Advantages & Disadvantages Of Using Social Network In Business
Added on 2020-03-13
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Running head: LITERATURE REVIEWLITERATURE REVIEWAdvantages and disadvantages of using social network in businessName of the Student:Name of the University:Author Note:
LITERATURE REVIEW 1Table of ContentsIntroduction:...............................................................................................................................2Concept of social network:.........................................................................................................2Uses of social network in business:...........................................................................................3Advantages of using social networks in business:.....................................................................4Disadvantages of using social networks in business:.................................................................5Impact of social network in business:........................................................................................7Summary:...................................................................................................................................8References:.................................................................................................................................9
LITERATURE REVIEW 2Introduction:Social media has provided the ability to contact and people irrespective of meetingthem. In the view point of Scott (2017), the social networks like Twitter and Facebook havebecome the most used media platform to communicate. The easier means to communicateand reaching out to people has made it important to include the social network in the businessactivities. In business, social networks are used for the sake of promotion and marketing as amethod of communicating with the consumers. As pointed out by Lin et al. 2014, for smallbusinesses where the budget of market and promotion is kept low, social networks act as asavior to these companies. Moreover, in the recent time with the increased use of smartphones and application-based live activities the social networks have turn out to be animportant part of life of every individual that has automatically made it easier for majorbusinesses to use the social networks to reach out the particular target group of people. The concept of social network:As stated by Jussila et al. (2014), social network is the social structure that is made upof several social actors that aim at carrying out social interaction among the associatedpeople. In order to communicate in the world of the social media, it is important to analyzethe global and the social entities as well as the theories of social networking that would helpto explain the pattern how the social network works. Ellison and Boyd (2013) have explainedthe concept of social networking. According to Ellison and Boyd (2013), social networking isthe practice of expanding the business by making social contacts or increasingcommunication by the widely used social networking media sites like Facebook and Twitter.According to the concept of six degrees of separation, any two people on this planet canmake contact with each other through communication chains or by establishing onlinecommunities using the social media. Thus, there would be no longer to meet an individual
LITERATURE REVIEW 3and subsequently, connections can be made to other members. This would definitely improvethe quality of service and the means of communication and it would be rather easier to be incontact with any member of the society irrespective of the distances between the two persons.Social networks have evolved highly in the society and it is the unparalleled potentialand the web facility that has helped in the expansion of the major social network sites. Inaddition to this, these social media platforms have increasingly contributed towards buildingthe business applications in order to communicate as well as to build up businesses(Bharadwaj et al. 2013). There is no doubt that with the introduction of the computers, thebusiness structure and networking have changed drastically. With the involvement of thesocial media sites, the use of the computer and its application in business has taken a newturn and has made it easier to reach out the target group of people irrespective of the distancebetween the business and the people. Uses of social network in business:As pointed out by Maier et al. (2015), the two most important perspectives of thesocial media are to make better communication and reach out people irrespective of thedistance and gap between the target group and the actual business head. In the recent time,there are more than 3 billion internet users with almost 2 billion active social networkingmedia users. This has given the opportunity to the small and big businesses to take active useof the social networks and reach out the people with the message that they intend to send. Themost popular social networking site is the Facebook (Ngai et al. 2015). The business modelof this social network is not to sell any product but to offer space to the businesses bodies thatwould be used for the sake of marketing and promotion. The idea of this kind of promotion isto reach out the consumers directly because the advertisements will appear on the mobile orthe computer screens. Thus, this mode of promotion gives an opportunity to the marketers todirectly communicate with the consumers. Moreover, the cost and expenditure that is spent
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