HI5019 – Strategic Information System: Implementing ERP for Virgin Australia

HI5019 – Strategic Information System
1

Contents
Introduction......................................................................................................................................3
1. Define business processes........................................................................................................4
2. Develop business requirements...............................................................................................5
3. Determine the systems requirements.......................................................................................7
4. Software and vendor selection.................................................................................................9
5. Determine at least three (3) ways which companies or organizations utilize such
technologies to improve business efficiency.............................................................................11
6. Evaluate the level of efficiency of the technology implementation......................................12
7. Examine potential security risks, data breaches....................................................................13
8. Provide guidelines on how these risks could be mitigated....................................................14
Conclusion.....................................................................................................................................15
References......................................................................................................................................16
2

Introduction
Strategic information system can be referred as those information systems which are developed
by business enterprise for managing organisational activities. By taking help of information
systems business enterprise can easily achieve competitive advantage. Apart from this, it helps in
producing business products and services on lower price and making them different for substitute
goods. This research report would be based on the Virgin Australia which is second largest
airline of Australia after Qantas. This organisation is considered as first largest airline
organisation as per its fleet size (Laudon, and Laudon, 2016). This airline organisation will take
help of ERP system for managing its business activities as well as resources. The ERP system
will help Virgin Australia in addressing business challenges and fulfilling business requirements.
This report will include the business processes, business requirements, system requirements and
three ways in which business enterprise use ERP system improving its business efficiency. Also,
this report will evaluate the level of efficiency of ERP implementation. At last, there would be
discussion of security risks and guidelines for mitigating those risks.
3

1. Define business processes
Virgin Australia is highly popular airline organisation of Australia which comes on top position
by its fleet size. This airline is located in Bowen Hills, Brisbane and it is established by Brett
Godfrey and Richard Branson. In present time, Brett Godfrey has become CEO of organisation
and Richard is considered as co-founder of organisation. In 1999, this organisation was known as
Virgin Blue but later it collapsed with Annett Australia. In starting time, it used to provide low
cost carrier services so that it can attract huge number of customers. The organisation improved
its services for becoming the self-described in the new world carrier which is the business model,
which offers the guest for purchasing the tickets in low cost or pay little more for receiving the
services to compete with Qantas more effectively in the market of business travel. In the year
2011, this strategy was reached further by introducing new uniforms by giving new options of
catering on the board and the new wide-body aircraft for competing with Qantas. In January
2012, the concurrent business class was introduced with the new livery and renaming of the
brand to the Virgin Australia.
Operational process: The virgin Australian provide many services to their customers, the
services are of broad range such as the facility of customer service, the meal which is provided in
the flight. The services provided by the Virgin airlines in the entire international and domestic
services with the wireless in-flight entertainment systems which are available on the Boeing and
the Fokker aircraft and also the seatback entertainment is available in the Boeing aircraft (Yu, et.
Al., 2015). The Virgin organisation collaborates with the government for giving the training to
the students of the hospitality department and the air hostess for the future workforce to the
airline sector. The company is expanding itself in the market of foreign and providing the quality
of services.
Support process: This support process help the business in its performance in its services such
as finance, human resource and others (Hoffmann, et. Al., 2014). The department of finance look
of the profits of the business and the profits which is earned in the period of time, the human
resource department give training and do recruitment. The department of IT develop and
establish and create the technology for the effective process of the technology in the business.
4