UK Tourism and Cultural Heritage Management

This assignment delves into the world of UK tourism and cultural heritage management. It highlights the need for focus on customers' needs and how organizations like the British Museum provide educational and entertainment experiences that satisfy visitors. The assignment also touches upon the significance of preserving originality in heritage sites, using real-life examples to illustrate its importance.

Heritage and Cultural TourismHeritage and Cultural Tourism
ManagementManagement

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Growth and heritage of culture.........................................................................................1
1.2 Potential conflicts in conservation of heritage and cultural resources.............................2
TASK 2............................................................................................................................................3
2.1 Purpose of heritage and cultural points in meeting needs of different customers............3
TASK 3............................................................................................................................................4
3.1 impact of different types of ownership.............................................................................4
3.2 Covered in leaflet.............................................................................................................5
TASK 4............................................................................................................................................5
4.1 Methods used for interpretation in heritage and cultural sites.........................................5
CONCLUSION................................................................................................................................7
REFRENCES ..................................................................................................................................8
.........................................................................................................................................................8

INTRODUCTION
Tourism is allocated in to different sections and most of the people prefer to go on tour
according to their interest (Sun and et. al., 2011). Heritage and cultural tourism are having huge
scope because most of the people are attracted towards. This report is based on development in
Jokhang Temple in Lhasa Tibbet and after it will provide a report on British Museum and
Victoria and Albert Museum. These museums are helping to different type of visitors to
accomplish their needs. At the end of this report it will provide informations on methods used to
interpret about details of historical valued things to their visitors.
TASK 1
1.1 Growth and heritage of culture
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1.2 Potential conflicts in conservation of heritage and cultural resources
It is essential for each and every government to use their heritage and cultural sites to increase
their number of visitors in the country. Tibbet is a country which is situated at the highest point
of this world. It is popular for their culture of Buddhism and most of monk try to visit this place
at-least one time in their lifetime. This nation is rich in terms of religion and temple. According
to a data, 10 million tourist visit various part of this country every year. The reason of visit may
differ but they always get right amount of satisfaction. China, one of their neighbour nation,
analysed potential of Tibbet and they took an important decision that they will invest $4.8
billion dollars approximately in upcoming time. Jokahng temple is situated in Lhasa, the captial
of Tibbet. Chinese government is claiming that they own some part of this country so no one
can stop them in implementation of their project (Raj and Griffin, 2015). They understand that
they can earn high revenue from rich heritage and culture of Tibbet, they started a programme
where they were giving luxury facilities to the people who visit Jokhang temple. They made a
deal with Inter Continental Hotel Group, they gave them permission to make a big hotel and
charged huge amount against this approval. 'Resort Lhasa Paradise' is the another project started
by Chinese government, they are planning to make a hotel with a capacity of 1100 rooms.
Although this investment will play crucial role in development of this heritage site but also
bring following types of conflicts:
Green field sites vs Brown field sites – Tibbet is popular for their greenery and natural
attraction. If these hotels will convert large amount of green land into a building than this
location will loss their main entity. Some people are in favour of construction of these hotels
because they give priority to facility (Petroman, 2013). According to them, this region do not
have basic amenities like toilets, drinking water etc. But on the other hand some people are
criticising this move, they think that this place is known for its natural attraction, not for
skyscrapers. If someone want to to see buildings than they can go to New york or Dubai.
Concerns of locals – People who are involved in this project do not listen to problems of locals
who basically own this land. This issue is generating conflict in both sides because they do
various kind of protest against this huge investment. They are concerned about various issues
like pollution, damage of natural resources etc.
Immediate presentation to visitors – Jokhang temple is known for Buddhist religion and it is
considered as one of the oldest temple. People who visit this place do not get what they were
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expecting because temple also have their own rules and regulation.
TASK 2
2.1 Purpose of heritage and cultural points in meeting needs of different customers
Today, large number of people are visit various places in various purposes. Some people
are go for academic qualification, some for entertainment purpose and some for go to operate
their business activities in different part of country (Jimura, 2011.). Tourist from different
countries has come to visit in UK use for go various methodological site, historical places and
other adventure site. British and Victoria museum helps to dictate history, culture and arts of
human being and fulfil need of various customers. Roles of heritage in shaping culture identity
areas are as follows:
Education: The main aim of tourist has visits historical and methodological places is to
acquire knowledge and skill in particular area. The m ethological places are those where people
has increase their knowledge about that area. School and college students mainly visit this area
only for get information about nation as well as other places. These places enacted various
educational programme which helps to large number of students so they acquire full information
about that location. Both British museum and Victoria and Albert museum have providing
various educational opportunities for children who are come from colleges and schools
(Henderson, 2011). They also provide various kind of academic programme like debate, drama,
labels, art.
Research: Many kind of tourist has come to visit this location for research purpose. They
research various methods in different areas. People come to visit for enhance theirs kill and
knowledge. Science museum is one of place where large number of visitors were come to see the
modules. Some persons are discover new ideas that are most beneficial for purpose of learning.
Recreation: Today person get too much busy in work, they have no time for their
recreation activity so they visit the places to spend their leisure time with friends and family
members (Hall, James and Baird, 2011).
Entertainment: This is most important place for entertainment purpose also. Tourist can
see different views and natural scenes that are appealing to their eye, women create their interest
to travel these places for relaxation time. They uses natural photographs, stories, and data which
are most attractive point of tourist.
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British and Victoria and Albert museum has large number of visitors to visit for every
year. They also create business occasions which draw attention of client of business. They also
organised different kind of exhibition so most of visitors are come up this location for purple of
learning. It is necessary for select target group so they set various programmes and activities
focusing on team so they can attract more people for visiting such places.
TASK 3
3.1 impact of different types of ownership
4

