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HI6008 - Social Media Marketing Strategy : Business Research

10 Pages2103 Words34 Views
   

Holmes Colleges

   

HI6008 Business Research (HI6008)

   

Added on  2020-03-07

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Social media is the new trend in business management and marketing. Companies benefit immensely by using social networking sites like Facebook or Twitter. This research here aims at studying and understanding the ways in which social media has evolved as one of the most effective tools for promotion and marketing in the contemporary business environment. It includes research questions, research design and methodology.

HI6008 - Social Media Marketing Strategy : Business Research

   

Holmes Colleges

   

HI6008 Business Research (HI6008)

   Added on 2020-03-07

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Business Research: Research Proposal: Social media marketing strategy
HI6008 - Social Media Marketing Strategy : Business Research_1
ContentsIntroduction:...............................................................................................................................................2Project Objective:........................................................................................................................................2Project Scope...............................................................................................................................................2Literature Review:.......................................................................................................................................3Research Questions:....................................................................................................................................4Research Design and Methodology:............................................................................................................4Sample size..............................................................................................................................................5Sampling technique.................................................................................................................................5Data collection:....................................................................................................................................5Research Limitations:..................................................................................................................................6Time schedule:............................................................................................................................................7Conclusion...................................................................................................................................................7References...................................................................................................................................................91 | P a g e
HI6008 - Social Media Marketing Strategy : Business Research_2
Introduction:Social media is the new trend in business management and marketing. Companies benefitimmensely by using social networking sites like Facebook or Twitter. Social media marketingstrategy has evolved as an integral part of marketing and business. Companies today could easilyinteract with the target customers and narrow down the product launch or development orbusiness plan as per the taste, preference or feedback given by the company. An empirical studyon the issues argues ways in which social media marketing strategy has helped in improvingconsumer loyalty; helped in identifying the focussed customer need, target relevant audience,enhanced brand image through blogging and instagram promotions (Alves et al. 2016). It haseven helped in reducing cost on advertising and marketing and accelerated the overall promotionprocess in a strategic manner. Project Objective:The project objectives are mentioned below;i.To understand what are the ways in which social media strategy impacts on businessmanagementii.To shed a light on how far social media strategies successfully influence consumermind and purchase behaviouriii.To study and understand the relationship between social media and consumerbehaviourProject ScopeAs far as the selection of respective questions is concerned, these questions here are relevant andneeded in order to complete the study. These questions will help in giving a direction to the studyof social media tools and how they help in improving business in the contemporary business2 | P a g e
HI6008 - Social Media Marketing Strategy : Business Research_3

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