HERITAGE AND THE TOURIST GAZE -

Heritage

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analyse the growth and development of heritage and cultural industry...............................1
1.2 Potential conflict in the conservation of heritage and the cultural resources........................3
TASK 2............................................................................................................................................4
TASK 3............................................................................................................................................6
3.1 Impact of different type of ownership on the management of culture and heritage sites......6
3.2 Role and responsibilities of two UK heritage organizations.................................................7
TASK 4............................................................................................................................................8
4.1 Understand the role of methods of interpretation within the heritage and culture industry. .8
CONCLUSION................................................................................................................................9
REFERENCE................................................................................................................................10

INTRODUCTION
Today the certain part of the economy is generated from the travel and tourism industry
as people are visiting the destinations which are very attractive. Heritage and cultural
environment is quite diversify from country to country. The cultural and heritage of each country
is very important as it comprises of the various destinations and it has the greater influence in the
context to UK. In the present scenario there is the high rise in the demand for the cultural and the
heritage seeking and has emerged at a greater extent. The present report will discuss the culture
and heritage of UK which is the part for the growth and development in order to enhance the
tourism industry. Further, it also discuss about the conflict that are related to the conservation of
the heritage and the heritage resources of UK. A proper assessment is being done in order to
understand the purpose of heritage and culture in the industry and the roles, responsibilities and
the ownership of the organization as well as interpretation is done with the help of various
media.
TASK 1
1.1 Analyse the growth and development of heritage and cultural industry
Heritage refers to the inheritance of the physical arts, attractions and different abstract
attributes of the group which represent the culture of the country. The culture and heritage are
the important element of the tourism industry which help the country like UK to grow and
develop as it encompasses the elements that attract the tourist. The culture and the heritage are
considered as a lifeline for the economy of UK (Harrison and Hitchcock, 2005). It also offer
several opportunities that help the economy of UK to grow and develop over the long
perspective.
Nevertheless, the proper analysis is being done in order to make the industry grow and
develop as it contribute in the pride and honour and the economic stability of UK. There are
various heritage and cultural places which are important and the government help to reserve
them in order to preserve it for the future generations. There are different attractions such as
Tower of London, Big Ben, British Museum and many more that attract the tourist and help to
develop these sites and venues that contribute in the economy of UK. Proper analysis is being
done and the roles and the responsibilities are properly delegated to the different private and the
government bodies to develop the different attraction for the tourists. The view of developing the
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heritage and the cultural perspective of the major attraction of UK bring up the innovations and
increases the volume of the tourist to visit the beautiful places.
In UK, there are many attractions which are related to nature and influences the tourist to
develop the aspect to conserve it for the future generation (Butler and Hinch, 2007). Different
bodies are involved in order to take care of the countries culture and heritage as they need the
following perspective sustain for the longer duration of time.
With the growth and development, UK government has developed the various
opportunities to grow at a wider scale by building up the museums and the different building.
All buildings are the reflection of the themed sites, sculpture and the monument that are
conserved in the form of the archaeological sites for the tourist which help to raise the economy
of UK.
Culture is the important part which reflects the different element that are the part of the
heritage. As travel and tourism is the important aspect that helps the shaping and increases the
sustainability by identifying the different perspective. The culture factors are expending at a
greater context and they need to make the proper efforts which will help them to from the several
years the events are being organized to sustain and maintain the cultural identity which reflects
the regional and the national perspective. In the recent trends the different events are conducted
to make the people visit the country and grow to the grater extend. Different events are
conducted which reflects the historical importance of the country and help the people to identify
the various cultural dimensions that are evolved in order to grow over the respective dimensions.
This also help the people not at the country side but at over the global parameters as they include
the various songs, dance and the folklore that make the people close to their culture and help
them to enhance their cultural perspective with the help of the different events. The cultural
events and the heritage of the country help to increase the tourism and also attract the tourist to
visit the place again and again.
It impact is the positive manner as it increases the different dimensions over which the
people across the globe come to visit our country and also help in induce the new trend which
help to main the sustainability in the long run as the culture and the heritage are the important
dimensions that help in the growth and development of UK (Li, Wu and Cai, 2008). The culture
factors are growing in a greater context which is helping UK to make the proper efforts from the
several years the events are being organized to sustain and maintain the cultural identity which
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reflects the regional and the national perspective. This is attracting more and more tourist
towards the various attractions that are available in UK and can be the most beautiful tourist
attractions for the people who are visiting UK for relaxing and knowing the culture that is
evolved inside the environment of UK.
