Role of Heritage Attractions and Technology in Tourism Management

Tourism and Heritage
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
A discussion on the role and importance of heritage attractions to destinations....................3
Discuss the role of technology in enhancing visitors’ engagement in museums or heritage in
aspect attractions....................................................................................................................5
Illustrate the interpretation approaches, in particular those based on technology, used at one of
the sites that you have visited either in person or virtually....................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Heritage tourism management is considered with the interpretation, identification
preservation and maintenance of significance cultural sites and assets of physical heritage. It is
also referred to tourist inflow and facilitating them facilities adequately for understanding the
heritage. Running heritage tourism in effective manner is highly essential for sustaining
importance of old and running traditions effectively in long term. Here the chosen heritage
tourism is British Museum which is situated in London, United Kingdom. The British Museum
was established in 1753 and in this location lots of people are come in the form of tourist to gain
knowledge about old generations equipment’s, cloths and so on. The report will cover a
discussion on the role and importance of heritage attraction to destination. Discuss the role of
technology in enhancing visitor’s engagement in heritage or museums attraction.
TASK
A discussion on the role and importance of heritage attractions to destinations
Here for attracting the destination with help of large number of peoples heritage have
various importance because heritage is a very important part in aspect of sustaining the identity
of particular country and its citizens. In first cultural heritage tourism assist the Museum for
creating positive social and economic impact on country (Alabau-Montoya and Ruiz-Molina,
2020). Secondly, cultural heritage provides harmony and effective understanding among people.
In third and last it supports culture and renew tourism.
Economic contribution, visitor numbers to museums and cultural attractions
In aspect of economic contribution, it generates impact on heritage tourism in various
forms. In first it enhanced tax revenue and personal income museum and their employees. The
main reason for enhancing revenue and income effectively is that in this museum the visits of
customers are very high for seeing and taking the knowledge of historical items. The second
perspective is that the contribution of economy also changed the standard of living and also
increased more employment opportunities. In present situation the total number of visitors in this
museum is around 1, 275, 400.
Culture-/heritage-led regeneration
In aspect of culture/heritage it is defined as a tangible or intangible asset of society or
group which is inherited from past generations. With help of effective analysis of

heritage/culture it is understood that culture plays the crucial role for sustaining the positive
living lifestyle of people for long time. Because culture or heritage teach the people that in
previous generations how people live their life. The other important point is that heritage also
guides the people that what is right and what is wrong.
Tourist/visitor perspective – e.g. interest in and appeal of museums and heritage attractions
to visit a destination, visitor experiences they offer
In respect of tourist perspective, the main aim of visiting tourist for visiting in this place
is to watching different types of paintings, equipment’s and cloths which is highly expensive.
The tourist perspective is also depended on the various surprise, delight and information which is
provided by the management of British museum (Chami and Kaminyoge, 2019). Because due to
displaying various equipment’s, painting and bones of previous generation animals’ knowledge
are highly increased in the minds of tourists. The other perspective of tourist is to understand the
importance of various things which is presented in the museum. The main reasons for attracting
the visitors to visit this museum at many times is that because for visitor’s museum is the best
pace for receiving knowledge at high volume without any type of distraction.
Role as places for education and/or entertainment
In aspect of entertainment or education tourism sector plays the major role for enhancing
the awareness of various ancient items effectively. Due to increasing the knowledge of various
antiques tourist are able to participate in various events such as dance, festival and others. In this
way tourist easily understand that currently what type of principles and traditions are followed by
particularly right now. In culture and various types of games is also connected in this museum
which is continued from previous generations.
Contribution to placemaking and destination marketing
The placemaking and digital destination is basically a method which is used by tourist
sector which aims to convey the colourful message to users. With help of destination marketing
the management of tourism is able to enhance the popularity of their antique items are easily
increased at higher at various countries. Strategic placemaking is seeks to make investments in in
the renovation or creation of Public space for not only increasing quality of life and wellbeing of
local residents.