Heritage and Cultural Tourism Management

This report discusses the management of heritage and cultural tourism, focusing on the case of Lhasa, Tibet. It explores the potential conflicts in conservation, the purpose of heritage and culture in meeting customer needs, and the methods and media used for interpretation in this sector. The report also highlights the significance of heritage and culture in attracting visitors and contributing to economic growth.

Heritage and Cultural Tourism
Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 ..........................................................................................................................................1
1.2 Discussing the potential conflicts in conservation of heritage and culture tourism.........1
TASK 2............................................................................................................................................3
2.1 Purpose of heritage and culture in meeting the needs of different customers..................3
TASK 3............................................................................................................................................5
3.1 & 3.2 ................................................................................................................................5
TASK 4............................................................................................................................................5
4.1 Methods and media used for interpretation in heritage and culture tourism....................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Tourism sector is rapid flourishing business in all over the world. This will provide many
types of adventure travelling like fun, travel to foreign countries, educational tours, gathering to
experience the historical sites and business tours. Cultural and heritage places are important for
experience ancient locations and understand their values (Cuccia and Rizzo, 2011). This report is
based on heritage and cultural tourism management in which the case of Lhasa, Tibet where
heritage and culture tourism management became essential. In this report, all the methods and
tools which are used for achieving the desired goals and objectives are discussed.
TASK 1
1.1
1.2 Discussing the potential conflicts in conservation of heritage and culture tourism
Tourism is fouled process which has many various perspectives that includes biophysical,
social, political, economic and ecological which positively supported to cultural and natural
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exercise. Tibet is framed as roof of the world and this will provide offers to the visitors a
collection of mind blowing environment, unique places and attractive locations. Capital of Tibet
is Lhasa and there are more than 10 million visitors come for visit to this country that include
both global and domestic travellers. Potential conflicts has been arises in Lhasa which is Tibet
capital (Alvarez and Korzay, 2011). The largest conflicts is occurs between Chinese
government and Tibet. Now authorities are mainly focus on resolving all necessary conflicts.
Government has plan to invest in approximately $4.3 million in these location which attract
large number of visitors in future time period. In the cultural and heritage tourism sector,
conflict is occurs when people of Lhasa city are leaving that place of its environment problem.
The city people realise that structure will damage and provide big effect on the conventional
building of the places and it directly affects the USP of the country.
Tibet capital which is Lhasa have not tremendous and epicurean monuments but it has attractive
place. People visit here for harmony and relaxation. Lhasa has many places which is famous for
their marvellous locations. Barkhor shopping centre, Dalai Lama's former summer palace,
Potala Palace surrounded by Chakpori Hill in right, Ramocghe temple. The river of Lhasa like
Lake Nmastaso Yangpachen Hot Spring and some other famous places which are offered to the
visitors in Lhasa (Al-hagla, 2010). The weak point for this tourism location is that they have
lack of advertisement, resources and other services. The tourism in Tibet are slightly controlled
and incommodious to gainful and continuously expand business. In 1950, china penetration,
Tibet is closed for outer world and it is opened after 1978. After that, Lhasa has tries to improve
its culture and heritage possession in effective manner. There are many forces which directly
impact on Lhasa city growth and development that deal with many conflicts related to heritage
and culture. The main aim of shopping and conveyance by Muslim minority people such as Han
Chinese, Hui. They are furious people who tired youth and gang women, children and men.
The other major conflicts is that there are lack of presentation and campaign done by
Chinese government and they required to solve it properly. The authorities are not provide
funds for tourism locations and that result visitors are not aware about these places in better
manner. Recently they provided all necessary security services, guide which help in attracting
more travellers towards that famous places (Ung and Vong, 2010). They cannot have latest
techniques and technologies which will aid tourist in suffering situations. The city has not
maintain records of misfortune conditions because lack of methods. Tibet is also growing
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towards modernisation comparative to other countries in the world. Tourism sector is leading
resources which directly collects more funds and foreign currency amount. Ignoring all these
issues government will requires to take corrective steps which help in rapid growth and
development of this industry. The first and foremost step is to remove violence reconciliation
among two countries which are china and Tibetan. It is best approach which take place in
community Elite, midway and also poor level. Effective leadership assist positive abilities
which can help in changing into them. Dalai Lama is the leader who inform and encourage
people for peaceful location (Timothy, 2011). Also authorities required to develop effective
strategies which help in attracting tourism of different locations of the world. Lhasa need better
administration and also they required to adopt advanced techniques and technologies with
effective conception.
