Hospitality Consumer Behaviour & Insight

This report examines the factors influencing consumer behaviour in the hospitality industry, including cultural, social, personal, and psychophysiological factors. It also discusses how consumer behaviour trends are changing due to the impact of digital technology, such as the use of Alexa and social media platforms. Additionally, it analyzes the consumer decision-making journey and the importance of mapping a path to purchase in the hospitality industry. The report also examines the differences between the decision-making process of B2B and B2C, along with specific hospitality examples. Finally, it discusses market research approaches and methods of decision-making.