High Street Behaviour Project Assignment

Added on - 17 Mar 2021

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High Street Behaviour Project
BackgroundLondon Borough of SouthwarkLarge, ethnically diverse and youthful population293,530 population2012 population estimate (mid-year),58 per cent aged 35 or under9th highest population density in England and Wales9,988 residents per square kilometreSignificant African and Latin American populations120+ languages spoken in Southwark11 per cent of households having no member of the household whohas English as a first language21 wardsAdministrative division/3 councillors per ward
Southwark’s economic wellbeing strategy 2012-20 has foursimple, but challenging, priorities:1.Employment – narrowing the gap with the Londonemployment rate2.Southwark – the place of choice to start and grow abusiness3.Thriving town centres and high streets4.Promoting financial well-being and independenceSouthwark’s Economic WellbeingStrategy (EWS)
Problem Definition (UK)46,000 empty shops in 2013 (Turner-Mitchell 2012)On line retail accounts for 12.7% of shoppingDue to increase to 21.5% by 2018 (Barnfield, Westbrook 2013)Factors:TechnologyRecessionOut of town shopping centresLooking for convenience and valueResult = change in shopping behaviourHigh Streets are therefore suffering from:Decreased footfall,Decreased frequency of visitDecrease in the time spent on the high streetBUT there are some signs of revival
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