Heritage Tourism Management Strategies

This assignment delves into the complex realm of heritage tourism management. Students are required to analyze and discuss various approaches to sustainable cultural tourism development, drawing from sources such as Ashworth & Page (2011), Chiabai et al. (2013), and Loulanski & Loulanski (2011). The task involves evaluating the moderating effects of political instability on tourism development, as per Saha & Yap (2014), and assessing the impact of digital technologies like the Internet on travel and tourism, based on Standing et al. (2014). Additionally, students must consider dark tourism and thanatourism within heritage tourism management, inspired by Hartmann (2014). The assignment encourages a critical analysis of case studies, theories, and practical implications for developing sustainable cultural tourism strategies.

Heritage

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................2
1.1 Growth and development of cultural and heritage industry..................................................2
1.2 Potential conflicts in conservation of heritage and cultural resources..................................4
Potential conflicts in conservation of heritage and cultural resources........................................4
TASK 2............................................................................................................................................5
2.1 Purpose of heritage and cultural attractions in travel and tourism sector.............................5
TASK 3............................................................................................................................................6
TASK 4............................................................................................................................................9
4.1 Media and methods use for interpretation in heritage industry for tourists..........................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Today, travel and tourism are known as one of the fast-growing sector in world as
number of development are take place in this. One of the main reason behind development of
this sector is increase level of customer's income which encourage and influence them to visit
different places (Alberti and Giusti, 2012). Number of travellers go and visit various places with
purpose of recreation and to get information about the past events happened in that places.
Today, every country encourage tourism as this provide an opportunity to earn foreign exchanges
and ta the same time it contributes a lot in economic development of a nation. Four seasons
travel, a travel and tourism firm based in United Kingdom is taken under this report for study.
Number of development which took place in this sector and purpose of various visitors to visit a
specific place is also given in this. In addition to this, main methods which can be travel firms to
interpret the number of tourists and various other information is all given in this.
TASK 1
1.1 Growth and development of cultural and heritage industry

As per the National trust historic preservation cultural tourism refers to that experience
and value that an individual gain after visit a specific place or destination. Huge number of
development has taken place in this sector which is stated below under following headings:
 Before 1945: In this time, individuals lived in agricultural societies and then started move
on form the local area to the rural one. In that period, industry was travel, and tourism
was inconsistent. At that time, there was not any kind of technology to offer services to
visitors and travellers. Due to lack of transportation and another facilities growth of this
sector was limited. But at the end of this period a many tour firms started offering tour
packages.
 1945-1979: At this time, development of travel and tourism sector took place. Various
facilities such as transportation and accommodation developed which helped in increase
the number of visitors. Tour operators of United Kingdom started some variation in tour
packages to attract more number of visitors. Government also started do investments in
this sector to earn foreign exchange.
 1980 to present: This as the time in which large number of airlines firms started offer
various services and facilities to visitors such as insurance, medical service and many
more. Form 1990 major development took place which largely affect this industry and its
various operations.
At present every travel and tour organisation use new and updated technology to offer effective
services to visitors. Further, various improvements in transportation has taken place which has
change the industry a lot. In addition to this, concept of globalisation encourage government to
implement liberalisation related with visa and passport facility.
Development and growth
Today every country encourages its tourism to enhance the number of visitors as this
bring foreign exchange in country and contribute a lot in economic development of a nation.
Government also play a big role in this and to increase effectiveness it has form a partnership
with various private enterprises. Government of UK is also searching new ways to increase
numbers of travellers.

 Attractive: In United Kingdom different number of sites are there which are very
attractive, and this helps in attract and influence large number of visitors to visit.
Number of palaces, forts and rivers are there in UK.
 Natural: Different type of landscapes, parks and coastline are there UK which help in
attract large number of visitors. In addition to this, black rat and cat also increase tourism
of country.
 Contracted heritage environment: In UK, there are some places such as parliament and
Queen's palace which have their own value and history. All this help in attract more
number of travellers as they like to know about what happened in the past.
 Cultural heritage: In Australia, there are approx 25 cultural sites are there which attract
more number of visitors every year. Different authorities observe and manager these sites
to maintain the number of travellers.

