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High Street Behaviour Project
BackgroundLondon Borough of Southwark•Large, ethnically diverse and youthful population•293,530 population–2012 population estimate (mid-year),–58 per cent aged 35 or under•9th highest population density in England and Wales–9,988 residents per square kilometre•Significant African and Latin American populations•120+ languages spoken in Southwark–11 per cent of households having no member of the household whohas English as a first language•21 wards–Administrative division/3 councillors per ward
Southwark’s economic wellbeing strategy 2012-20 has foursimple, but challenging, priorities:1.Employment – narrowing the gap with the Londonemployment rate2.Southwark – the place of choice to start and grow abusiness3.Thriving town centres and high streets4.Promoting financial well-being and independenceSouthwark’s Economic WellbeingStrategy (EWS)
Problem Definition (UK)•46,000 empty shops in 2013 (Turner-Mitchell 2012)•On line retail accounts for 12.7% of shopping•Due to increase to 21.5% by 2018 (Barnfield, Westbrook 2013)•Factors:–Technology–Recession–Out of town shopping centres–Looking for convenience and value•Result = change in shopping behaviour•High Streets are therefore suffering from:–Decreased footfall,–Decreased frequency of visit–Decrease in the time spent on the high street•BUT there are some signs of revival
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