1.2 Potential conflict in the conservation of heritage and the cultural resources
The culture and the heritage act as the vital element which help in the proper
development of the different perspective that will grow the flow of the tourist in the country and
help the country to raise it economy at a greater speed. There are various conflicts that are
associated with the conservation of the heritage and the culture of the particular country as they
are the essential aspect that help to raise the economic standard of the country (Corsane, 2005).
The different dimensions are involved which affect the overall performance of UK in order to
serve the tourist those who are visiting the cultural and the heritage places such as Tower of
London, Big Ben, British Museum and many more that attract the tourist with the beauty and the
sculptures and monuments that are the part of our heritage and influences the different aspect
that rises the potential conflict that present the different cultural and the heritage dimensions of
UK.
The local and the government bodies are involved in order to resolve the conflict that
arises in the way in order to conserve the culture and the heritage of UK. There are different
dimensions which are involved and that as the resources are extinct at a greater speed. Proper
reforms are developed in order to overcome the unknown effects that are affecting the heritage
and the cultural resources of UK. It is the essential aspect which has been discussed over a long
period of time as the heritage and the culture are the pillars that support the growth and the
development of the different countries. There are various aspects which are related to the reason
which has been arises due to the different activities that act as the element for the generation of
the revenue by increasing the number of the tourist to visit the country and properly manage the
adverse impact over the tourist that require the proper solution in order to meet the consequences
that are raised due to issues that are related to the high number of people visiting the attractions
that are located in UK.
The large part of UK's economy is generated by the travellers and visitors in the country
who come in order to visit the country and its attractions. Beside of this perspective the historic
places and cultural diversity plays huge role in attracting the travellers in UK. On the basis of
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human history, art and culture the British museum is the centre of attraction of many tourists
from different countries. Many tourists visits the country on daily basis which generates the
revenue and supports the economy of the UK (Christou, 2005). Thus, travels are important for
the purpose of heritage and culture of the UK. There are various individuals that are associated
with the different dimension of the cultural and the heritage of the country and also include
different local communities and the respective tourist agencies that helps in dealing with the
perspective that is related to the culture and the heritage of UK for the purpose to conserve it for
the long duration of time.
The case study dictates about the different dimensions that are involved in order to
commodification the heritage of the different countries such as Tibet and the other countries
whose major revenue is generated out from the tourist that visit their country in order to seek the
different attractions. The major conflicts that are reflected with the help of this case study is
related rules and the regulations which are imbibed over the worldwide tourism of the different
destinations that are visited by the people over time frame. It include the various destination such
as fabulous monasteries, which are unique and are beautiful that are the breath taking as it is the
place which is mostly visited by the tourists. There were many conflicts that were associated
with the cultural and the heritage resources of the country. The major conflict that was arose and
was related to the boycotting the launching campaign which was to boycott the Intercontinental
hotel group as they ignore the projects that need to be developed in order to serve the tourist that
were visiting Tibet (Dallen J. Timothy ed., 2007). These hotels bride the edge that is influencing
the overall perspective which is revolting the people and conflict are arises. Despite of the
similar perspective there are various and the different issues that are related to the overall
resolution of the conflicts that are arsed in the countries that are operating in order to properly
evaluate the various dimensions and build up the renovation of the different segments so that the
conflict is meet up in a proper manner.
TASK 2
2.1 The purpose of heritage and cultural attractions in meeting the needs of customers
UK is full of historic memorials, royal palaces and world's top museums. Heritage and
cultural attraction in UK plays significant role in order to shaping and sustaining the culture of
the country. In this context, purposes of two famous church of London i.e. British Museum and
Natural History Museum are described below:
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British Museum
There are several purposes of British museum and same is discussed underneath: Students: Heritage and cultural attraction in UK are essential for the education purpose
of students. The British museum and the natural history museum helps the students to
know the history of their country. The British museum is dedicated to provide the
information about human history, art and culture of the UK (Larkham, 2012). This
museum has 8 million works and structures of the history which helps the students to
learn about the past culture and lives. Also, it provides the sense of place and identity to
the students to learn from the past to go forward in the future. Some students are
passionate about the study of history and cultural attraction of the various countries.
Thereby, colleges and schools involves the subjects. Research: The British museum has huge opportunity for learning and development for
the researchers and scientists as well. With its 8 million monuments and structures it
provides huge data to scientists for the research purpose. The scientists do research of the
historic value of the monuments and relates with the current and future living standards.
