Cultural Tourism and Heritage Sites

This assignment examines the intersection of cultural tourism and heritage sites. It requires students to delve into the complex relationship between these two concepts, analyzing the positive and negative impacts of tourism on heritage preservation. Students will study specific case studies of World Heritage Sites, exploring how tourism influences local communities, economies, and the authenticity of cultural experiences. The assignment emphasizes sustainable tourism practices and the need to balance economic benefits with the protection of cultural heritage.

Heritage and Cultural
Tourism Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Covered in Poster..................................................................................................................1
1.2 Potential conflicts in conservation of heritage and cultural resources..................................1
TASK 2............................................................................................................................................3
2.1 Purpose of heritage and cultural attractions in meeting needs of consumers.......................3
TASK 3............................................................................................................................................5
3.1 & 3.2 Covered in Leaflet.......................................................................................................5
TASK 4............................................................................................................................................5
4.1 Methods and media used for interpretation within heritage industry for tourists.................5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Heritage and cultural destinations play a significant role in upholding varieties of culture,
tradition, ethical values, norms and attributes of the nation. In fact, tourism sector is growing at a
fast pace because number of people are there who love to travel from one place to another and
curious for experiencing something different or new (Al-hagla, 2010 ). Throughout the study,
numerous tourist places of UK will be discussed with various pros and cons as well as
development of organization associated with visiting these traditional sites will be highlighted.
Basically, in the first phase of this assignment, upliftment or growth of heritage and cultural
industry will be provided among tourism sector. Furthermore, report is going to outline major
purposes or motive of visitor places and roles as well as obligation of various types of ownership
in protecting cultural sites. Moreover, at the end of this project, several methods or techniques of
interpretation in heritage industry will be discussed. Hence, an effective overview about
importance of tourist destinations for travel and tourism industry will be given here.
TASK 1
1.1 Analyses the growth and development of the heritage and cultural industry
1.2 Potential conflicts in conservation of heritage and cultural resources
Disputes in conservation of cultural sites
Tourism is seen as a very complex phenomenon by having economical, political, social,
physical and ecological opinions which has been described as a positive force for natural
convention. In fact number of companies are coming up with different ideas or strategies for
preserving tourist destinations which may create conflicts between them. Additionally,
governing bodies of UK also established various other associations for protecting historical
monuments or buildings from sudden dangers and threats (Alvarez and Korzay, 2011).
Therefore, it has been observed that there is a maximum potentiality of disputes among cultural
assets and preservation of heritage. These conflicts are outlined below:-
Absence of presentation of sites:- According to this factor, it has been identified that in
UK conflicts occurs due to lack of demonstration of visitor places where tourist wanted to visit
for again and again. It means heritage and cultural industry as well as governmental support
requires for strengthening the presentation of places.
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Exploitation of interest or rights of visitors:- Worst behaviour of host community or
nation towards development of a tourist destinations is a major drawback or reason behind
contentions (Ashworth and Larkham, 2013).
Misinterpretation of physical attributes:- Inappropriate reading and performance of
various physical properties for example intangible terms and contemporary ethnic aspect
resulted in a misunderstanding about cultural heritage. Therefore, it is essential for industries to
ensure that every tourist gain accurate information about destinations where they visited.
Improper planning and usage of land:- Disputes between project of tourism sector and
prevention of cultural heritage will not be recognized or minimized which resulted in improper
planning process as well as ineffective use of land or buildings .
Prevention threats against development:- If higher authority and planning management
or designers of tourist destination sites believes in keeping their place outdated without
implementing any modification then it automatically becomes difficult for tourism sector during
further improvement (Barbieri and Mahoney, 2010).
Absence of advanced technology and creative things:- If there is absence of modern
equipments such as interactive software, training and education chances for staff member to
enhance their knowledge have a greater impact on development of this heritage industry.
At the end it has been understood that tourism is ongoing process which attracted
number of individuals towards their uniqueness and attractive things. By analysing past stories,
it is identified that one of the major conflicts which was occurred between Chinese government
and Tibet for acquiring or modifying historical places or monuments (Boniface, 2013).
