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HI6008: Research on Social Network at Business

   

Added on  2020-03-07

14 Pages2871 Words52 Views
Running head: BUSINESS RESEARCHAdvantages and disadvantages of using Social Network at businessName of the StudentName of the UniversityAuthor note

1BUSINESS RESEARCHAbstractThe purpose of this paper is to reveal the advantages and disadvantages of using socialnetworking sites as an important tool for promotional and marketing activities of variousorganizations. The paper further sheds light on the strategies, the organization should followto ivercome the oddities they could face while using social media as a platform of marketingand promoting their organization or various products of their organization.

2BUSINESS RESEARCHTable of ContentsIntroduction................................................................................................................................3Project objective.........................................................................................................................3Project scope..............................................................................................................................4Literature review........................................................................................................................4Advantages.............................................................................................................................5Disadvantages........................................................................................................................6Discussion..................................................................................................................................8Conclusion..................................................................................................................................9References................................................................................................................................11Appendix..................................................................................................................................13

3BUSINESS RESEARCHIntroductionIn today’s ever changing market, the role of social media networks cannot be deniedin business organizations like service industry or tourism organizations. The purpose of thispaper is to shed light on the advantages and disadvantages of using social networks in thebusiness organizations. In today’s scenario, promotional activities and marketing on socialmedia is getting popular day by day as the cost is very low and with proper strategy anorganization can aim high and experience a huge increase in the profitability. There are alsosome challenges in promoting and marketing in social media platforms and those are revealedin this paper in details. The paper also highlights how the organizations can overcome thehuddles of challenges by implementing proper strategies in promotional and marketingactivities on social media platform. Project objectiveThe main objective of this paper is to portray whether the usage of social networks arebeneficiary for the business organizations or not. Apart from that, this paper sheds light onthe future prospects of using social networks as a tool in business organizations. In today’smarket it is undeniable that social networking sites are a huge platform to share the details ofthe products of any business organization, be it a tourism company or an organization fromthe service industry, or any store of apparels. It is a matter of fact that using social media as atool can bring in many problems too in the organization and most of the business owners doesnot realize how worse can things get sometimes due to using social networking sites formarketing purposes (Van Dijck 2013). Thus the main objective of this paper is to highlight

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