1.2 Potential conflicts in conservation of heritage and cultural resources

Potential conflicts in conservation of heritage and cultural resources
Name: LMN
Date:29 December 2017
Concept of tourism is a complex one as this consists and affected by various factors such as
political, social, environmental and many more. Tourism encourage natural and cultural
convention. By study the case study of Venice and Barcelona, main conflicts which can rise in
conservation of heritage and cultural resources can be understood by the following points:
Lack of presentation of places: Lack of present the significant places before the visitors and the
local individuals is one of the major conflict. Lack of awareness hinder the governmental
support and also affect the protection of place.
Disrespect the interest and basic right of visitors: If home country fails to protect the personal
interest and basic right of host country and of its local people then this affect the beliefs,
knowledge and activities of tourism negatively.
Fail to interpret the physical attribute: Misinterpretation of physical resources require to
execute the tourism activity such as intangible and tangible resources. All this results in narrow
down the activity of tourism.
Ineffective planning and poor use of land: In order to increase the number of visitors and to
offer them effective services and facilities, proper planning is must. For this, it is very important
that conflicts between tourism project and cultural heritage should be minimise. Further,
analysis of lifestyle of tourists must be done by ho,e country in order to make the experience of
tourists a better one.
Conservation threat against growth: It is very essential that heritage and cultural sites needs to
be upgraded on continuous basis. If planners do not upgraded the sites on timely basis and do
not develop it then it decrease the number of visitors.
Brown sites vs green field sites: Proper consideration should be given by tour enterprises like
where to keep brown field and where to keep green field. This help in maintain the number of
visitors otherwise affect the same adversely.
Lack of new technology and innovation: It is very essential that new and advance technology
must be use in tourism industry to serve customers. This help in better satisfy the needs of
customers and at the same time influence them to visit again.
Lack of consultation: host community and indigenous must be consider for consultation for

establish goals, formulate policies and to find solution of various problems.
Less access to new technologies: It is very important that integrated software must be used to
train exist and new employees as this ensure development of various skills in them which help
in serve visitors in an effective manner.
TASK 2
2.1 Purpose of heritage and cultural attractions in travel and tourism sector
Today number of cultural and heritage sites are there which attract large number of
visitors every year. Evidence shows an increment in number of tourism sites. It is very important
that various number of visitor’s sites should be there in a country so large number of travellers
can attract every year (Chiabai, Paskaleva and Lombardi, 2013). Cultural sites are known as
those places which uphold some values, ethics, and features of a specific culture. Number of
visitors visit various sites of tourism for their own purpose such as education, recreation,
entertainment, research or many more. To attract more number of visitors it is very important for
tour enterprises to first identify and analyse the purpose of visitor behind his travelling. These
purposes can be better understood by following points: Entertainment: This is one of the most popular purpose for which large number of
visitors visit and go to various cultural and heritage places. Large number of visitors go
with their friend and family members with aim of learn something new and for
entertainment. Visit these places provide high satisfaction to travellers as all these relate
with history of human beings. For example: British museum design and formulate
various strategies for attract more number of visitors. Historical value: This is another major reason why people visit various places. History
and past data of a place influence large number of visitors. Some sites consist history and
past data. All these help individuals in know about hoe development of various places
took place. For example: British museum provide an opportunity to travellers to learn
about various sites and places. Recreational purpose: Today almost every individual various type of technical gadgets
to communicate with each other or for other purpose. Visit a place and learn about its
past history is a very time-consuming process and this decrease the number of visitors.
For example: British Museum offer and provide an opportunity to individuals to relieve

the time face by ancestors (Cuccia and Rizzo, 2011). Huge number of individual choose
these places to visit as this help them in increase their knowledge and enhance their
learning. Education purpose: Huge number of cultural and heritage sites are there which provide
huge amount of data to individuals. Various type of colleges and schools encourage
educational trips as this is helpful for their students. For example: British museum also
encourage for students that assists more knowledge about various facts. Sense of unity: Every historical and tourism site has its own features and importance.
Today various sites are there which bring unity among various social communities. All
this encourage tourism activity and motivate more individuals to visit.
 Research: One of the major reason why people go to various sites is because to reveal the
past facts and figures. For example: Various institutes are there which provide their
support to individuals.
TASK 3

TASK 4
4.1 Media and methods use for interpretation in heritage industry for tourists
Number of tools and method are there which can be use by to interpret the number of
visitors and data related with British Museum, The Queen's House and National Maritime
Museum. One of the main advantage of using these tools is that it provides guidance and
information related with expansion and development of cultural and heritage industry (Saha and
Yap, 2014). Use of these tools in an effective manner is very important in order boot and
encourage the industry of tourism. Interpretation helps tour enterprises to analyse the perception
of travellers relate with the place of tourism which help in attract more number of tourists. In
addition to this, it helps in identify and remove if any loophole exists in the current system.
There is a procedure which can be use by tour operators for interpretation. This consists
three steps known as understanding, appreciation and protection. All this help in make the
experience of a traveller a better one and increase their knowledge related with the place of
tourism (Standing, Tang-Taye and Boyer, 2014). All this enhance the effectiveness of various
activities and at the same time increase accountability of management. Basically, interpretation is
done by enterprises not just to collect the information but to use that data in order to increase the
effectiveness of business operations. Collected data helps in add the features and services which
a visitor wants and help in enhance the quality of business process. Every museum uses a
different method to interpret the data. All this leads to make a successful and effective
marketing campaign. In addition to this, interactive and effective videos can also use by
enterprise to increase the number of visitors (Telfer and Sharpley, 2015). British museum is a
public institution that depicts about art, culture and history to visitors. Museum use various
platforms and tools to serve customers and make them inform about the historical items in an
effective an attractive way. Greenwich Maritime comprises of Royal park, historic town centre
and institutional buildings. These are the potent architectural symbol of scientific, English artistic
and institutional endeavour. Queen' s house was the first Palladian building in British
architectural history. Enterprise arrange all its items in a category and use sticker notes. Along
with this, an online portal is also use by firm which have access to the scientific community.
Local people can also access this to collect information.
Further, firm also employee many student’s firm field of research and in their free time
they guide the individuals around museum. Visitors and researchers collect information for the