Therefore higher authorities is trying to resolve issues faced by cultural places by investing high
amount approximately $4.3 million in preservation of these geographical region which
succeeded in capturing attention of numerous of visitors in coming time period. However,
disputes occurs when society of Lhasa city are leaving place due to environmental issue.
Therefore, people of city realize that structure of buildings and entire area get damaged which
directly influence USP of a nation.
Additionally, capital of Tibet that is Lhasa don't have that much of tremendous
monuments and buildings but still have few impressive spiritual places; so tourist visit her for
living in peace and harmony as well as to acquire relaxation from their hectic schedule (Chen
and Chen, 2010). Hence, it is identified that Lhasa have number of splendid locations such as;
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Barkhor shopping centre, Dalai lama's former summer palace, Potala palace encircled by
Chakpori hill in right. Major disadvantages of these destinations are; they don't have appropriate
advertising strategies, minimum resources and other services which is required for encouraging
them across the globe. Thus, in around 1950, Tibet is closed for outsider and further opened in
almost 1978. after this year, authorities of Lhasa trying to enhance their culture and heritage
possession in an appropriate manner.
TASK 2
2.1Assess the purpose of heritage and cultural attractions in meeting the needs of different
customers
It is not easy to assume actual purpose or motive of heritage and cultural in an
appropriate manner. In fact it is very challenging task to protect past culture, beliefs, norms in
effective way due to occurrence of number of risky things. Therefore heritage and cultural
industries plays a major role in identifying the needs or desires of several types of tourist who
comes from various cities (Choi and et. al., 2010).
British Museum- It is the exhibition hall which is given to human account, culture and
craftsmanship and it is dealt with as heart of London city. Historical centre exist more than
approximately 8 million physical question total which speak to and said the account of quality of
human from beginning to the present day and age (Cuccia and Rizzo, 2011). This is established
in around 1753 and it comprise of vast gathering of doctor and researchers whose named are Sir
Hans Sioans. There are numerous popular places, for example, Statue of the Nile god Hapy,
Mummy of Ginger from Gebelein and some different areas. In this exhibition hall, there is a
major library which arranged in same building.
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(Source:- The British museum, 2017 )
In regard of given data, it is demonstrates that historical centre serving in total all the
important request and wants of different guests. Explorers incorporates kids, understudies,
families, youth, researchers and so on. As indicated by the analyst examination, this exhibition
hall help with seeking new places that make specific examination. Understudies who
contemplated in workmanship and writing field, the gallery help them precise information about
legacy account of the UK (Horng and Tsai, 2010). Likewise it will satisfy needs and request of
families and their youngsters in regards to their nation past year of culture in better way. In the
end of the week time, guests who are occupant of outside UK nation they are give excitement to
them. Subsequent to investing more energy in this gallery than they will likewise distinguish
covered insider facts about United Kingdom in full itemized way. This will ended that, historical
centre help in satisfying all request and wants of guests about culture history. This depends on
legacy culture and furthermore pulls in universal visitor who are wanted seeing authentic places
(Ung and Vong, 2010).
Purpose of British museum: Main purpose of this heritage is to connect with the culture
and traditions. It holds the greatest collections as representative of human cultural achievement,
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Illustration 1: The British museum

modern and ancient in the world. This museum is provide platform as well as space for the learn
and curious for the benefits of general public that a centre of research and inquiry at all level.
Victoria and Albert Museum- It is biggest historical centre of world which is arranged in
London. This gallery is outlined, beautiful and gathering of more than around 4.5 million items.
It was built up in nearly 1852 and it's acclaimed for this name which is Queen Victoria and
Prince Albert (Jimura, 2011). There are numerous well known spots which incorporates Science
Museum, Natural History Museum and Royal Albert Hall. This exhibition hall is the biggest
collection of post established cutting that will holding the Italian Renaissance things which is
arranged in Italy. It will draw in families, children, youth and understudies towards their way of
life and legacy places. Families accompany their youngsters to the exhibition hall which will
help in picking up data about its way of life and history of nation. The scientist likewise visit that
place for point by point investigation of this legacy and ethnic of exhibition hall shrouded
privileged insights.
