and
thus they can be protected for long term (Richards and Munsters, 2010). The conservation and
the protection of the resources are concerned with protection of British & V& A museum. The
art and the different type of paintings that are kept in the museum. The care of the museum can

be done by keeping a track on the place where the different items are stored, examination,
documentation and restoration of the resources in the organisations.
The areas and the scope of the conservation of the art and architecture involves the care
and the protection of the working art that is kept in museum. The conservation of the cultural
heritage sites including the broad preservation of the cultural and the historic work that was
done by the people of earlier times. The peoples of earlier times were lover of art and they used
to design different work in the form of painting and scriptures. The conservation of art work
requires the guidelines that are to be followed for the preservation of the works in museum.
Minimal Intervention: There should be minimal intervention in the cultural and the heritage
work.
 Appropriate methods to preserve resources.
 Proper documentation of the art work.
The conservation of the resources is a broad aspect and the citizen and the government
should take measures to protect the work of the older times (Ung and Vong, 2010). The
government should takes action so that the heritage work is not destroyed and it can be kept in
the museum sop that the people of the present time can see the work of the people of past the
way they used to design the different scriptures, The art they used in drawing the pictures by
applying their own minds as there were no technology that can be used to get the ideas in those
days. The people of older times were very hard working. The heritage an the cultural resources
depicts the beauty of the place and thus they should be preserved and taken care so that the
resources will not be destroyed and they can be used effectively and efficiently in the
organisation. The conservation of resources requires that it is the responsibilities of the citizens
that they should not destroy the resources and preserve the resources for the future use. The
British and V& A museum are preserving the work that were done by the people of the older
times so that the present generation can see the hard work and the interest people showed in
building and designing different images in the form of painting (Loulanski and Loulanski,
2011).
The case of Lhasa and Tibet gives an idea about different function that can help in the aspect of
creating a different culture because they have different languages and values as well that tells
about a basic culture. The development takes place that had created a better function. There
was many different cultures and languages that were followed in ancient times. There ancient

articles those which were preserved and kept for the visitors should be taken care so that the
resources used by the ancient times people can be easily reflected.
TASK 2
2.1 Purpose of heritage and culture in meeting the needs of different customers.
Heritage and culture preservation is a task for a government bodies. They are really old
and ancient and their conservation is really hard. So it is a major duty of many government
bodies and organisation of travel and tourism industry to work on the issues. It is difficult to
maintain them in their natural form because to remain them attractive many technologies are
getting use. This lead in making of such heritage thing hard to manage (Timothy, 2011). The
main purpose of heritage and cultural is educate people and aware them about various types rules
and regulations. Organizations have to entertain various types of plans and procedures in order to
aware people about knowledge of heritage and cultural management.
The purpose behind conserving them is to gather large number of tourist and improve an
economic condition of a country. Large number of people come there to see them and take some
knowledge from them. People come from different countries and spend some amount of money
to get insight of such historical places through which they can gain some knowledge from them.
But if they do not get what they really want to see it lead in making a feel of dissatisfaction and
thus lead in make a negative image. There are many visiting sites in UK but some famous
monuments are:
1. British museum: The British museum is located in Bloomsbury, London which signifies
about the human history, art and culture. It was establish in 1753 and still looking new. In
museum there are many ancient things are kept with the purpose of providing knowledge
about British culture and heritage. The main purpose for conserving this heritage property
is just to provide a brief overview about each and every aspect which were taking place in
past. Many visitors visit their to gather the knowledge about British culture and what type
of culture they had in their past (Qu, Kim and Im, 2011).
2. V& A museum: The Victoria&Albert museum is largest museum in world with
decorative arts and designs. It signifies the different type of styles and designs which

were introduce in past. It includes the 4.5 million objects into it which shows the different
culture in their past.
The main reason behind conserving such heritage property is to meet the needs of different
consumers. Variety tourist visit their with different purpose which includes for fun, for
knowledge and just to spent some leisure time with families. So they have to take care about
each level of customer. If government will not lead to focus on visitors it make in create feeling
of dissatisfaction in them and their revisit become impossible.
Different number of customers who visit on such places are as follow:
1. Students: The main purpose of them to visit to such places to gather knowledge and
increase the values of their own. Their visit over on such places in related with their
assignments and school purpose. Only such students are going to visit who have interest
in science based fictions and ancient research which were held in a systematic manner.
An interesting concept of science night helps in attracting large number of tourist get
attracted.
2. Scientists: They visit over British museum and V&A museum with the purpose of
making more and more research. They want to gather relevant information which is
related with their research project.
3. Families with children: Many families have main concern just to spent their quality time
with their children. Their main reason is just to entertain themselves and gather quite
important information for their children.
Hence, all the customers have different needs and demand and it is a compulsory duty of many
organisations to work on these needs and demand. Like for students museum have to cut down
their prices of tickets so large number of students are going to visit their. Another example of
attraction is Science night through which many tourist for example students, scientists etc. visit
their to attain more and more information.
Also these customer purpose behind to visit to V&A museum is to gain more knowledge
about the ancient designs and forms. There are more than 4.5 million objects are over there so it
lead in providing more and more satisfaction to visitors and fulfil their needs in a proper manner.
People who have interest in science and technology visit over on such places through
which their knowledge level get increase. These places are in demand because of the growing era
of modernization. Hence, every person have different interest to visit on such destinations. So

