Advantages and Disadvantages of Use of Social Networking in The Business Settings
Added on 2020-03-02
18 Pages3856 Words852 Views
Running head: RESEARCH PROPOSALBusiness Research ProposalName of the StudentName of the UniversityAuthor’s Note
1RESEARCH PROPOSALExecutive SummaryThe following proposal will be focused on identifying the advantages and the disadvantages ofthe use of social networking in the business settings. A critical analysis has been done on thefollowing topic identifying the major advantages and some disadvantages. Gap has beenidentified in the literature where possible research can be conducted. The scholarly work on thedisadvantages of the topic is poor in number where prospect of research is high. The objectivesare set in the initial part of the research proposal along with the research scope.
2RESEARCH PROPOSALContentsExecutive Summary.........................................................................................................................11. Introduction..................................................................................................................................42. Project Objective.........................................................................................................................43. Project Scope...............................................................................................................................54. Literature Review........................................................................................................................5Social networking and its use in Businesses................................................................................5Business transformation...............................................................................................................6Advantages...................................................................................................................................7Customer Insight......................................................................................................................7Brand awareness and loyalty....................................................................................................7Inbound Traffic.........................................................................................................................8Reduced marketing Cost..........................................................................................................8Customer Satisfaction...............................................................................................................9Thought Leadership..................................................................................................................9Disadvantages............................................................................................................................10Promotion Management via Social Networks........................................................................10Maintenance effort.................................................................................................................11Policies and procedures..........................................................................................................11
3RESEARCH PROPOSALLiterature Gap............................................................................................................................115. Conclusion.................................................................................................................................126. Reference List............................................................................................................................137. Appendix....................................................................................................................................16
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