HI6008 Assessment 3: Business Research in the Australian Food Industry

This assessment details a comprehensive research project focusing on the marketing strategies employed by the Australian food industry. It outlines a systematic approach, encompassing literature review, data collection, analysis, and recommendations. The research utilizes a mixed methodology, incorporating both qualitative and quantitative data, to explore the current trends and challenges faced by the industry. The assessment demonstrates a thorough understanding of research methodologies, ethical considerations, and data analysis techniques, culminating in valuable insights and actionable recommendations for the food industry.

HI6008
Assessment 3
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Table of Contents
Introduction......................................................................................................................................3
Week 1.............................................................................................................................................3
Week 2.............................................................................................................................................3
Week 3.............................................................................................................................................4
Week 4.............................................................................................................................................4
Week 5.............................................................................................................................................4
Week 6.............................................................................................................................................4
Week 7.............................................................................................................................................5
Week 8.............................................................................................................................................5
Week 9.............................................................................................................................................5
Week 10...........................................................................................................................................5
Week 11...........................................................................................................................................6
Week 12...........................................................................................................................................6
Conclusion.......................................................................................................................................6
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Introduction
Research on a specific topic needs a sequence and systematic research structure on which this
assessment is based. A proper process of learning and research develops a potential to
accomplish an assignment. Data collection and analysis is the task which has need of
specification of data according to the objectives which are used in the previous assessment.
Lecturer notes and weekly learning has developed skills to produce and accomplish academic
assessment task. I have used lecturer notes to support my work and to cover all assessment tasks.
This assessment is based on my weekly activities are done to undertake assessments.
Week 1
Week one is based on the business research with help of lecturer notes to conduct a business
research. An appropriate process to develop a business research is provided by the lecturer.
Different theories, research patterns, research methodology, types and significance of
methodologies are analysed in the week one. I have identified the strength of systematic research
to develop most relevant outcomes according to the research objectives. The research is based on
the marketing activities adopted by the food industry of Australia so research objectives and
methods are identified in the week one.
Week 2
This week is based to develop research design and methodologies to develop a proper research
which has potential to accomplish research objectives. Different types of research designs are
used to conduct business research in which I have used the most appropriate research design to
develop research outcomes. Descriptive, review, co-relation, experimental, semi-experimental
are the examples of research designs. I have used reviewed different kinds of literature in the
business research to identify the potential research gap to conduct a research. I have used the
qualitative and quantitative research methods in the research to collect and analyse data.
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Week 3
Implementation of research is the key task of week three in which I have reviewed different
kinds of literature related to the topic to identify the research gap. Few kinds of literature are
selected and reviewed by me, which are most appropriate according to the research topic. I have
used the mixed research approach to analyse the books, articles and journals related to the
research topic. I have analysed that literature review is used to critically understand the views of
different authors on the research topic to identify the gaps in the literature.
Week 4
It is essential to use ethical consideration in the research to develop and implement the effective
research on the research topic. I have used trustworthy and realistic data related to the research
topic. it is essential to avoid the plagiarism in the research while reviewing literature so is
essential to develop and design the research appropriately. Realistic data is essential to collect in
the research which I have used in conducting the business research.
Week 5
After the implementation of the literature review, it is essential to use research methods to
conduct research on the business sector. Business research is based on the marketing strategies of
the Australian food market in which I have used mixed research methodologies to collect data
and information related to this topic. I have used primary research and data collection methods to
gather data on the research topic to develop better outcomes on the research topics.
Week 6
This week is properly based on the data collection in which primary data sources are utilised to
gather data on the research topic. Primary data is collected from the employees and customers of
the food industry to collect most realistic and relevant data on the marketing strategies of the
food industry of Australia. Questionnaire survey has been equipped to conduct the research to
develop research outcomes.
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Week 7
This is focused on data analysis in which collected data has been analysed by me. I have used
mixed research methodology to collect data so it is significant for me to use an appropriate data
analysis technique to review and analyse the data to develop some effective outcomes according
to the research objectives. I have used graphical analysis to review collected data on the basis of
research objectives. Graphical analysis has an easier process for the use of MS excel sheet to
conduct the research.
Week 8
In this week I have analysed data findings in the business research which is essential to conduct.
I have found the collected data that most of the organisations working in the food industry are
using the modern marketing techniques and approach. I have analysed that social media
marketing is a most effective strategy to conduct the research.
Week 9
After the data collection, analysis and findings I have developed recommendations to food
industry regarding the marketing strategies. This task has a huge need for specification and
focuses to recommend some strategies and approaches to the industry to implement. Research
ethics are used to conduct this research and develop some recommendations for Australian food
industry.
Week 10
This week is totally focused on the observation of data related to the research objectives. It is
essential to develop some outcomes related to the research objectives. I have analysed that
analytical skills are needed to conduct research which helps in the development of outcomes
research guideline, conclusion learning outcomes and lecture notes are effective to design an
effective research according to the research objectives.
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Week 11
Research evaluation is the task which has been done in this week. I have reviewed and evaluated
the whole research according to the lecturer notes and methodologies to analyse the final
outcomes are appropriate or not.
Week 12
Evaluation of outcomes has been done in this week to analyse the effectiveness of the research
outcomes according to the research objectives. It has a huge need for evaluation expertise to
evaluate the research outcomes.
Conclusion
On the basis of above weekly activities, I have analysed that distribution of activities is
significant to develop a research an effective manner. A proper sequence and research design
enhance the potentials to attain the research objectives in an effective manner. I have analysed
that I have accomplished this business research in an effective manner.
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