their conservation is necessary and leads in getting more and more tourism in United Kingdom
(Loulanski and Loulanski, 2011).
TASK 3
3.1 Impact of different type of ownership on management in context of topic.
Travel and tourism department have the vast impact of growth and is consider as one of
the most profit earning industry than others. This become possible due to increment in earning
capacity of an individual as well as their standard of living also get improved.
Many organisations are working in this sector which are known as the different name
which are tour operators, accommodate etc. all of them have a major concern which is profit
earning.
As per the discussion it is clearly identify that tourism sector is one of the most fast
growing and profit generating sector. This task become possible with the help of beautiful tourist
sights and vast expansion of culture. So many private organisations jumped into this process for
making their business successful and generate more and more profit.
But the major issue is that heritages are in the hand of government and these private firms
do not have any right over there (Kolar and Zabkar, 2010). Along with this many monuments are
already kept by NGO's. But still some heritage properties are in sight of private sectors who are
least bothered about to conserving these property and focus more and more on generating profit.
So this lead in making the ownership of these projects into different hands which are as follow:
1. Public: These are the government control departments who are working for the authority
and promote such type of techniques through which tourist become aware about each
fact(Jimura, 2011). Their main focus is to conserve these sites and educate the people
about do's and don't while visiting such sites. National trust and Woodland trust are the
two public organisation who help in developing these sites. Increase in tourist leads to
rise in generating more and more revenue which further help in providing strength to
state and promote in taking care of these heritage sites.
2. Private: They are generally owned by private organisations with the only objectives is to
earn and generate more profit by preserving these sites. For this concern they adopt
different number of techniques like marketing, advertising etc. All these are helpful for
them, in making aware about such places. Some example of these type of privately

owned organisations are English heritage and Heritage Lottery fund. Hence, all these
entities are working for attracting more and more tourist by providing some entertaining
services to guest. These organisations are worked under boundaries and according to laws
which are formulate by government.
3. Voluntary: These are neither owned by private nor public. They do earn money but not
for the profit purpose but only for the purpose of operating their activities. The charges of
such places which owned by them are nominal in nature but for self sufficiency. These
organisation conduct some programmes through which they educate number of tourist to
do not spoil the nature and environment. Example of some of these voluntary
associations are War memorial trust etc. They are generally working for conserving these
monuments.
All these organisations are working to preserve the heritage and culture which are
represented by these monuments. They all working for different reasons but their motive is same
which is just to conserve these historical sites.
3.2 Roles and responsibility of an organisation in culture and heritage.
Many organisations are already working in conserving the Heritage and historical
monuments of England. Organization that are providing their services in heritage and cultural
activities are more responsible to the maintenance of the heritage. In the present case, English
Heritage and National Trust are responsible to protect the heritage. These organization are
responsible to provide better services to the tourist who are coming to visit the destination so that
more tourist can be attracted toward the destination. It is required for them to make the regular
maintenance of the heritage so that it can attract large number of tourist (Horng and Tsai, 2010).
It is their responsibility to maintain their cultural activities and tradition so that people can more
attract to visit the place.
The main work of these organisation is just to provide security to all the wildlife as well
as all historical places in a proper manner. This is the main reason through which large number
of tourist get attracted. So government and these government bodies have to work on all such
issues which lead in affect the heritage and culture of tourism.
A proper management is compulsory because if it is not going to be held in a proper
manner then a country will going to suffer many problems like fall down in economy. Some of
the major roles and responsibility which are performed by these organisations are as follow:

1. Maintenance of heritage: The main duty which these government bodies have to
perform is to maintain all these historical properties in a proper manner. If they are going
to fail in do so this will directly affect in declining of interest for visiting such places.
Hence if they are going to properly maintain all these places this will directly play a
major role in increase the demand for these sites. As they generate more and more profit
from these places so it is their moral duty to pay some attention towards these historical
places.
2. Protection of cultural activity and tradition: their main rights is also concerned with
all societies which are surrounded these monuments. They have to take some steps
through which they can protect culture of their country. Since their culture is main reason
behind getting large number of tourist (Choi and et. al., 2010). If their culture get extinct
no one will came from other country for insight procedure.
3. Provide appropriate facility at tourist destination:Another major duty which is
performing by these organisation is to provide appropriate facility at tourist destinations.
If visitors found any kind of inconvenience over on such places this will directly going to
affect their satisfaction and their mindset. Once a negative mentality could take place it
leads in declining in demand of these places.
4. Protect the heritage and culture from new technological development: With the
expansion of all new technologies sometimes it is found that culture and heritage is
getting hide behind all of them. So they have to conduct some program and aware themes
through which they can promote awareness for protecting the heritage and culture. This is
one of the most important thing through which historical sites get protected.
5. Funding: They can do lot of fund-raising campaign through which money collection
process get done. This thing get done through various rich and affluent people with the
purpose of maintaining these heritage sites.
6. Advisory and legislative bodies: Along with all such things another main working of
these bodies is to provide adequate guideline of working which is form of advise. They
provide suggestion to public, private and voluntary associations through which improve
in service related acts take place. According to their counsel all of their working get
improved and these heritage sites remain healthy and in their previous nature.