analysis centre of museum (Thakran and Verma, 2013). All these are the main tools and methods
which use by museum to distribute information to the traveller and visitors about the museum.
Main aim behind this is to increase the knowledge of visitors related with historical artefacts.

British museum uses various methods of interpretation as compare to other museums.
This museum first gather data about the background of visitors and then give training to
attendants, so they can serve them in an effective manner and at the same time fulfil their needs.
Along with this, British museum can use various platform of social media where firm can give
relevant information about the objects display in museum and other important fundamental facts.
Queen's house, British museum and Greenwich Maritime used print, digital, audio and visual
media in order to promote art, culture and history of that place so that visitors are more aware
about that.
National maritime museum conduct research to collect relevant information about the
major factors which affect or motivate the tourist to visit a place.
CONCLUSION
From the above project report, it can be summarised that activity of tourism contribute a
lot in economic and social development of a country. Every country increases its tourism to
increase the number of visitors as this provide them an opportunity to earn foreign exchange and
also provide various other advantages. Number of development has taken place in this sector
which increase the number of visitors in every country. Various type of media tools and methods
are there which can be use by a tour enterprise for interpret the data and to offer effective
facilities to visitors. Ownership of heritage and cultural sites also affect the number of tourist and
at the same time affect its profitability. In order to make the experience of a visitor a better one it
is very essential for tour operations and enterprise to first identify the main purpose of tourist for
example, some individuals go for recreational purpose whole others go for enjoy their free time.

REFERENCES
Books and journals
Alberti, F. G and Giusti, J. D., 2012. Cultural heritage, tourism and regional competitiveness:
The Motor Valley cluster.City, culture and society.3(4). pp.261-273.
Ashworth, G and Larkham, P. eds., 2013.Building a new heritage (RLE Tourism). Routledge.
Ashworth, G and Page, S. J., 2011. Urban tourism research: Recent progress and current
paradoxes.Tourism Management.32(1). pp.1-15.
Chiabai, A., Paskaleva, K and Lombardi, P., 2013. e‐Participation model for sustainable cultural
tourism management: A bottom‐up approach. International journal of tourism
research.15(1). pp.35-51.
Cuccia, T. and Rizzo, I., 2011. Tourism seasonality in cultural destinations: Empirical evidence
from Sicily.Tourism Management.32(3). pp.589-595.
Hartmann, R., 2014. Dark tourism, thanatourism, and dissonance in heritage tourism
management: new directions in contemporary tourism research.Journal of Heritage
Tourism.9(2). pp.166-182.

Keitumetse, S. O., 2011. Sustainable development and cultural heritage management in
Botswana: Towards sustainable communities. Sustainable development.19(1). pp.49-59.
Loulanski, T and Loulanski, V., 2011. The sustainable integration of cultural heritage and
tourism: a meta-study.Journal of Sustainable Tourism.19(7). pp.837-862.
Moutinho, L. ed., 2011. Strategic management in tourism. Cabi.
Mowforth, M and Munt, I., 2015. Tourism and sustainability: Development, globalisation and
new tourism in the third world. Routledge.
Saha, S and Yap, G., 2014. The moderation effects of political instability and terrorism on
tourism development: a cross-country panel analysis. Journal of Travel Research. 53(4).
pp.509-521.
Standing, C., Tang-Taye, J.P. and Boyer, M., 2014. The impact of the Internet in travel and
tourism: A research review 2001–2010.Journal of Travel & Tourism Marketing.31(1).
pp.82-113.
Telfer, D.J and Sharpley, R., 2015. Tourism and development in the developing world.
Routledge.
Thakran, K. and Verma, R., 2013. The emergence of hybrid online distribution channels in
travel, tourism and hospitality.Cornell Hospitality Quarterly.54(3). pp.240-247.
Online
What is Heritage Tourism?. 2017. [Online]. Available through:
<http://culturalheritagetourism.org/what-is-heritage-tourism/>.