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Managing UK heritage and cultural industries

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Added on  2019-12-04

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HERITAGE & CULTURE In TRAVEL AND TOURISM INTRODUCTION 34.4bn funds 2013 1.1 Analyzing the growth and development of UK heritage and cultural industry 3 1.2 Conflicts in the conservation of heritage and cultural resources4 TASK 27 2.1 The purpose of heritage and cultural attractions in meeting the needs of different customer 7 TASK 39 3.1 Evaluating the impact of various types of ownership on the management of heritage and cultural sites 9 3.2 Analyzing the roles and responsibility of organization in the heritage

Managing UK heritage and cultural industries

   Added on 2019-12-04

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HERITAGE & CULTUREInTRAVEL AND TOURISM1
Managing UK heritage and cultural industries_1
TABLE OF CONTENTSIntroduction .....................................................................................................................................3TASK 1............................................................................................................................................31.1 Analyzing the growth and development of UK heritage and cultural industry.....................31.2 Conflicts in the conservation of heritage and cultural resources ..........................................4TASK 2............................................................................................................................................72.1 The purpose of heritage and cultural attractions in meeting the needs of different customer......................................................................................................................................................7TASK 3............................................................................................................................................93.1 Evaluating the impact of various types of ownership on the management of heritage andcultural sites.................................................................................................................................93.2 Analyzing the roles and responsibility of organization in the heritage and cultural industry....................................................................................................................................................10TASK 4..........................................................................................................................................11P4.1 The methods and media used for interpretation within the heritage and cultural industryfor tourists..................................................................................................................................11CONCLUSION..............................................................................................................................12REFERENCES .............................................................................................................................142
Managing UK heritage and cultural industries_2
INTRODUCTION Travel and tourism is the fastest growing service industry and has ample number ofgrowth opportunities for economy and individuals of the UK. Economic share of travel andtourism sector in the world wide economy is more than 10%. This sector generates employmentfor more than 277 million of individuals. Further, main reason for the growth of travel andtourism sector of UK is due to rich heritage culture available in the country. UK can be regardedas a land of heritage full with historical monuments, royal halls, buildings, museums etc. In2013, heritage tourism generated more than £26.4 billion for the economy of country (Thomas,2013). Thereafter, various studies have revealed that more than 50% tourists select their holidaydestination on the basis of heritage and culture of the nation. In this report, various aspects ofheritage and culture in travel and tourism sector will be explained. The report is based on theprovided case scenario and on the basis of this, all the tasks are elaborated. Furthermore, growthand development of UK heritage and culture and conflict in maintaining the heritage culture asper the case study of Lhasa, Tibet will be explained. Thereafter, purpose of heritage and culturalattractions in meeting the needs of various customers will also be described. TASK 11.1 Analyzing the growth and development of UK heritage and cultural industryHeritage and cultural tourism refers to experience the rich beauty of historical places,monuments, castles, artifacts and functions that are evident of stories and individuals related tothe past. This tourism is the highest growing sector in travel and tourism industry. Prolonghistory of UK and pervasive culture are main reasons for the growth of heritage tourism. Thistourism is important due to large number of reasons like, it has affirmative impact on economyand society, it helps country in maintaining its identity, it is focused on conserving the heritageand culture of the nation etc. In addition to this aspect, it helps in serving compatibility andapprehension among people. Further, to ensure progress in heritage tourism, it is significant forcountry to preserve cultural values and resources by enhancing the level of tourism experiencefor the visitors (Developments of cultural tourism, 2010). It further helps in generating largeamount of revenues which can be reinvested in the development of country. Therefore, it isfeasible for UK to conserve its cultural resources and prevent them from disappearing.3
Managing UK heritage and cultural industries_3
According to the market research conducted by Heritage lottery fund, more than £26.4 billionfunds were generated by cultural tourism in year 2011 which has grown to £34.4bn in 2014.Further, visitor expenditure has graded UK in the seventh largest global tourism destination.Thereafter, heritage and cultural tourism is also contributing in the employment generation byproviding job opportunities to more than 3.1 million people upto 2013 (UK tourism statistics.2014).Furthermore, main reason for opting heritage and cultural tourism by tourist is related tovisit historical monuments of UK. Thereafter, London is a leading tourist destination which hasattractive culturally rich destinations like, Tower of London having 900 year old history, Britishmuseum founded in 17th century, London's Tate modern, National gallery, Royal Museum ofGreenwich, National Marytime Museum etc. In addition to this, Westminster Abbey is 700yearold building of London which attracts more than 1 million visitors every year. Historicalmonuments and places are looked after by professional bodies like, National Trust building andEnglish heritage (Pesonen, 2013). Thereafter, Queen's House and Buckingham Palace are alsoamong the world's famous heritage destination. Furthermore, Edinburgh, the capital city ofScotland also has rich heritage culture. This city is full with attractive heritage destinations.Edinburgh can be refereed as a cultural capital as it is rich in magnificent castles telling stories ofpast, amazing art galleries, museums and exhibitions. Therefore, millions of international visitorsfocus to experience heritage beauty of Edinburgh (Historical buildings in London, 2013).Thereafter, Glasgow and Liverpool can be referred as European capital of heritage and culture.Various places like Royal Liver Building, Liverpool town hall, Victoria gallery and WilliamMcKenzie Tomb are main tourist attraction points at Liverpool. Further, Holmwood and Pollockhouse, Science centre, Tall ship and Kelvingrove art gallery and museum etc are also top touristattractions. Furthermore, as per Anholt Nations Brand Index research, UK is ranked at seventhnumber for cultural heritage. 1.2 Conflicts in the conservation of heritage and cultural resources Lhasa is an international tourism destination with rich heritage culture, divine religioustemples, mesmerizing high altitude treks, pleasing monasteries etc. Its cultural heritage is morethan 1300 years old. Further, China state council declared the cited city among the top 30renowned historical and cultural sites of the world. In addition to this, many of tourist4
Managing UK heritage and cultural industries_4

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