HI6008 - Business Research - Report
Added on 2020-03-01
15 Pages2963 Words72 Views
Running head: OPPORTUNITIES & PROBLEMS OF SOCIAL E-COMMERCE Opportunities & Problems of Social E-Commerce Name of the studentName of the UniversityAuthor Note
1OPPORTUNITIES & PROBLEMS OF SOCIAL E-COMMERCE Executive Summary E-commerce is playing a major role regarding the customer’s purchase behaviour. The e-commerce industry is rapidly growing because of the high internet penetration as well assophisticated electronic devices. On the other hand, there are also certain major problems as wellas challenges that are to be faced by an online business enterprise. Issues such as safety as wellas security of online transaction of money are considered being one of the biggest challenges thatis hindering the smooth extension of the online industry.
2OPPORTUNITIES & PROBLEMS OF SOCIAL E-COMMERCE Table of ContentsIntroduction......................................................................................................................................3Project Objective.............................................................................................................................4Project Scope...................................................................................................................................5Literature Review............................................................................................................................5Research Questions..........................................................................................................................7Primary Question.........................................................................................................................7Secondary Question.....................................................................................................................7Research Design and Methodology.................................................................................................8Qualitative research.....................................................................................................................8Quantitative research...................................................................................................................8Research Limitations.......................................................................................................................9Time Schedule (Research Plan).....................................................................................................10Conclusion.....................................................................................................................................10Reference.......................................................................................................................................12Appendix........................................................................................................................................14
3OPPORTUNITIES & PROBLEMS OF SOCIAL E-COMMERCE Introduction Electronic commerce or e-commerce is considered to be term in respect of any kind ofbusiness that is having the involvement of transferring information across the internet. It iscovering a range of various kinds of businesses, ranging from retail sites that are customer basedto sites for business exchanges that do the trading in product and services amongst organizations.At present, it is considered being one of the most significant aspects regarding the internet that isemerging. E-commerce is allowing the customers in the exchanging of products and serviceselectronically without having any barriers regarding time or distance. There has been a rapidexpansion of e-commerce over the past 5 years and will be continuing at this rate, or evenaccelerate as well. Business-to-business or B2B is referring to electronic commerce amongst businessesrather than amongst a business and a customer. B2B businesses are mostly dealing with hugenumber of different businesses, either as suppliers or consumers. To carry out the transactions inan electronic manner will be providing enormous competitive advantages in comparison totraditional processes. When proper implementation is done, e-commerce is considered beingfaster as well as cheaper and having more convenience in comparison to the traditional processesof bartering products as well as services (Sharma 2014). Moreover, e-commerce have also led tothe aspect of developing the electronic marketplaces in which probable customers as well assuppliers are brought together for conducting trade that is mutually advantageous. In the current world of digital marketing, e-commerce is playing a major role regardingthe customer’s purchase behaviour. The e-commerce industry is rapidly growing because of thehigh internet penetration as well as sophisticated electronic devices. On the other hand, there are
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