TASK 2
2.1 Purpose of heritage and culture in meeting the needs of different customers
This is very challenging task to defend old culture and heritage in proper manner. It has
different type of motive and they usually have some specific component that attracts large
number of visitors towards it (Horng and Tsai, 2010). The heritage and culture play an essential
role for identify the demand and desires of various types of visitors who come from around the
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Illustration 1: British Museum
(Source: British Museum, 2017)

world. In the below, there are two famous and marvellous places of UK which is considered and
also discussed below:
British Museum- It is the museum which is devoted to human chronicle, culture and art
and it is treated as heart of London city (Ashworth and Larkham, 2013). Museum exist more than
8 million physical object aggregation which represent and mentioned the story of presence of
human from starting to the present time period (Jimura, 2011). This is founded in 1753 and it
consist of large collection of physician and scientists whose named are Sir Hans Sioans. There
are many famous places such as Statue of the Nile god Hapy, Mummy of Ginger from Gebelein
and some other locations. In this museum, there is a big library which situated in same building.
In respect of given information, it is shows that museum serving in complete all the necessary
demand and desires of various visitors. Travellers includes children, students, families, youth,
scientists etc. According to the researcher analysis, this museum assist in searching new places
that make particular investigation (Kolar and Zabkar, 2010). Students who studied in art and
literature field, the museum aid them accurate knowledge about heritage chronicle of the UK.
Also it will fulfil needs and demand of families and their children regarding their country past
year of culture in better manner. In the weekend time, visitors who are resident of outside UK
country they are provide entertainment for them. After spending more time in this museum than
they will also identify concealed secrets about United Kingdom in full detailed manner. This will
terminated that, museum help in fulfilling all demand and desires of visitors about culture
history. This is based on heritage culture and also attracts international guest who are come for
seeing historical places.
(Source: Victoria and Albert Museum, 2017)
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Victoria and Albert Museum- It is largest museum of world which is situated in London.
This museum is designed, decorative and collection of more than 4.5 million objects. It was
established in 1852 and it’s famous for this name which is Queen Victoria and Prince Albert.
There are many popular places which includes Science Museum, Natural History Museum and
Royal Albert Hall. This museum is the largest accumulation of post classical carving that will
holding the Italian Renaissance items which is situated in Italy. It will attract families, kids,
youth and students towards their culture and heritage places (Loulanski and Loulanski, 2011).
Families come with their children to the museum which will help in gaining information about
its culture and history of country. The researcher also visit that place for detailed analysis of this
heritage and ethnic of museum hidden secrets. Only this will assist in satisfy the travellers
demand and needs in proper manner. Victoria and Albert Museum provide various learning
programmes through thematic, stories, signs, theatre, music labels that will totally indicate the
purpose of museum. This will enhancing inter cultural thinking between two countries and share
their experiences. It assist in increasing among UK and also promote educational activities in
museum management. They are mainly attract different form of customers such as students,
families, kids and youths who prefer peaceful, creative and comfortable places (Ryan, Chaozhi
and Zeng, 2011). Tourist has divided into various segments that includes age, demographics,
interests, psycho-graphs etc. Many visitors has some motive for visit specific place for some
facilities that will designs, cultures, discoveries, research of large knowledge, education, London
architecture etc.
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TASK 3
3.1
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3.2
TASK 4
4.1 Methods and media used for interpretation in heritage and culture tourism
For visiting to any museum or heritage location, it is required to understand the existence
about all places and things (Nicholas and Thapa, 2010). This is also help in exploring and
spreading awareness which is related to cultural and heritage places. It will assist in acquiring
support to safeguard these cultures in better manner. There are many media and methods which
is used by firm so that they will interpret the significance of various things. Representation is
necessary at three assorted steps within the circumstance of heritage and cultural sectors. Some
are discussed as under:
 Before Arrival- In this time, travellers can be attracted by promotion, picture, videos,
poster and blogs place at various sources that includes websites, social media, country
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sites and another related websites. It is that process which help in making interest
between visitors.