Just this will aid fulfils the explorers request and needs in legitimate way. Victoria and
Albert Museum give different learning programs through topical, stories, signs, theatre, music
names that will absolutely demonstrate the motivation behind historical centre. This will
improving bury social speculation between two nations and offer their encounters. It help with
expanding among UK and furthermore advance instructive exercises in historical center
administration (Kolar and Zabkar, 2010). They are chiefly pull in various type of clients, for
example, understudies, families, children and young people who lean toward tranquil, innovative
and agreeable spots. Traveller has partitioned into different portions that incorporates age, socio-
economics, interests, psycho-charts and so forth. Numerous guests has some thought process in
visit particular place for a few offices that will plans, societies, disclosures, research of extensive
information, training, London engineering and so forth.
Purpose of V&A museum: In this people can experience about its interior designs or
many attractive things as like decorative arts, including furniture, sculpture, reliquaries,
jewellery, carpets, prints, fashion, and more. It is the best and great museum of art and design in
the world that visitors do agree.
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TASK 3
3.1 & 3.2 Covered in Leaflet
TASK 4
4.1Evaluate methods and media used for interpretation within the heritage and cultural industry
for tourists
The British Museum, Victoria and Albert Museum situated in London are the largest
museums in the world. It has approx. 8 million objects in 150 galleries with a visitors list of
around 7 lacs per year (Nicholas and Thapa, 2010). Its oldest art piece dates back to 5000 years
old. Due to the increasing number of visitors every year the museums are regularly maintained
and extended to preserve and display more art pieces every year. Cos of its popularity I decided
to visit them personally and share my experience and observation.
 Before Arrival:The opening hours are from morning 10 am to 5.30 pm and on Fridays its
open till 8.30 pm. So, Friday is the best day to visit and you can stay there for a little
longer (Nunkoo and Ramkissoon, 2010). Though the entry to museum is free you still
need an entrance ticket which you can get from Grand Court area anytime after 9.am.
Secondly, you must visit the museum website and read review and rating of visitors on
what you should definitely see and what can be avoided. This will help you to save a lot
of time and once out you wont regret of having missed to see something very beautiful
and famous. Since you are spending the whole of day just walking its very necessary that
you have a comfortable pair of shoes.
 On Arrival:To my surprise even though the entry is free there are no queues any where,
neither at the ticket counter not at any entrance gates. But once you are in the galleries
some galleries are largely crowded and so its good to plan visit early or later in day to
avoid this crowd. Patience is the key that you require to see some overly crowded statues
in display. Along with ticket you get a free foldable map for navigation of entire
museum, its very helpful to go from one gallery to other and helps you to know the exact
location where you are (The British museum, 2017).
Considering the fact that the museums are so large to be completed in a day visitors
make it a point to visit it every time they are in London and they don't regret as there is always
something new for them to see.
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 Accessible by computer:The museums have their own website where all the details
related to the museums are available. There are even reviews and suggestion of visitors to
help you plan and visit accordingly so people can access it easily at anywhere and can get
informations regarding it and it is big opportunity to the company to promote their
products and services through the internet because most of people surfing internet or use
social media that's why company can display its banners or ads on the screens. (Virginija,
2016).
 Learning activities and Exhibitions:The museums organise many learning activities
and exhibitions to attract visitors . They interact with the visitors and takes from them
suggestion on its improvement. They organise children holiday secessions and music
concerts, rock concerts in the garden area for a nominal fee. Trades and exhibitions
support to promote the business as by road or street shows as well as participate in
historical tour fairs and exhibition that helps to create awareness among people regarding
tourism places.
 Assistance, food joints and shops:The museums have trained assistants to describe the
collection and history related to it. There are several cafes, food junction and eateries
where you can relax and eat. These breaks are great to let your feet rest. There are few
shops from where you can buy a replica of art pieces (Timothy, 2011).