The British museum is full of cultural art objects and antiquities which enables the
researchers to study the past culture and produce the data for people to study the history. Travellers: The large part of UK's economy is generated by the travellers and visitors in
the country. Hence, the historic places and cultural diversity plays huge role in attracting
the travellers in UK. On the basis of human history, art and culture the British museum is
the centre of attraction of many tourists from different countries. Many tourists visits the
country on daily basis which generates the revenue and supports the economy of the UK.
Thus, travels are important for the purpose of heritage and culture of the UK.
Natural History Museum
It is one of the most prestigious museum of London that holds the information within the context
of natural history. In this, main attraction is about life and earth science with 80 million items. It
aids in sharing information with regards to nature and its development from science age. This
museum meets the needs and wants of different customers. Some of the prominent customers to
this museum are researcher, scientist, scholars, students, travellers and local society (Bunten,
2008). Scientist from across the world visits here to gain information with regards to past in
order to complete their study or experiments. There are different books and articles that helps
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scientist in their work. Moreover, science researcher and scholars also visits here for gaining
varied set of information. This help them in their work from which they are able to complete the
study in desired manner. Due to this scenario, the museum is developed as a world renowned
centre for research that helps varied individuals. In addition to it, primary and secondary school
level student visits here to gain basic information about earth and the related mechanism. Also,
they gain information with regards to specimen.
In addition to it, mentioned museum aids in meeting the needs of local society as well.
With the increase in inbound tourism, local society witness more revenue due to certain rise in
the number of travellers. This certainly enhances the profit for local business and offers an option
to expand the business as well. Further, employment opportunities are even attained with the rise
in culture and heritage industry at UK. This helps in minimizing the level of unemployment in
the country and aids in boosting the economy (Salazar, 2005). However, it is even evident that
employment from cited industry is seasonal which affect the economic growth of UK. But, it
eventually aids in opening new sources of revenue to local society from which overall
development is attained. Hence, local society is able to fulfil its need in the form rise in income
through heritage and cultural tourism.
TASK 3
3.1 Impact of different type of ownership on the management of culture and heritage sites
Culture heritage management is the line of work and practice of managing the culture heritage.
Culture heritage management is the branch of culture resources management. It draws a practice
of culture conservation, archaeology, history, architecture, restoration and archaeology.
There are two different types of ownership for the management of culture and heritage sites
(i.e. public private partnership ownership and public ownership). Public ownership also known
as state ownership refers to the ownership and control of all the assets and enterprise at each and
every level (i.e. national, regional, local and municipal level). The type of ownership adopted in
the management of culture and heritage sites may have their impact on other tourism sites in
terms of management and responsibility. The difference between types of ownership can be
observed by considering the key challenges faced by the management for the different type of
ownership (McKercher and du Cros, 2005). Thus, some of them would be high requirement of
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funding, creativity, lack of entrepreneurial spirit, level of responsibility and role assignment.
Public ownership sites are facing various problems related to the subsidy which has become one
of the biggest problem for these type of organizations. Therefore, in order to overcome these
problems public private partnership arrangement is quite useful. Funding can be managed by
obtained the several sources which in turn will aid the culture and heritage sites well and can
enhance income generation program. Through the development of public private partnership,
creativity and entrepreneurial spirit can be enhanced in order to manage the empty space
properly and at the same time revenue improvement can be done by using effective ways.
It has been observed that secularization, changing demographic pattern and development of
various new tourism sites has badly affected the charm of the culture and heritage tourism sites.
Structure of public private partnership will prove to be one of the important measure to
overcome the problem faced. Further it could be said that public organizations have lost trust
with the local communities and development of these sites would lead to the overhaul of the
mutual trust and understanding.
Example of public ownership can be taken as English Heritage and Nature England. Similarly
example of public private partnership ownership can be taken as Woodland Trust. In addition to
it, mentioned museum aids in meeting the needs of local society as well (Timothy, 2011). With
the increase in inbound tourism, local society witness more revenue due to certain rise in the
number of travellers. This certainly enhances the profit for local business and offers an option to
expand the business as well.
3.2 Role and responsibilities of two UK heritage organizations
The department of culture, media and sports aims to make the Britain the world's most creative
and exciting place to live, visit and do business. This department aims to protect and promote the
culture and artistic heritage. And at the same time it helps the businesses and communities to
grow by investing in bring innovation and highlighting Britain as a fantastic place to life and
visit. Role and responsibilities of department of culture, media and sports are as follows:-
 It’s one of the main role is sponsor ongoing national and international campaigns
promoting the UK tourism (Abu, R. and et.al. 2012).
 Another role is to helping out the next generation of mobile communication to transform
the UK broadband network.
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 It role is to create the create a fairer and equal society including open marriage for same
sex couples.
