Tibetan Culture and Heritage Management

This assignment delves into the management of culture and heritage in Tibet. It examines the evolution of Tibetan tourism from religious pilgrimages to modern attractions, highlighting the role of technological advancements and global opportunities. The text discusses government efforts to preserve and enhance cultural sites like Lhasa's Barkhor district and Jokhang temple, along with private sector initiatives like the Intercontinental Hotel group's resort plans. Ultimately, the assignment explores how these developments aim to create a thriving cultural environment in Tibet, attracting tourists from around the world.

Heritage and culture management
Culture and heritage industry mainly focuses on culture of the people, traditions and ethical
importance of a place. Tibet has many tourist destinations that show their culture and traditions
that they follow. There are many industries in Tibet that focuses on growth and development of
such culture and heritage. In order to maintain and preserve these, state government made some
legislative laws and these regulations have to be followed by all organizations.
Earlier in the ancient era, heritage tourism was based on the religious tour. People visit such places
so that they will be able to know the religion of a country. In the middle age, Tibet started to focus
on their heritage places and make them tourist place so that they can provide the knowledge about
their culture. In the late medieval period, they started to focus on the technological advancements
so that they can attract number of visitors to their place. These developments have to be done on
global level by industries and government so that they can identify the opportunities. On the basis
of these opportunities, more innovations can be done to improve growth of such heritage.
Proper planning should be there to conduct a research and evaluation so that they can learn ways to
attain success.
On the basis of analysing the market, travel and tourism industries will be able to identify
opportunities and threats. They can make plan to enjoy benefits and can control the weaknesses so
that they can become successful. Chinese government and organizations work on large scale
projects so to enhance the beauty of tourist places.
In the present, the state government emphasizes on Lhasa's barkhor district and jokhang temple so
that they can renovate their heritage places to attract more customers. They also made some plans
on Tibetan theme park so that they can provide good culture to the people who are going to visit
the places and also to people who are living in the city. Through these developments, the city will
be able to increase number of tourists. There is one Intercontinental Hotel group in Lhasa that also
plans to open a resort in a good location. The hotel is big that provide luxury services to their
customers. Through these growth and developments, they will be able to create a good cultural
environment in the city which will attract more tourists not only from a particular place but from

all over the world.