CONCLUSION
From the above report it has been summarized that heritage and cultural industries are
growing in a rapid way due to emergence of number of companies who believes in protecting
tourist destinations from exploitation. In fact demand of tourism increases is also one of the
major reason behind growth and development of a cultural or traditional sites. Main objective of
this assignment is to highlight various organization which were establishes for prevention of
beautiful and splendid cultural locations which attract minds of millions of customers. Apart
from this report shows various phases of growth in tourist sector by considering relevant facts
and figures. Later on, project also highlighted numerous of techniques or media which is utilized
for interpretation within tourism industry for visitors. Hence, this assignment is fully depend on
preservation or protection of historical monuments, impressive places, national parks,
geographical areas etc. above this report it has been concluded that both museum are best for
visiting purpose but the best place is British museum compare to Victoria and Albert because it
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helped to learn more things about British culture and traditions so it is good to connect with
historical things that help in education motives.
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REFERENCES
Books and Journals
Al-hagla, K. S., 2010. Sustainable urban development in historical areas using the tourist trail
approach: A case study of the Cultural Heritage and Urban Development (CHUD) project
in Saida, Lebanon. Cities. 27(4). pp.234-248.
Alvarez, M. D and Korzay, M., 2011. Turkey as a heritage tourism destination: The role of
knowledge. Journal of Hospitality Marketing & Management. 20(3-4). pp.425-440.
Ashworth, G and Larkham, P. eds., 2013. Building a new heritage (RLE tourism). Routledge.
Barbieri, C and Mahoney, E., 2010. Cultural tourism behaviour and preferences among the live‐
performing arts audience: an application of the univorous–omnivorous framework.
International Journal of Tourism Research. 12(5). pp.481-496.
Boniface, P., 2013. Managing quality cultural tourism. Routledge.
Chen, C. F and Chen, F. S., 2010. Experience quality, perceived value, satisfaction and
behavioral intentions for heritage tourists. Tourism management. 31(1). pp.29-35.
Choi, A. S and et. al., 2010. Economic valuation of cultural heritage sites: A choice modeling
approach. Tourism Management. 31(2). pp.213-220.
Cuccia, T and Rizzo, I., 2011. Tourism seasonality in cultural destinations: Empirical evidence
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Horng, J. S and Tsai, C. T. S., 2010. Government websites for promoting East Asian culinary
tourism: A cross-national analysis. Tourism management. 31(1). pp.74-85.
Jimura, T., 2011. The impact of world heritage site designation on local communities–A case
study of Ogimachi, Shirakawa-mura, Japan. Tourism Management. 32(2). pp.288-296.
Kolar, T and Zabkar, V., 2010. A consumer-based model of authenticity: An oxymoron or the
foundation of cultural heritage marketing?. Tourism Management. 31(5). pp.652-664.
Loulanski, T and Loulanski, V., 2011. The sustainable integration of cultural heritage and
tourism: a meta-study. Journal of Sustainable Tourism. 19(7). pp.837-862.
Nicholas, L and Thapa, B., 2010. Visitor perspectives on sustainable tourism development in the
pitons management area world heritage site, St. Lucia. Environment, Development and
Sustainability. 12(5). pp.839-857.
Nunkoo, R and Ramkissoon, H., 2010. Small island urban tourism: a residents' perspective.
Current Issues in Tourism. 13(1). pp.37-60.
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Qu, H., Kim, L. H and Im, H. H., 2011. A model of destination branding: Integrating the
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Richards, G and Munsters, W. eds., 2010. Cultural tourism research methods. Cabi.
Ryan, C., Chaozhi, Z and Zeng, D., 2011. The impacts of tourism at a UNESCO heritage site in
China–a need for a meta-narrative? The case of the Kaiping Diaolou. Journal of
Sustainable Tourism. 19(6). pp.747-765.
Timothy, D.J., 2011. Cultural heritage and tourism (Vol. 4). Channel View Publications.
Ung, A and Vong, T. N., 2010. Tourist experience of heritage tourism in Macau SAR, China.
Online
Virginija, 2016. [Online]. Available through<https://www.intechopen.com/books/tourism-from-
empirical-research-towards-practical-application/interaction-between-cultural-creative-
tourism-and-tourism-cultural-heritage-industries>. [Accessed on 3rd November, 2017]
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