 It’s another role is to provide a lasting legacy for the London Olympic and Paralympic
games.
 It one of the important role is to support vibrant and sustainable arts and culture.
 This department has make easier for everyone to enjoy the different national culture, play
sport and access online communications.
 It is responsible for making the telecoms, media, tourism and creative industry to grow by
removing various restrictions while protecting the interest of the citizens (Acton, A.,
2013).
 It has started protecting free access to culture institutions, arts and broadcasting the
challenges and funding future elite athletes.
 It another responsibility is to promote the British art and history at the time of
contributing to the culture diplomacy. The Government Art Collection places the art in
the British government building and residences across the worlds.
Woodland trust is the public private partnership arrangement is the charitable trust whose major
objective is to work for the natural habitats of the organizations. Funds are arranged by using
various sources like donation, membership, appeals and charitable trust. Woodland is popular
brand which aims at influencing the individual to contribute to the Woodland trust. Main aim of
this brand is to influence the government agencies, land owners and likeminded organizations.
Roles and responsibilities of woodland trust (Jokilehto, 2005.).
For the organizational plank of heritage organization, voluntary ownership is one of the
crucial composition which includes the establishment of organization especially the charitable
organization which is based on the management process of the heritage sites. This organization
can be implemented using the funds raised from public donations. These kind of charitable
organization develop with an intention of administering a scrupulous heritage reserves in lieu of
public welfare.
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TASK 4
4.1 Understand the role of methods of interpretation within the heritage and culture industry
Interpretation of the heritage and culture tourism sites is important in order to provide the various
key information pertaining to the following sites. Interpretation of the important of these sites
help an individual to remember and understand the facts, stories and ideas related to these sites.
Methods used in the interpretation of the culture and heritage tourism sites are of immense
important as it would help the tourist them to learn and understand the meaning and importance
of the sites and places. Key principle of governing the method of interpretation for the culture
and heritage tourism industry in United Kingdom would include the development of information
sources, sustainability, authenticity, inclusiveness and many more. In order to appreciate these
sites suitable methods are used by heritage and culture industry (Ciampi, 2009). Rich
information sources and evidence gathering must be related with the methods of interpretation
used in heritage and culture tourism activities. In this two Museum were selected (i.e. British
Museum and Natural History Museum) in order to collect various information. These
information is then presented to the tourists so that they are able to know about the importance of
the sites.
The method of interpretation is used in two museums in such a way that it provides simplicity
of interpretation in the mind of the tourists so that they can understand the importance and
usefulness of the culture and heritage of the two museum. The two Museum considered make use
of different methods of interpretation by undertaking the several media types so that rich
information can be provided to the tourists regarding the culture and heritage sites. Thus, some
of media types which were identified in the British and Natural history Museum in order to
attract tourists to visit these places again and again (Edgell, 2009). It includes video and audio,
exhibits, videotapes, manual and websites. Printed media included in the museum includes
books, brochure, guides, leaflets and advertisement.
In order to impart information to the tourists about the culture and heritage sites: present at
longer distance online resources are developed. Technology has also played an important in role
in promoting and interpretation various information about the sites to the tourists. Thus, it can be
said that each and every method of interpretation used in the British and Natural history Museum
plays an important and different roles in order to enhance the culture sites. Websites and online
tool have the importance of providing information to the tourist located at the far distance. It is a
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source of marketing about the sites at wide reach at low cost (Negi and Manoher, 2009).
Similarly print media used in interpretation has a significance of providing a rich information to
the tourists about the sites. Likewise, use of modern tools and techniques such as audio and
display systems will enhance the interest level of the tourists about the sites.
CONCLUSION
From this report it can be concluded that the cultural and the heritage are the important
resources which help the country like UK to generate good revenues and help to raise the
economy of the country. Further the different perspective are interpreted which are related to the
heritage and culture tourism sites is important in order to provide the various key information
pertaining to the following sites. Proper methods are being used in order to help the countries in
the interpretation of the culture and heritage tourism sites that are of immensely important as it
would help the tourist them to learn and understand the meaning and importance of the sites and
place. This also make the people aware of the different cultural perspective that are involved
over the different dimensions. In addition to it, mentioned museum aids in meeting the needs of
local society as well. With the increase in inbound tourism, local society witness more revenue
due to certain rise in the number of travellers.
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Online
Jokilehto, J., 2005. Definition of culture hertiage. Available
through:<http://cif.icomos.org/pdf_docs/Documents%20on%20line/Heritage
%20definitions.pdf> [Assessed on 28th December 2015].
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