As per the discussion English Heritage and National Trust can provide strength in
preserving all the historical sites in an appropriate manner. Like they can arrange funding
programmes for all government and voluntary bodies. This factor aid them in manage their
working and lead to preserve all these sites in adequate format. Along with all such things they
can conduct awareness related acts for the sites and city. This is one of the most important
responsibility which these organisations have to done.
They have to provide proper facility at tourist spots and also have to provide emergency
facility on such sites. So in any emergency case it aid in providing proper medical, fire etc.
related facility to visitors(Chen and Chen, 2010).
TASK 4
4.1 Interpretation of media and method of heritage and culture industry for tourist.
For effective and better understanding of any tourist spot the main thing which is use n
this concern is the media. Media is medium through which many things get easily
understandable by a person in easy and proper manner. These medium are in form of images,
pictures, graphs etc. all these are helpful for a person who is going to visit some other place.
Some more things which make trips and tourist visit more interesting are stories which
are related with that heritage place. For promoting any UK heritage places and culture the
another best method is social media. It is an effective method through which tourism get
promoted. Some methods & media which are helpful for interpretation of heritage and culture of
British are as follow:
 Images: The images that were captured and are displayed for the tourist plays a very
important role as they reveal the culture heritage and environment in which the older
people live (Boniface, 2013). The images crates a picture in the mind of tourist and this
helps them in revealing the past times where the people enjoyed doing the art work. The
images provides all the important information that a person wants to know thus it can
create a better impact about the work that was done in older time. The social media helps
the people to look at the images of the past times which are located at the different places
without going to that particular place. The British museum and royal academy has
depicted the ancient script and sculptures so that people can have knowledge about the
ancient culture and ancient times.

 Better Guides: The guides who are available at the different heritage locations provide
the information about the different cultures and the traditions that were used in older
times. The guide have knowledge about the particular place and about the work of the
different group of people and the guide charge the tourist about the information he is
giving to the tourist. The social media also act as a guide for the people because the
whole story and pictures are shown to people with the help of media as to make people
about the place of the historical times that can not be the same as the present time
(Ashworth and Larkham, 2013). The guides gives knowledge about the British and royal
museum about the lifestyle and the way of living of ancient time people and how they
used to cook food. There were so many people who use to take care of maharajah and
maharani.
 Signage and Stories: The different signs and the stories about the places that are written
in the stones on the walls help in depicting the story that relates to the particular place
and in this way it helps the tourist to have the proper information about the place. How
the known people of that time survive at those places. The signs depicts the ways to get at
the different places because in the older times the places where the known people like the
Maharajah and the Maharani live covered a huge space. Social media depicts the story
and the pictures about the places and thus people can know about the stories and thus this
helps in increasing the knowledge of the tourist without visiting at those places. The
media depicts about the historical pictures and their related evidence about the place. The
ancient times used sign was made of stones depicting the direction in British and royal
museum.
 Role plays: The role plays that are conducted with the help of the social media helps in
revealing of the information about the place (Alvarez and Korzay, 2011). The media
records all the activities of the older times that are depicted with the help of the role
performance about how the people live in the past times, the way they cook the food, the
different types of the dresses they wear etc. The role plays give a clear picture about the
culture of the past times and this helps in understanding about the difference in cultures
and styles of past and present time (Al-hagla, 2010).Role plays are important part at
British and royal heritage as it depicted the whole lifestyle of people of ancient times.
Role plays give an ides to visitors and an image of ancient times.

 Language: The languages helps in getting the picture about the different type of the
languages that were spoken by the people of older times. The business magazines
provides the information about the historical and the languages that were used in ancient
times. And most importantly technology with the use of audio visual equipments,
interactive.
CONCLUSION
As per the above study it can be concluded that heritage and cultural management is the
important part. It is required to make the regular maintenance of the tourist destination so that
large number of tourist can be attracted toward the destination. It is required to make the focus
that the due to development of urban area and other development in environment, the traditions
of a place is not affected. It is required to secure the tradition so that next generation can get to
know about the culture and tradition of the place. Time to time maintenance of the heritage us
required so that they can last for long time. The government provides helps in monetary term to
this sector so that their regular maintenance can be made. It is the duty of the industry to provide
facility at the destination so that more and more tourist can be attracted.

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