3.2 Covered in leaflet
5

TASK 4
4.1 Methods used for interpretation in heritage and cultural sites
In present scenario, heritage and culture sector is becoming most important seeds of
business industry. It is known as legacy of physical science and various attributes of specific
society, which has been hereditary of past generations, which is currently managed for the
benefit of next generation (Cuccia and Rizzo, 2011). Cultural buildings, books, landscapes and
other artefacts are involved in it. Different travellers go through with many queries when they
come to visit various historical places. So it is a major task of management department of The
Natural History Museum and British Museum to help travellers in solving their queries. Through
this, administration of historical place can make positive impression on their customers or
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visitors. For better growth of museum it is very much important for management department of
historical place to provide accurate information regarding them, so that their visitors can be
satisfies and come there repetitively (Bandarin, Hosagrahar and Sailer Albernaz, 2011). There
are various methods through which organisation of liberal arts can help travellers to get
information about various antics and other important things of historical place. Some techniques
are given below which can help The British Museum and The Natural History Museum to attract
new customers and also can deliver accurate information about them, these are following as
under:
Published materials: This is known as written document in which all required
information is published. So that, visitors can get accurate information about that palace, which
they are visiting. The British Museum and The Natural History Museum can also take help of
this method. As it can also help blind people who can not see anything. Through published
materials they can read important information about museum and can enhance their knowledge.
This can also prove as attraction point of visitors. So, Through this museum can attract a huge
number of travellers.
Audio-visual presentations: It also known as most effective method which can solve
different queries of visitors. In this historical places set different screens in each and every corner
of their museum (Ashworth and Larkham, 2013). It can continuously guide visitors in an
effective and systematic manner. This can attract travellers from all of the world. As this
technology is used by rare historical places. Through this people can get accurate knowledge
about museums and other kind of historical places.
Attendant: Through providing attendant in each and every corner of museum, its
management can attract more visitors. This can also solve queries of various visitors. Through
this historical places can attract more customers with less cost.
Furthermore, these are some most important methods through which historical place can
increase number of their visitors and also can solve different queries of their customers. In
simple words, with the help of above mentioned points The British Museum and The Natural
History Museum can answer to different queries of the person who visit there. It also can
improve and develop performance of historical places as they work as attraction point of
Museums. Through using these methods company increase its goodwill and also can build strong
position in historical place. Above mentioned methods require high technological support which
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can increase cost of museum, so to manage that management of Museum have to enhance its
visitors so that it can earn enough profit to use technological aspects.
CONCLUSION
The above presented report is based on the UK tourism and they are having a huge need
of focus on customers needs. British Museum are providing educational and entertainment needs
of different types of customers which can help to them to satisfy their visitors. It is essential for
the organisation which are working for the betterment in the heritage sites that they have to keep
originality.
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REFRENCES
Books and Journals
Arnaboldi, M. and Spiller, N., 2011. Actor-network theory and stakeholder collaboration: The
case of Cultural Districts. Tourism Management. 32(3). pp.641-654.
Ashworth, G. and Larkham, P. eds., 2013. Building a new heritage (RLE Tourism). Routledge.
Bandarin, F., Hosagrahar, J. and Sailer Albernaz, F., 2011. Why development needs culture.
Journal of Cultural Heritage Management and Sustainable Development. 1(1). pp.15-
25.
Cuccia, T. and Rizzo, I., 2011. Tourism seasonality in cultural destinations: Empirical evidence
from Sicily. Tourism Management. 32(3). pp.589-595.
Hall, C.M., James, M. and Baird, T., 2011. Forests and trees as charismatic mega-flora:
implications for heritage tourism and conservation. Journal of Heritage Tourism. 6(4).
pp.309-323.
Henderson, J.C., 2011. Religious tourism and its management: The Hajj in Saudi Arabia.
International Journal of Tourism Research. 13(6). pp.541-552.
Jimura, T., 2011. The impact of world heritage site designation on local communities–A case
study of Ogimachi, Shirakawa-mura, Japan. Tourism Management. 32(2). pp.288-296.
Petroman, I., 2013. Types of cultural tourism. Scientific Papers Animal Science and
Biotechnologies. 46(1). pp.385-388.
Raj, R. and Griffin, K.A. Eds., 2015. Religious tourism and pilgrimage management: An
international perspective. Cabi.
Sun, Y and et. al., 2011. Tourism potential of agricultural heritage systems. Tourism
Geographies. 13(1). pp.112-128.
Online
Cultural diversity, cultural heritage and human rights: towards heritage management as human
rights-based cultural practice, 2016. [Online]. Available
through:<http://www.tandfonline.com/doi/abs/10.1080/13527258.2011.637573>.
[Accessed on 10 August 2017].
Cultural Landscapes in Asia‐Pacific: Potential for Filling World Heritage Gaps, 2016. [Online].
Available through:<http://www.tandfonline.com/doi/abs/10.1080/13527250600604555>.
[Accessed on 10 August 2017].
The enhanced deterioration of the cultural heritage monuments due to air pollution, 2009.
[Online]. Available through:<http://link.springer.com/article/10.1007%2Fs11356-009-
0114-8?LI=true>. [Accessed on 10 August 2017].
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