 Time of arrival- They usually distributes templates, broacher's and posters which assist
in attracting large number of visitors and provide them all necessary information
regarding famous places (Nunkoo and Ramkissoon, 2010). It is that time when they
communicate with their large number of visitors.
 After the visits- At the time of departure, they will serve gifts products, picture and
paradigm that can be distributed among the visitors so they can take remembering of this
specific place to their country. This will increase attention of people towards tourism
sector and it is growing day by day.
Methods and Media used at the British Museum
The main motive of explaining the information of travellers, there are certain methods
and media that are used in this city of museum: Events- In UK, there are various types of events which has to be run on regular basis that
includes Gallery talks, Eye-opener tours (Richards and Munsters, 2010). In 90 minutes
they will show all famous places and their values described to the visitors. Exhibition- British museum organises exhibition on different time measure and its
information or data are totally related to various places detail share with travellers.
Digital show and image of actual article are mainly used for analyse better representation
which has been done in accurate manner.
 Guide- At each and every place of museum, there are many guides ranging from 1 in
number to 6 who provide all information related to history of museum to their travellers
(Qu, Kim and Im, 2011). It will assist in rendering the data collected information by the
visitors.
The main reason behind their interpretation is only gives experience to the visitors so that
will make it easy for understand the importance of these places where they visit. Victoria and
Albert museum has adopt various methods which usually help in interpret and increase their
experience in the variety of art, drama, labels and signs. The museum assist in enhancing its
promotions among common people which help visitors in proper understanding of values and
cultures.
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CONCLUSION
From the above report, it can be concluded that protection of heritage and culture is
necessary for increasing economic growth of country. The heritage and culture play an essential
role for identify the demand and desires of various types of visitors who come from around the
world. It has been assessed that Tibet is able to attract visitors towards its famous places and this
will help in enhancing GDP of the country. There are many media and methods which is used by
firm so that they will interpret the significance of various things. There are some methods and
media which are used in British Museum such as events, exhibition and guide.
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REFERENCES
Books and Journals
Cuccia, T and Rizzo, I., 2011. Tourism seasonality in cultural destinations: Empirical evidence
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tourism: A cross-national analysis. Tourism management. 31(1). pp.74-85.
Jimura, T., 2011. The impact of world heritage site designation on local communities–A case
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Kolar, T and Zabkar, V., 2010. A consumer-based model of authenticity: An oxymoron or the
foundation of cultural heritage marketing?. Tourism Management. 31(5). pp.652-664.
Loulanski, T and Loulanski, V., 2011. The sustainable integration of cultural heritage and
tourism: a meta-study. Journal of Sustainable Tourism. 19(7). pp.837-862.
Nicholas, L and Thapa, B., 2010. Visitor perspectives on sustainable tourism development in the
pitons management area world heritage site, St. Lucia. Environment, Development and
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Nunkoo, R and Ramkissoon, H., 2010. Small island urban tourism: a residents' perspective.
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Richards, G and Munsters, W. eds., 2010. Cultural tourism research methods. Cabi.
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Ashworth, G and Larkham, P. eds., 2013. Building a new heritage (RLE tourism). Routledge.
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Barbieri, C and Mahoney, E., 2010. Cultural tourism behaviour and preferences among the live‐
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International Journal of Tourism Research. 12(5). pp.481-496.
Boniface, P., 2013. Managing quality cultural tourism. Routledge.
Chen, C. F and Chen, F. S., 2010. Experience quality, perceived value, satisfaction and
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Choi, A. S and et. al., 2010. Economic valuation of cultural heritage sites: A choice modeling
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Online
Victoria and Albert Museum. 2017. [Online]. Available through:
<http://prolandscapermagazine.com/the-va-gets-living-roof-for-wildlife/>. [Accessed on
13th October 2017]
The British Museum. 2017. [Online]. Available through:
<https://www.timeout.com/london/museums/british-museum>. [Accessed on 13th
October 2017]
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